Representativeness Heuristic and Decision-Making

3 years ago

Decision-making is a complex process that determines our daily lives, from choosing our meals, our significant others, our purchases, and…

How Does Anchoring Bias Affect Decision-Making?

3 years ago

Ask anyone about their life expectancy: how long do they think they'll live? The most common answers involve parents and…

Sales Win Rate: Definition, Formula, and Techniques to Improve

3 years ago

Metrics are critical measures of performance for any Business and help you learn more about the productivity of your sales…

Herd Mentality: Why Do We Want To Do What Everyone Else Does?

3 years ago

Introduction There are people, and then there are sheeple, which are easily influenced and conform to the majority opinion. People…

What is Cognitive Dissonance and How to Avoid the Pitfalls?

3 years ago

Decision making is an integral part of organizations. Taking the right decisions at the right time every time plays a…

What is Confirmation Bias and How Does it Work?

3 years ago

Good decisions play a key role in the long-term success and growth of the organization. But good decision making requires…

What is a Marketing Qualified Lead? Definition and MQL Criteria

3 years ago

Introduction Marketing in the technology age creates, shares, delivers, and exchanges offerings that benefit customers, clients, partners, and society. Every…

Annual Contract Value and its Importance For a SaaS Business

3 years ago

Introduction Key SaaS metrics are essential to determine the profitability of a business. They answer crucial questions such as how…

The OKR Captain: Duties and Responsibilities

3 years ago

Bastin Gerald Founder & CEO at Profit.co Last updated: October 31, 2022 OKR Enablement is key for any OKR program’s…

Psychology Behind Availability Heuristic and Decision Making

3 years ago

In a fast moving world, business decisions need to be taken quickly and correctly on a consistent basis for long-term…

What Are Sales Qualified Leads (SQL)? 10 Ways to Get Quality Leads

3 years ago

Introduction When you are considering lead generation, the quality of the lead is more important than its quantity. Sales-qualified directs…

Hindsight Bias, Assumptions and Predictability

3 years ago

Running an organization is all about making choices and making decisions. When decisions are taken at the higher echelons of…