Marketing aids in the processing of customer data by filtering consumer demands and interests. They also process sales-qualified leads, prospects who drive site traffic, and elements that motivate customers to interact with the company’s content. This procedure separates good leads from bad leads, assisting in developing a strong, high-quality inbound lead pipeline for marketing.
Target Date: Q3-2022
Visibility: All Employees
Generate at least 300 product signups/week
Generate at least 50 Demo/week through the website
Maintain the MQL% above 70
Since digital media has taken over the world, maintaining your media presence will significantly impact your company’s development. A digital presence through organized channels will be crucial for developing marketing OKRs. An effective online marketing plan will keep your audience engaged with what you have to offer. To accomplish this, businesses need quantifiable data on digital optimization that demonstrates how to understand, develop, and apply a plan for every digital channel.
Target Date: Q3-2022
Visibility: All Employees
Maintain at least 50k Sessions/week
Ensure at least 20k New visitors are visiting the site in a week
Acquire at least 200 high-quality backlinks every week
High-value content creation for consumers is a crucial business strategy. Content keeps the customer engaged with your product and is sometimes Crucial to decision-making. Customers can learn important information about your product through the content that you have to offer. High-value content creation for clients might be challenging in the expanding world and demanding consumers, but learning how to do it effectively will help your business expand and reach more customers.
Target Date: Q3-2022
Visibility: All Employees
Create & Distribute at least 1 newsletter every week
Improve the customer experience by increasing the # of FAQs posts from 200 to 500
Improve existing product tutorial
Videos are a great way to communicate. Creating and publishing videos regularly is an excellent marketing tactic. People prefer to learn efficiently with minimum time spent. Videos allow us to transmit a lot of information to viewers while keeping it exciting. Videos offer a variety of imaginative and tactical possibilities that can be utilized for almost any objective and accomplishes the purpose of content marketing.
Target Date: Q3-2022
Visibility: All Employees
Revamp 30 existing YouTube videos with the latest features
Improve localization by publishing 10 new feature videos
Publish 10 tutorial videos with use cases
Brand awareness refers to how well the brand is instantly recognizable, adored, and valued by the customers. Consumers recognize a company’s name and can associate it with a particular product or service. Despite the lack of namesake brand recognition, success in its most fundamental manifestations is nevertheless regarded as having been accomplished by small enterprises. Measure your brand recognition to ensure that your approach is carried out effectively and that you can make any necessary adjustments or advancements down the line.
Target Date: Q3-2022
Visibility: All Employees
Improve branding by publishing 5 Press Releases every quarter
Promote our product by facilitating 10 customer video interviews
Accelerate # of Articles published in media from 15 to 30.
People all across the world utilize the internet and search engines to have access to unlimited knowledge. SEM is an effective marketing strategy for lead generation and has become an essential tool in customer acquisition. It is more crucial now than ever to ensure that your company will show up when a potential consumer starts a search for your sector. Using marketing OKRs, you can specifically target a significant part of the media landscape that generates leads for your business.
Target Date: Q3-2022
Visibility: All Employees
Generate at least 50,000 sessions (total visits)/week
Generate at least 35,000 New visitors/week
Reduce bounce rates from 40% to 20%
Achieve an average session duration of at least 1 minute.
Improve Ad quality score (Google Ads) from 3 to 8
Content marketing technology has become a differentiator in the success or failure of communicating the technology in the B2B space. We stand at the cusp of a shift in marketing trends. Sharing with creativity is perhaps the only thing that may catch the consumer’s attention in the glut of information swirling all around. Content marketing is essential for boosting traffic and engagement for your business. By setting OKRs specific to content marketing, you can build a solid audience base that draws in potential clients for your business.
Target Date: Q3-2022
Visibility: All Employees
Publish 10 new blogs in HR and Trending Topics
Publish 8 new blogs focused on long-tail keywords
Facilitate and Publish 15 Customer Case Studies from North America Region
Key results are measurable metrics and help keep a tab on task completion. Profit.co provides a convenient feature of assigning tasks to boards as a cadence to task management. As we progress on the different task boards, the Key Results progress automatically, as seen below.
Streaming platforms like YouTube are used by people worldwide, and we can use them to reach everyone. It has more than 2 billion monthly active users, making it the second-most popular social platform behind Google. Utilizing it to expand your business is an effective marketing strategy. The mission here is to build your channel’s subscriber base and enhance audience retention. You can achieve that by posting consistently and creating an engagement between the audience and your brand.
Target Date: Q3-2022
Visibility: All Employees
Grow # of Subscribers to our YouTube channel from 15,558 to 35000.
Improve impression card click-through rates from 40% to 60%.
Maintain Audience Retention Rate between 50% to 60%
Achieve Views-to-Engagement Rate of 6%
In business, time is money and in an increasingly digital world speed is everything. Even the most intricate and aesthetically pleasing website won’t matter if it takes a long time to load. A multitude of problems, such as being unfriendly to users, user incompatibilities, and others, plague poorly optimized websites. The overall effect is that numerous opportunities are lost due to a few seconds’ difference. Thus, the effectiveness of your website performance is important.
Target Date: Q3-2022
Visibility: All Employees
Optimize page loading time from 6 sec to 2 sec
Achieve Ahrefs health score above 90
Achieve a mobile performance score above 70.
Enhancing customer experience is a primary differentiator for any brand. The most important thing to keep in mind is that you need consumers who are interested in what you have to offer. You will succeed in your objectives when that is effectively inflamed and maintained. Your company’s growth will be positively impacted by establishing a significant relationship between your brand and your customers.
Target Date: Q3-2022
Visibility: All Employees
Collaborate with Product Influencers and host at least 5 podcasts every month
Increase # of E-book downloads/week from 50 to 250.
Host at least 2 product webinars per month
The OKR approach is straightforward when appropriately implemented, OKRs can assist your marketing team in achieving objectives like high output management, team alignment, and improved communication in all of your corporate goals. With well-defined marketing OKRs, you can set high standards in all aspects of Marketing. OKRs help achieve product leadership by creating and strengthening the brand, generating leads for sales, and delivering a great customer experience at an excellent value. OKRs strategy of using data insights and analytics in building marketing capability using both digital marketing and traditional marketing helps set the marketing department on the path to measurable success.
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