The Four PS of Marketing: Price
| | Category:P street Price

Price pertains to how much consumers are willing to pay for a product or service. This is often determined through surveys, interviews, focus groups, or by looking at comparable products or services already available to the market. Marketers need to connect a product’s perceived value with what customers will realistically pay for it. Considerations must… Read more »

How do You Price Right?
| | Category:P street Price

Pricing your products and services right is probably one of the most difficult decisions you have to make as a business entity. Sincerely, the success of the whole production process and the long term future of the firm have a lot to do with the pricing decisions of the firm. Employing the wrong pricing strategy… Read more »