What does Baseline KPI imply?

Category: OKRs


If you don’t know the current value of the KPI, you can use baseline KPI to find the baseline value. This value can be used as a source to set target for next quarter. Some examples:

  • You want to obtain a baseline value for average customer satisfaction score for your support team.
  • You want to obtain a baseline value for lead to deal conversion rate to improve sales.

This short video illustrates this concept:

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