How Smart People Using Good Processes Create Great Products

In order to create something grand and great, a bunch of good, smaller pieces have to work together to get to the final outcome. In entrepreneurship, the road to success is long. It takes a great idea, a team of the right group of people, effective marketing, brilliant leadership, consumer focus, and so much more to correctly pave the pathway for success. While some new businesses takeoff from the get-go, with all of the correct working pieces in place from the start, not all start-ups are as successful.

Zig Ziglar

You don't build a business. You build people and then people build the business.

The three P’s – people, processes, and product – play a huge role in company success and the rate at which success is achieved. Once in place, each small part of this larger equation can easily be broken down to be closer evaluated and changed as needed to better guarantee overall business and product achievement.


In most cases, two is better than one. For business, sometimes three, four, or fifteen is best! By assembling a trustworthy team full of resourceful, experienced, knowledgeable people, new ideas will continuously flow and there will be more opportunity to catch flaws and mistakes. In addition to being timely, dependent, problem solvers, your team should acquire all of the technical skills necessary for your business to succeed. But, you must ensure these people are fulfilling the correct roles. Having an overbearing, demanding manager might not encourage your employers to work as well as they might if someone who was more approachable and available filled that title. Similarly, watch your employees work to help determine their approach to specific situations and their attitude in the workplace. Be open to making changes if incorrect roles are negatively affecting the process, and ultimately, the overall product.

“People” should also extend further than just your employees and those you share a work space with. While they are, of course, an integral piece of the overall process, “people” will also include the relationships that are built with those outside of work that reflect upon the business. These relationships could be the bank your company deals with, the customers you are hoping to attract, or other vendors you might need to associate with to reach your success. Building these relationships will help make you profitable as these people you interact with regularly can help to effectively market your business.


Once all of the right people are in their respective roles and working through them effectively, the processes, otherwise known as the operations of the company, of all of the functions leading up to creating, pitching, marketing, or selling a product become most critical. The team behind a product must function well through the necessary processes, whether they be creating a sales pitch, developing a marketing strategy, speaking with potential customers or other businesses that could be of help, or simply answering questions over the phone. Without a system of processes that work, the “people” cannot effectively create or push a product to market.

To help ensure that your business is working through the processes efficiently, create a business modeling process that you believe will work well for your people. Watch and evaluate this process, and change it as you see fit to help guarantee the best possible outcome of product. If you have the right people in place, but your business is not growing the way it should, your process could be wrong. Be sure to audit your process with your employees and adjust it as needed to avoid disruption that could halt company success. If business is steadily growing, your process is likely working.


First and foremost, for a product to be successful, even without the right people or processes in place, it must first have an interested group of consumers. If a product is thought to have a targeted customer base where it is believed to have potential success, then the right people and processes can be put to work to best market to that group. Without this, there is destined to be immediate business failure.

Introducing a product to the right people is extremely critical for it to succeed. A product should be scalable enough for minor changes to the consumer base, but a business should not begin to consider making any product changes until they are absolutely sure it has been introduced to the right group of people. A mistake in this part of the process will directly result in failure.

Once a product has walked through all of its correct processes, it should be evaluated based on customer standards. Does your product deliver on its promises? Is it consistently doing exactly what you told the customers it would do? Is the product being referred to family and friends by the customers? Businesses should take this feedback seriously and consider adjusting and revising the product accordingly to best meet the targeted customer’s needs.