About Us

Our Vision at Profit.co is to
Help Businesses Transform

Strategies are abundant, but the real impact comes from execution. World-class execution happens when you transform into a metrics-driven powerhouse, streamline processes, and build a high-performance work culture.

Strategy execution path from Balanced Scorecard through OKR, performance, and portfolio management to target

Trusted by 1,500+ Organizations worldwide

Trusted by 1,500+ organizations worldwide
G2 Fall 2026 awards: Leader Enterprise, Leader, Regional Leader Middle East & Africa, High Performer Enterprise, Easiest Admin Enterprise, Momentum Leader

Our Mission

Profit.co’s Enterprise-class software is crafted by a team of entrepreneurs and engineers with deep expertise in Hoshin Kanri, strategy execution, and performance management.

Profit.co revolutionizes how organizations achieve their goals and objectives, drive employee success, and foster a culture of continuous improvement and growth.

We help your business grow by enabling your people to focus on what matters, iterate faster, and consistently deliver on promises.

Help you achieve more with less effort

Expanding Across the Globe

Profit Apps Inc, the company behind Profit.co, is a Delaware Corporation registered in the USA. We have established offices across major regions worldwide.

  • 1,500+ Organizations Trust UsOrganizations Trust Us
  • 250+ Team Members GloballyTeam Members Globally
  • 70+ Countries ServedCountries Served
  • 99.9% Uptime GuaranteeUptime Guarantee

Our Core Values

  • 01

    Execution First

    Strategy means nothing without execution

    #EXECUTIONFIRST

  • 02

    Customer Obsessed

    Your success is our success

    #CUSTOMEROBSESSED

  • 03

    Data Driven

    Metrics guide our decisions

    #DATADRIVEN

  • 04

    Continuous Improvement

    We grow 1% better every day

    #GROWTHMINDSET

Our Progress

From startup to trusted enterprise platform

  1. 2017

    Profit Apps Inc Founded

    Started with a vision to transform strategy execution

  2. 2018

    First Enterprise Customer

    Validated our approach with major organizations

  3. 2019

    Expanded to Hoshin Kanri & Strategy Execution

    Broadened platform capabilities

  4. 2020

    Reached 500+ Customers

    Rapid adoption across industries

  5. 2021

    Series A Funding • Global Expansion

    Raised funding and expanded globally

  6. 2022

    Launched AI-Powered Features

    Integrated intelligent automation

  7. 2023

    1000+ Customers Milestone

    Trusted by enterprises worldwide

  8. 2024

    AI Agents • Portfolio Management 2.0

    Next-generation strategy execution platform

  9. To Be Continued…

    The best is yet to come

Why “Profit.co”?

When asked to name just one metric that indicates the health of a business, “Profit” is what comes to mind and that’s how we got our name.

It represents the ultimate outcome of strong execution, aligned teams, and strategic focus. That’s how we got our name—and our mission.

Profit.co name meaning: measure, focus, achieve
Bastin Gerald, Founder and CEO of Profit.co
We help your business grow by enabling your people to focus on what matters, iterate faster, and consistently deliver on promises.

Bastin GeraldFounder & CEO, Profit.co

Backed by the Best

Backed by the Best Minds in Business

  • Elevation Capital
  • Neon

Our Team Our Strength

Working Together with Passion to Deliver Real Results for Customers

Profit.co team at events, in the office, and with customers worldwide

Featured in Top Media Outlets and Publications Worldwide

  • Newswire
  • NASDAQ
  • Forbes
  • TechCrunch
  • YourStory
  • The Economic Times
  • The Hindu Business Line
  • Benzinga
  • HR.com

Enterprise Grade Security

Keep your company’s data secure and compliant with industry-leading security standards and certifications.

  • SOC 2 certified

    SOC 2 TYPE II

  • ISO 27001 certified

    ISO 27001

  • GDPR compliant

    GDPR

  • HIPAA compliant

    HIPAA

Join 1,500+ customers using Profit.co to bridge the gap between strategy and results. Start your free trial, no credit card required.