- Marketing is one of the early functions to completely embrace Digital and Chief Marketing Officers (CMOs) have an exciting and challenging role today
- With the arrival of Digital, CMO’s role has expanded and so have the challenges – Sales expects a constant stream of high-quality leads, speeding up time-to-market, and Keeping up with Competitor activities.
- With the explosion of social media and Zillion choices, handling customers who demand Personalized offerings at a great value, and also reaching out to target audiences and managing brand reputation within the budget.
- CMO now has several key responsibilities: Creating and Strengthening the Brand, Generating Leads for sales, Delivering great Customer experience at an excellent value, using data insights and analytics, building Marketing capability using both digital Marketing and traditional marketing.
- With well-defined marketing OKRs, you can set high standards in all aspects of Marketing -and achieve product leadership.
Here we have showcased some examples of content marketing OKRs, product marketing OKRs, email marketing OKRs, Brand marketing OKRs.
#1: Inbound Marketing OKR Examples
Objective: Establish a Solid Lead Gen Engine
- KR 1: Increase advisory sites from 5 to 8
- KR 2: Complete product integration with linkedIn lead gen forms
- KR 3: Increase number of marketplaces from 1 to 5
Objective
Establish a Solid Lead Gen Engine
Target Date: Q3-2020
Visibility: All Employees
Key Results
Increase advisory sites from 5 to 8

Complete product integration with linkedIn lead gen forms


Increase number of marketplaces from 1 to 5


#2: PPC Marketing OKR Examples
Objective: Increase audience visibility via google(SEM)
- KR 1: Increase monthly number of unique visitors from 20K to 30K
- KR 2: Increase monthly number of total visits from 60K to 100K
- KR 3: Improve Ad quality score from 3 to 8
Objective
Increase audience visibility via google(SEM)
Target Date: Q3-2020
Visibility: All Employees
Key Results
Increase monthly number of unique visitors from 20K to 30K


Increase monthly number of total visits from 60K to 100K

Improve Ad quality score from 3 to 8


#3: Search Engine Optimization (SEO) OKR Examples
Objective: Enhance Digital marketing
- KR 1: Improve SEO site health from 30% to 80%
- KR 2: Increase traffic through backlinks from 30% to 60%
- KR 3: Increase open rate for email marketing from 20% to 70%
Objective
Enhance Digital marketing
Target Date: Q3-2020
Visibility: All Employees
Key Results
Improve SEO site health from 30% to 80%


Increase traffic through backlinks from 30% to 60%


Increase open rate for email marketing from 20% to 70%

#4: Product Marketing OKR examples
Objective: Improve Lead Magnet Conversion
- KR 1: Maintain release of podcasts on products atleast 5 per week
- KR 2: Increase E-book downloads from 7% to 20%
- KR 3: Increase product promotion videos from 40 to 80
Objective
Improve Lead Magnet Conversion
Target Date: Q3-2020
Visibility: All Employees
Key Results
Maintain release of podcasts on products atleast 5 per week


Increase E-book downloads from 7% to 20%


Increase product promotion videos from 40 to 80


#5: Search Engine Optimization (SEO) OKR Examples
Objective: Improve Onpage SEO
- KR 1: Improve landing page loading speed from 120 secs to 05 secs
- KR 2: Rank for the top 10 keywords in organic search
- KR 3: Decrease bounce rate from 78% to 50%
Objective
Improve Onpage SEO
Target Date: Q3-2020
Visibility: All Employees
Key Results
Improve landing page loading speed from 120 secs to 05 secs


Rank for the top 10 keywords in organic search


Decrease bounce rate from 78% to 50%


#6: Social Media Marketing (SMM) OKR examples
Objective: Improve social media branding
- KR 1: Increase engagement through linkedIn, twitter and youtube from 15% to 50%
- KR 2: Increase twitter positive mentions from 80 to 150
- KR 3: Increase number of customer persona videos for youtube from 4 to 10
Objective
Improve social media branding
Target Date: Q3-2020
Visibility: All Employees
Key Results
Increase engagement through linkedIn, twitter and youtube from 15% to 50%


Increase twitter positive mentions from 80 to 150

Increase number of customer persona videos for youtube from 4 to 10


#7: Product Marketing OKR examples
Objective: Improve Brand Engagement
- KR 1: Increase # of active users from 2000 to 5000
- KR 2: Increase customer success stories on website from 0 to 5
- KR 3: Ensure brand consistency
Objective
Improve Brand Engagement
Target Date: Q3-2020
Visibility: All Employees
Key Results
Increase # of active users from 2000 to 5000


Increase customer success stories on website from 0 to 5


Ensure brand consistency

#8: Social Media Marketing (SMM) OKR examples
Objective: Increase Social Media Reach
- KR 1: Increase linkedin post shares from 40 to 60
- KR 2: Maintain quora posts at 3 per week
- KR 3: Post product feature and enhancement posts within 24 hours of the release
Objective
Increase Social Media Reach
Target Date: Q3-2020
Visibility: All Employees
Key Results
Increase linkedin post shares from 40 to 60


Maintain quora posts at 3 per week


Post product feature and enhancement posts within 24 hours of the release


#9: Content Marketing OKR Examples
Objective: Improve Existing Web Page Quality
- KR 1: Add at least 5 target keywords For 15 webpages
- KR 2: Replace existing images with custom-designed graphics For 15 webpages
- KR 3: Add relevant infographics for at least 25 recently added blogs
Objective
Improve Existing Web Page Quality
Target Date: Q3-2020
Visibility: All Employees
Key Results
Add at least 5 target keywords For 15 webpages

Replace existing images with custom-designed graphics For 15 webpages


Add relevant infographics for at least 25 recently added blogs


#10: Inbound Marketing OKR Examples
Objective: Improve Domain Authority
- KR 1: Increase internal linking from 1 to 3 links/blog
- KR 2: Increase high-quality links to 40
- KR 3: Disavow bad links at 10% per month
Objective
Improve Domain Authority
Target Date: Q3-2020
Visibility: All Employees
Key Results
Increase internal linking from 1 to 3 links/blog


Increase high-quality links to 40


Disavow bad links at 10% per month


Conclusion
Profit.co’s OKR software provides an intuitive interface to define your Marketing OKRs and also comes with 300+ predefined KPIs to make OKR adoption easy.
Please also check out our other OKR example pages, Engineering OKRs, HR OKRs, Sales OKRs, Customer Service OKRs, and Procurement OKRs.