Marketing OKR Examples

Category: Marketing OKRs.

  • Marketing is one of the early functions to completely embrace Digital and Chief Marketing Officers (CMOs) have an exciting and challenging role today
  • With the arrival of Digital, CMO’s role has expanded and so have the challenges – Sales expects a constant stream of high-quality leads, speeding up time-to-market, and Keeping up with Competitor activities.
  • With the explosion of social media and Zillion choices, handling customers who demand Personalized offerings at a great value, and also reaching out to target audiences and managing brand reputation within the budget.
  • CMOS now has several key responsibilities: Creating and Strengthening the Brand, Generating Leads for sales, Delivering great Customer experience at an excellent value, using data insights and analytics, building Marketing capability using both digital Marketing and traditional marketing.
  • With well-defined marketing OKRs, you can set high standards in all aspects of Marketing -and achieve product leadership.

Here we have showcased some examples of content marketing OKRs, product marketing OKRs, email marketing OKRs, Brand marketing OKRs.

#1: Inbound Marketing OKR Examples

Objective

David Griffin

Establish a Solid Lead Gen Engine

28%

Target Date: Q3-2020

Visibility: All Employees

Key Results

Increase advisory sites from 5 to 8

Q3-2020 Advisory Sites
5 8 6

33%

Complete product integration with linkedIn lead gen forms

Q3-2020 Product Integration
0% 100% 50%

50%

Increase number of marketplaces from 1 to 5

Q3-2020 Number of MarketPlaces
1 5 3

50%

#2: PPC Marketing OKR Examples

Objective

David Griffin

Increase audience visibility via google(SEM)

35%

Target Date: Q3-2020

Visibility: All Employees

Key Results

Increase monthly number of unique visitors from 20K to 30K

Q3-2020 Monthly Number of Unique Visitors
20K 30K 22.48K

25%

Increase monthly number of total visits from 60K to 100K

Q3-2020 Monthly Number of Total Visits
60K 100K 75.81K

40%

Improve Ad quality score from 3 to 8

Q3-2020 Ad Quality Score
3 8 5

40%

#3: Search Engine Optimization (SEO) OKR Examples

Objective

David Griffin

Enhance Digital marketing

33%

Target Date: Q3-2020

Visibility: All Employees

Key Results

Improve SEO site health from 30% to 80%

Q3-2020 SEO Site Health
30% 80% 48%

36%

Increase traffic through backlinks from 30% to 60%

Q3-2020 Traffic Through Backlinks
30% 60% 39%

30%

Increase open rate for email marketing from 20% to 70%

Q3-2020 Open Rate for Email
20% 70% 37%

34%

#4: Product Marketing OKR examples

Objective

David Griffin

Improve Lead Magnet Conversion

19%

Target Date: Q3-2020

Visibility: All Employees

Key Results

Maintain release of podcasts on products atleast 5 per week

Q3-2020 Release of Podcasts On Products
2 8 4

20%

Increase E-book downloads from 7% to 20%

Q3-2020 E-book Downloads
7% 20% 12%

38%

Increase product promotion videos from 40 to 80

Q3-2020 Product Promotion Videos
40 80 47

18%

#5: Search Engine Optimization (SEO) OKR Examples

Objective

David Griffin

Improve Onpage SEO

32%

Target Date: Q3-2020

Visibility: All Employees

Key Results

Improve landing page loading speed from 120 secs to 05 secs

Q3-2020 Loading Speed
120 Sec(s) 5 Sec(s) 104 Sec(s)

14%

Rank for the top 10 keywords in organic search (Keyword Rank, Increase KPI)

Q3-2020 Keyword Rank
0 10 5

50%

Decrease bounce rate from 78% to 50%

Q3-2020 Bounce Rate
78% 50% 69%

32%

#6: Social Media Marketing (SMM) OKR examples

Objective

David Griffin

Improve social media branding

45%

Target Date: Q3-2020

Visibility: All Employees

Key Results

Increase engagement through linkedIn, twitter and youtube from 15% to 50%

Q3-2020 Multiple Social Media Platforms
15% 50% 26%

31%

Increase twitter positive mentions from 80 to 150

Q3-2020 Twitter Posting Frequency
80 150 118

53%

Increase number of customer persona videos for youtube from 4 to 10

Q3-2020 Customer Persona Videos
4 10 7

50%

#7: Product Marketing OKR examples

Objective

David Griffin

Improve Brand Engagement

43%

Target Date: Q3-2020

Visibility: All Employees

Key Results

Increase # of active users from 2000 to 5000

Q3-2020 # of active users
2000 5000 2688

23%

Increase customer success stories on website from 0 to 5

Q3-2020 Customer Success Stories On Website
0 5 4

80%

Ensure brand consistency

Q3-2020 Brand Consistency
0% 100% 25%

404055

25%

#8: Social Media Marketing (SMM) OKR examples

Objective

David Griffin

Increase Social Media Reach

14%

Target Date: Q3-2020

Visibility: All Employees

Key Results

Increase linkedin post shares from 40 to 60

Q3-2020 LinkedIn Post Shares
40 60 47

35%

Maintain quora posts at 3 per week

Q3-2020 Quora Posts
1 5 2

8%

Post product feature and enhancement posts within 24 hours of the release

Q3-2020 Product Feature And Enhancement Posts
0% 100% 60%

60%

#9: Content Marketing OKR Examples

Objective

David Griffin

Improve Existing Web Page Quality

28%

Target Date: Q3-2020

Visibility: All Employees

Key Results

Add at least 5 target keywords For 15 webpages

Q3-2020 Target Keywords
2 8 4

50%

Replace existing images with custom-designed graphics For 15 webpages

Q3-2020 Custom-Designed Graphics
0 15 4

41%

Add relevant infographics for at least 25 recently added blogs

Q3-2020 Infographics
0 25 11

44%

#10: Inbound Marketing OKR Examples

Objective

David Griffin

Improve Domain Authority

14%

Target Date: Q3-2020

Visibility: All Employees

Key Results

Increase internal linking from 1 to 3 links/blog

Q3-2020 Internal Linking
1 3 2

50%

Increase high-quality links to 40

Q3-2020 High-Quality Links
0 40 13

33%

Disavow bad links at 10% per month

Q3-2020 Bad Links
10% 0% 9%

10%

Conclusion

Profit.co’s OKR software provides an intuitive interface to define your Marketing OKRs and also comes with 300+ predefined KPIs to make OKR adoption easy.

Please also check out our other OKR example pages, Engineering OKRs, HR OKRs, Sales OKRs, Customer Service OKRs, and Procurement OKRs.