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What is the Commitment Effect? When you make a decision on an idea, and then a more efficient, innovative alternative...
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Why do customers return to the same brand over and over? Why do managers select one employee above the others...
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Human Behavior and Business Human behavior plays a bigger role in business than you might think. Behavioral economics is the...
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Human nature has a massive impact on all businesses, whether it is apparent or not. At times, human beings make...
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The first line of Aristotle's Metaphysics starts with a seemingly obvious truth "All men by nature want to know". According...
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Decision Fatigue refers to the mental exhaustion that is caused after rigorous decision-making sessions. It addresses how the quality of...
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More and more, employee engagement has come to be considered one of the most important pillars of successful corporate strategy....
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How many of us have landed our ideal dream job? According to the Gallup report, only 33% of the US...
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Loss aversion as its name implies occurs when the psychological impact of losing something outweighs the pleasure of gaining. The...
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