• Activated New Business Value

    Activated New Business Value This metric is used in order to calculate the value of new business contracts, over a specified period of time. It’s as simple as this, whenever you land on a new business contract, your company benefits... Read more...

    Sales
  • Adjusted Trial Rate

    Adjusted Trial Rate For example, let’s say that you plan on selling a product or a service that you haven’t launched yet in the market. In order to determine its likeness, you will most likely have to rely on the... Read more...

    Sales
  • Average Profit Margin

    Average Profit Margin As a business owner, it is utterly mandatory to turn to mathematics and formulas in order to track your financial operations. Categorically, there’s no way in which you can assess whether your business is successful or not... Read more...

    Sales
  • Average Purchase Value

    Average Purchase Value When talking about the Average Purchase Value, it is referred to the average sales value of each processed sales transaction. Basically, it shows you what’s the average amount that is currently spent on one of your products... Read more...

    Sales
  • Cannibalization Rate in Sales and Marketing

    Cannibalization Rate in Sales and Marketing If you own a business, you already know the impact certain products have on customers compared to others. At the same time, you know how new products can receive more attention compared to older... Read more...

    Sales
  • Channel Margin

    Channel Margin The Channel Margin is a pretty easy to understand metric – basically, it’s the difference between the price a manufacturer has on its product and the price a consumer is paying for that product. But, before getting into... Read more...

    Sales
  • Conversation to Appointment Rate

    Conversation to Appointment Rate After prospecting for potential customers for the products/ services of your business, your sales team will most likely have a conversation with those customers – either via e-mail, phone call, or face-to-face. After this conversation ends,... Read more...

    Sales
  • Coupon Conversion

    Coupon Conversion Coupons are a customer’s dream since they allow them to buy a certain product at a lower price. In the eyes of a small business, this might seem like a black hole which might cause them to lose... Read more...

    Sales
  • Customer Acquisition

    Customer Acquisition As soon as you start your own business, either it’s selling a product or a service, you and the rest of the team that’s handling it will set the business’ growth goals. Basically, you want the sales to... Read more...

    Sales
  • First Appointment to Sales Ratio

    First Appointment to Sales Ratio Another metric that has been proven to be quite valuable for both staff managers and employees is the first appointment to sales ratio. What is its purpose, though? By using this formula, you can keep... Read more...

    Sales

Execute your strategy using the best Objectives & Key Results (OKR) software.

Execute your strategy using the best Objectives & Key Results (OKR) software.