• Average Lead Score

    Average Lead Score Lead scoring represents the process of assessing the quality of marketing and sales leads by factoring in standard criteria and specific targets. Essentially, these criteria and targets are varied, depending on the buyer’s activity, demographics and user... Read more...

    Marketing
  • Average Time on Page

    Average Time on Page The “average time on page” is an online marketing metric that helps the owner of a certain website track the amount of time the users of the said website spend on its pages. With the help... Read more...

    Marketing
  • Bounce Rate

    Bounce Rate Let us assume that you pass by someone you know, and they don’t say at least “hello!”. Well, this is basically a bounce rate. But in marketing and Internet slang, bounce rate means that somebody is visiting your... Read more...

    Marketing
  • Brand Awareness Metric

    Brand Awareness Metric For a business to be successful, its owner needs to get the brand out there. It needs to become known among the masses – to be recognized instantly by those who interact with it. Most of the... Read more...

    Marketing
  • Click Through Rate (CTR)

    Click Through Rate (CTR) When it comes to internet marketing, Click Through Rate (CTR) is one of the aspects you must really know and understand in depth. This metric measures the number of clicks each advertiser receives on his/her ads.... Read more...

    Marketing
  • Content Downloads

    Content Downloads When talking about Content Downloads, we refer at all the times the users of a certain website decided that the content found on it is important enough for them to save it for later. Of course, this metric... Read more...

    Marketing
  • Cost per Action (CPA)

    Cost per Action (CPA) The Cost per Action is a payment model used in online advertising, in which the payment is based only on actions that are qualified as a return – for example, registrations in different websites or sales.Before... Read more...

    Marketing
  • Cost per Lead Metric

    Cost per Lead Metric The cost per lead is an essential metric for several reasons. A marketing campaign is only profitable when it reaches its target – right? And the safest way in which you can ensure that it has... Read more...

    Marketing
  • Customer Attrition

    Customer Attrition Customers don’t always stay with a company forever. For multiple reasons, they leave, and you are left with fewer customers than before. There is a way to measure the rate at which customers leave. It is called customer... Read more...

    Marketing
  • Customer Lifetime Value (LTV)

    Customer Lifetime Value (LTV) Over the course of your company’s relationship with a client, he/she is the one generating profit for the entire time. But did you know that there’s a way to measure the amount of gross profit? It’s... Read more...

    Marketing

Execute your strategy using the best Objectives & Key Results (OKRs) software.

Execute your strategy using the best Objectives & Key Results (OKRs) software.