Category: Behavioral Economics

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Category: Behavioral Economics

Deliberate ignorance in the Business Setting

The first line of Aristotle's Metaphysics starts with a seemingly obvious truth "All men by nature want to know". According to Aristotle, our desire for...

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Category: Behavioral Economics

Decision Fatigue

Decision Fatigue refers to the mental exhaustion that is caused after rigorous decision-making sessions. It addresses how the quality of decisions deteriorates after an individual...

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Category: Behavioral Economics

The IKEA Effect and OKR: Boosting Employee Engagement

Engage \ in-ˈgāj: to occupy, attract, or involve someone’s interest or attention. Employee engagement is now at the forefront of successful corporate strategy. According to...

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Category: Behavioral Economics

Behavioral Economics and Employee Engagement

How many of us have landed our ideal dream job? According to the Gallup reports, only 33% of the U.S. labor force and 15% of...

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Category: Behavioral Economics

The Role Loss Aversion Plays in the Goal Setting Process

Loss aversion as its name implies occurs when the psychological impact of losing something outweighs the pleasure of gaining. The economists have identified loss aversion...

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Execute your strategy using the best Objectives & Key Results (OKR) software.

Execute your strategy using the best Objectives & Key Results (OKR) software.