Behavioral Economics

The Commitment Effect & Its Role in Business

Category: Behavioral Economics

The Commitment Effect & Its Role in Business

What is the Commitment Effect? When you make a decision on an idea, and then a more efficient, innovative alternative...

Read more
Halo effect and its role in business

Category: Behavioral Economics

Halo effect and its role in business

Why do customers return to the same brand over and over? Why do managers select one employee above the others...

Read more
Time-discounting-and-employee-rewards

Category: Behavioral Economics

Time Discounting & Employee Rewards

Human Behavior and Business Human behavior plays a bigger role in business than you might think. Behavioral economics is the...

Read more
The Law of Reciprocity in Business

Category: Behavioral Economics

The Law of Reciprocity in Business

Human nature has a massive impact on all businesses, whether it is apparent or not. At times, human beings make...

Read more
Deliberate ignorance Banner image

Category: Behavioral Economics

Deliberate ignorance in the Business Setting

The first line of Aristotle's Metaphysics starts with a seemingly obvious truth "All men by nature want to know". According...

Read more
Decision Fatigue

Category: Behavioral Economics

Decision Fatigue

Decision Fatigue refers to the mental exhaustion that is caused after rigorous decision-making sessions. It addresses how the quality of...

Read more
The IKEA Effect and OKR: Boosting Employee Engagement

Category: Behavioral Economics

The IKEA Effect and OKR: Boosting Employee Engagement

More and more, employee engagement has come to be considered one of the most important pillars of successful corporate strategy....

Read more
economic

Category: Behavioral Economics

Behavioral Economics and Employee Engagement

How many of us have landed our ideal dream job? According to the Gallup report, only 33% of the US...

Read more
The Role Loss Aversion Plays in the Goal Setting Process

Category: Behavioral Economics

The Role Loss Aversion Plays in the Goal Setting Process

Loss aversion as its name implies occurs when the psychological impact of losing something outweighs the pleasure of gaining. The...

Read more

Execute your strategy with the industry’s most preferred and intuitive software


30 Days Free Trial
No Credit Card Required