• Conversation to Appointment Rate

    Conversation to Appointment Rate After prospecting for potential customers for the products/ services of your business, your sales team will most likely have a conversation with those customers – either via e-mail, phone call, or face-to-face. After this conversation ends,... Read more...

    Sales
  • Correlation Coefficient

    Correlation Coefficient The statistical measure of the association or dependence of two numbers is known as the correlation coefficient. Also known as Pearson correlation, it can appear in two states – positive or negative. A positive correlation appears when two... Read more...

    Financial
  • Cost of Goods Sold

    Cost of Goods Sold Also abbreviated as COGS, the cost of goods sold measures the direct costs that were sustained during the production of products that were sold during a certain period. In short, this managerial calculation determines how much... Read more...

    Financial
  • Cost per Action (CPA)

    Cost per Action (CPA) The Cost per Action is a payment model used in online advertising, in which the payment is based only on actions that are qualified as a return – for example, registrations in different websites or sales.Before... Read more...

    Marketing
  • Cost per Hire

    Cost per Hire Judging by the name of this metric, Cost per Hire refers to the amount of money your company spends in order to hire a person. On its own, this metric offers insight only on how much you... Read more...

    HR
  • Cost per Lead Metric

    Cost per Lead Metric The cost per lead is an essential metric for several reasons. A marketing campaign is only profitable when it reaches its target – right? And the safest way in which you can ensure that it has... Read more...

    Marketing
  • Coupon Conversion

    Coupon Conversion Coupons are a customer’s dream since they allow them to buy a certain product at a lower price. In the eyes of a small business, this might seem like a black hole which might cause them to lose... Read more...

    Sales
  • Current Ratio

    Current Ratio The current ratio refers to a company’s ability to use its current assets in order to pay off its short-term liabilities. This ratio is labeled as an efficiency and liquidity ratio and it is also an important measure... Read more...

    Financial
  • Customer Acquisition

    Customer Acquisition As soon as you start your own business, either it’s selling a product or a service, you and the rest of the team that’s handling it will set the business’ growth goals. Basically, you want the sales to... Read more...

    Sales
  • Customer Attrition

    Customer Attrition Customers don’t always stay with a company forever. For multiple reasons, they leave, and you are left with fewer customers than before. There is a way to measure the rate at which customers leave. It is called customer... Read more...

    Marketing

Execute your strategy using the best Objectives & Key Results (OKR) software.

Execute your strategy using the best Objectives & Key Results (OKR) software.