Average Lead Score

Lead scoring represents the process of assessing the quality of marketing and sales leads by factoring in standard criteria and specific targets. Essentially, these criteria and targets are varied, depending on the buyer’s activity, demographics and user behavior.Usually, these criteria are established by investigating the individualities of an existing customer base. To that end, lead… Read more »

Marketing Metrics
Average Time on Page

The “average time on page” is an online marketing metric that helps the owner of a certain website track the amount of time the users of the said website spend on its pages. With the help of this metric, one can find out which of his pages is performing well and has a lot of… Read more »

Marketing Metrics
Bounce Rate

Let us assume that you pass by someone you know, and they don’t say at least “hello!”. Well, this is basically a bounce rate. But in marketing and Internet slang, bounce rate means that somebody is visiting your website, opens it – and then just leaves without even navigating it. Quite frustrating, isn’t? These bounce… Read more »

Marketing Metrics
Brand Awareness Metric

For a business to be successful, its owner needs to get the brand out there. It needs to become known among the masses – to be recognized instantly by those who interact with it. Most of the brand awareness nowadays is done on social media – particularly on platforms such as Facebook or Twitter. While… Read more »

Marketing Metrics
Click Through Rate (CTR)

When it comes to internet marketing, Click Through Rate (CTR) is one of the aspects you must really know and understand in depth. This metric measures the number of clicks each advertiser receives on his/her ads. Because it tells a lot about the success of your ads and business, Click Through Rate is a matter… Read more »

Marketing Metrics
Content Downloads

When talking about Content Downloads, we refer at all the times the users of a certain website decided that the content found on it is important enough for them to save it for later. Of course, this metric has little to do with the amount of money a certain website makes or things like that…. Read more »

Marketing Metrics
Cost per Action (CPA)

The Cost per Action is a payment model used in online advertising, in which the payment is based only on actions that are qualified as a return – for example, registrations in different websites or sales. Before starting a Cost per Action campaign on a website, a cost-per-action agreement will be made between the two… Read more »

Marketing Metrics
Cost per Lead Metric

The cost per lead is an essential metric for several reasons. A marketing campaign is only profitable when it reaches its target – right? And the safest way in which you can ensure that it has actually reached its target is by analyzing the results it generated. This is where the cost per land metric… Read more »

Marketing Metrics
Customer Attrition

Customers don’t always stay with a company forever. For multiple reasons, they leave, and you are left with fewer customers than before. There is a way to measure the rate at which customers leave. It is called customer attrition. If you’re on this page, you probably want to find out more about it. So, let’s… Read more »

Marketing Metrics
Customer Lifetime Value (LTV)

Over the course of your company’s relationship with a client, he/she is the one generating profit for the entire time. But did you know that there’s a way to measure the amount of gross profit? It’s called customer lifetime value, or LTV for short, and it is one of the main stats that are likely… Read more »

Marketing Metrics