Category: Strategy OKRs

OKRs to establish the total addressable market

Market research is fundamental to a good pitch or strategic plan, but the effectiveness of your research depends on how you conduct it. While knowing...

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Category: Marketing OKRs, OKR Examples

OKRs for creating Target B2C Personas

Personalization is a critical component of sales in modern commerce. Customers want a product and experience tailored to meet their specific needs. If your brand...

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Category: OKR University

Percent KPI

Question: How do I create a % KPI that I can set the start and end values for? Currently, it only operates as 0 to...

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Category: Marketing OKRs

An OKR for to get your product positioning done

Positioning is the art of making your product stand out in the mind of your target buyer. According to Kotler, “the act of designing the...

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Category: OKR University

Be on the Right

Objectives and Key Results Software (OKR), when correctly deployed, is an immensely powerful tool for guiding an organization towards its critical successes. However, the way...

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Category: OKR University

Are OKRs replacing KPIs?

No, OKRs do not replace KPIs. Simply put, they serve different purposes and cannot replace each other. We’ve already documented the difference between OKRs and...

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Category: OKR University

Why should startups embrace OKRs?

Entrepreneurs set audacious goals to change the world. They have crazy ideas, throw their money, time, and their life behind those crazy ideas. With their...

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Category: OKR University

OKRs Vs. Lean Startup Methodology

OKRs are an amazing way to manage startups. How so? Well, let’s actually take OKRs and compare with the lean startup movement, to see how...

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Category: Plan

The Importance Of Planning

We’ve heard these phrases many times — think before you act, look before you leap, and so on. The key theme behind these phrases is...

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Execute your strategy using the best Objectives & Key Results (OKR) software.

Execute your strategy using the best Objectives & Key Results (OKR) software.