- Marketing is one of the early functions to completely embrace Digital and Chief Marketing Officers (CMOs) have an exciting and challenging role today
- With the arrival of Digital, CMO’s role has expanded and so have the challenges – Sales expects a constant stream of high-quality leads, speeding up time-to-market, and Keeping up with Competitor activities.
- With the explosion of social media and Zillion choices, handling customers who demand Personalized offerings at a great value, and also reaching out to target audiences and managing brand reputation within the budget.
- CMOS now has several key responsibilities: Creating and Strengthening the Brand, Generating Leads for sales, Delivering great Customer experience at an excellent value, using data insights and analytics, building Marketing capability using both digital Marketing and traditional marketing.
- With well-defined marketing OKRs, you can set high standards in all aspects of Marketing -and achieve product leadership.
Here we have showcased some examples of content marketing OKRs, product marketing OKRs, email marketing OKRs, Brand marketing OKRs.
#1: Inbound Marketing OKR Examples
Objective
Establish a Solid Lead Gen Engine
Target Date: Q3-2020
Visibility: All Employees
Key Results
Increase advisory sites from 5 to 8
Advisory SitesComplete product integration with linkedIn lead gen forms
Product IntegrationIncrease number of marketplaces from 1 to 5
Number of MarketPlaces#2: PPC Marketing OKR Examples
Objective
Increase audience visibility via google(SEM)
Target Date: Q3-2020
Visibility: All Employees
Key Results
Increase monthly number of unique visitors from 20K to 30K
Monthly Number of Unique VisitorsIncrease monthly number of total visits from 60K to 100K
Monthly Number of Total VisitsImprove Ad quality score from 3 to 8
Ad Quality Score#3: Search Engine Optimization (SEO) OKR Examples
Objective
Enhance Digital marketing
Target Date: Q3-2020
Visibility: All Employees
Key Results
Improve SEO site health from 30% to 80%
SEO Site HealthIncrease traffic through backlinks from 30% to 60%
Traffic Through BacklinksIncrease open rate for email marketing from 20% to 70%
Open Rate for Email#4: Product Marketing OKR examples
Objective
Improve Lead Magnet Conversion
Target Date: Q3-2020
Visibility: All Employees
Key Results
Maintain release of podcasts on products atleast 5 per week
Release of Podcasts On ProductsIncrease E-book downloads from 7% to 20%
E-book DownloadsIncrease product promotion videos from 40 to 80
Product Promotion Videos#5: Search Engine Optimization (SEO) OKR Examples
Objective
Improve Onpage SEO
Target Date: Q3-2020
Visibility: All Employees
Key Results
Improve landing page loading speed from 120 secs to 05 secs
Loading SpeedRank for the top 10 keywords in organic search (Keyword Rank, Increase KPI)
Keyword RankDecrease bounce rate from 78% to 50%
Bounce Rate#6: Social Media Marketing (SMM) OKR examples
Objective
Improve social media branding
Target Date: Q3-2020
Visibility: All Employees
Key Results
Increase engagement through linkedIn, twitter and youtube from 15% to 50%
Multiple Social Media PlatformsIncrease twitter positive mentions from 80 to 150
Twitter Posting FrequencyIncrease number of customer persona videos for youtube from 4 to 10
Customer Persona Videos#7: Product Marketing OKR examples
Objective
Improve Brand Engagement
Target Date: Q3-2020
Visibility: All Employees
Key Results
Increase # of active users from 2000 to 5000
# of active usersIncrease customer success stories on website from 0 to 5
Customer Success Stories On WebsiteEnsure brand consistency
Brand Consistency#8: Social Media Marketing (SMM) OKR examples
Objective
Increase Social Media Reach
Target Date: Q3-2020
Visibility: All Employees
Key Results
Increase linkedin post shares from 40 to 60
LinkedIn Post SharesMaintain quora posts at 3 per week
Quora PostsPost product feature and enhancement posts within 24 hours of the release
Product Feature And Enhancement Posts#9: Content Marketing OKR Examples
Objective
Improve Existing Web Page Quality
Target Date: Q3-2020
Visibility: All Employees
Key Results
Add at least 5 target keywords For 15 webpages
Target KeywordsReplace existing images with custom-designed graphics For 15 webpages
Custom-Designed GraphicsAdd relevant infographics for at least 25 recently added blogs
Infographics#10: Inbound Marketing OKR Examples
Objective
Improve Domain Authority
Target Date: Q3-2020
Visibility: All Employees
Key Results
Increase internal linking from 1 to 3 links/blog
Internal LinkingIncrease high-quality links to 40
High-Quality LinksDisavow bad links at 10% per month
Bad LinksConclusion
Profit.co’s OKR software provides an intuitive interface to define your Marketing OKRs and also comes with 300+ predefined KPIs to make OKR adoption easy.
Please also check out our other OKR example pages, Engineering OKRs, HR OKRs, Sales OKRs, Customer Service OKRs, and Procurement OKRs.
