10-great-examples-of-marketing-okrs

Category: Marketing OKRs.

  • Marketing is creating, sharing, delivering, and exchanging offerings that benefit customers, clients, partners, and society. Every business needs marketing to establish a connection between clients and the company. Managing clients who seek personalized services at a great value, reaching out to target groups, and sustaining brand reputation within the budget, are some of the duties of the marketing team.
  • Marketers often walk the tightrope between client needs and profitability. Ultimately, they are in charge of producing a large sum of money. If they overpromise and fall short, the pressure might be disastrous. If these pledges went beyond the figurative assertions of intent, the marketing department would be less prone to developing. To overcome this situation, they should include goals that are clear with quantifiable outcomes.
  • A high-functioning workplace promotes rigorous communication through transparency and alignment. Therefore, it is imperative to ensure that the marketing team is compliant and has all the information necessary to advertise effectively. Well-thought-out marketing OKRs are perhaps one of the most important milestones in the productivity cycle of a business.
  • Let’s check out how to frame OKRs to enhance the performance of your Marketing Department.

#1: Build a High-Quality Inbound Lead Pipeline

Marketing aids in the processing of customer data by filtering consumer demands and interests. They also process sales-qualified leads, prospects who drive site traffic, and elements that motivate customers to interact with the company’s content. This procedure separates good leads from bad leads, assisting in developing a strong, high-quality inbound lead pipeline for marketing.

objective icon1Objective

David Griffin

Build a High-Quality Inbound Lead Pipeline

31%

Target Date: Q3-2022

Visibility: All Employees

key-icon1Key Results

Generate at least 300 product signups/week

Q3-2022 increase kpi1 Product sign-up
0 300 97

32%

Generate at least 50 Demo/week through the website

Q3-2022 img-roger-smith-assignee1 increase kpi1 # of Demo
0 50 19

38%

Maintain the MQL% above 70

Q3-2022 img-alice-assignee1 control kpi1 MQL%
35% 105% 58%

0%

#2: Optimize and scale digital presence significantly through organic channels

Since digital media has taken over the world, maintaining your media presence will significantly impact your company’s development. A digital presence through organized channels will be crucial for developing marketing OKRs. An effective online marketing plan will keep your audience engaged with what you have to offer. To accomplish this, businesses need quantifiable data on digital optimization that demonstrates how to understand, develop, and apply a plan for every digital channel.

objective icon2Objective

David Griffin

Optimize and scale digital presence significantly through organic channels

25%

Target Date: Q3-2022

Visibility: All Employees

key-icon2Key Results

Maintain at least 50k Sessions/week

Q3-2022 img-jack-assignee1 control kpi1 # of Sessions
25K 75K 65.67KK

8%

Ensure at least 20k New visitors are visiting the site in a week

Q3-2022img-roger-smith-assignee1control kpi1 New Visitors
10K 30K 23.20K

8%

Acquire at least 200 high-quality backlinks every week

Q3-2022 img-alice-assignee2 increase kpi5 Backlinks
0 200 118

58%

#3: Create high-value product content for customers

High-value content creation for consumers is a crucial business strategy. Content keeps the customer engaged with your product and is sometimes Crucial to decision-making. Customers can learn important information about your product through the content that you have to offer. High-value content creation for clients might be challenging in the expanding world and demanding consumers, but learning how to do it effectively will help your business expand and reach more customers.

objective iconObjective

David Griffin

Create high-value product content for customers

31%

Target Date: Q3-2022

Visibility: All Employees

key-icon3Key Results

Create & Distribute at least 1 newsletter every week

Q3-2022 img-adams-assignee1 control kpi1Newsletter
0 2 1

8%

Improve the customer experience by increasing the # of FAQs posts from 200 to 500

Q3-2022 img-bertram-assignee1 increase kpi7 # of FAQs
200 500 303

34%

Improve existing product tutorial

Q3-2022 task-tracked Task Tracked
0% 100% 53%

53%

#4: Build a solid foundation of video content support

Videos are a great way to communicate. Creating and publishing videos regularly is an excellent marketing tactic. People prefer to learn efficiently with minimum time spent. Videos allow us to transmit a lot of information to viewers while keeping it exciting. Videos offer a variety of imaginative and tactical possibilities that can be utilized for almost any objective and accomplishes the purpose of content marketing.

objective icon4Objective

David Griffin

Revamp 30 existing YouTube videos with the latest features

38%

Target Date: Q3-2022

Visibility: All Employees

key-icon4Key Results

Revamp 30 existing YouTube videos with the latest features

Q3-2022 img-bertram-assignee2 increase kpi9 YouTube Videos
0 30 10

33%

Improve localization by publishing 10 new feature videos

Q3-2022 img-benny-powell-assignee1 increase kpi9 Feature Videos
0 10 5

50%

Publish 10 tutorial videos with use cases

Q3-2022 img-adams-assignee2 increase kpi10 Tutorial Videos
0 10 3

30%

#5: Improve Brand Awareness

Brand awareness refers to how well the brand is instantly recognizable, adored, and valued by the customers. Consumers recognize a company’s name and can associate it with a particular product or service. Despite the lack of namesake brand recognition, success in its most fundamental manifestations is nevertheless regarded as having been accomplished by small enterprises. Measure your brand recognition to ensure that your approach is carried out effectively and that you can make any necessary adjustments or advancements down the line.

objective icon5Objective

David Griffin

Improve Brand Awareness

47%

Target Date: Q3-2022

Visibility: All Employees

key-icon5Key Results

Improve branding by publishing 5 Press Releases every quarter

Q3-2022 img-roger-smith-assignee2 increase kpi11 Press Releases
0 5 3

60%

Promote our product by facilitating 10 customer video interviews

Q3-2022 img-jack-assignee2 increase kpi11 Customer video Interviews
0 10 4

40%

Accelerate # of Articles published in media from 15 to 30.

Q3-2022 img-alice-assignee3 task-tracked Task Tracked
15 30 21

25%

#6: Increase audience engagement through SEM.

People all across the world utilize the internet and search engines to have access to unlimited knowledge. SEM is an effective marketing strategy for lead generation and has become an essential tool in customer acquisition. It is more crucial now than ever to ensure that your company will show up when a potential consumer starts a search for your sector. Using marketing OKRs, you can specifically target a significant part of the media landscape that generates leads for your business.

objective icon6Objective

David Griffin

Improve social media branding

35%

Target Date: Q3-2022

Visibility: All Employees

key-icon6Key Results

Generate at least 50,000 sessions (total visits)/week

Q3-2022 img-benny-powell-assignee2 increase kpi12 # of Sessions
0 50K 18.11K

36%

Generate at least 35000 New visitors/week

Q3-2022 increase kpi13 New Visitors
0 35K 20.91K

60%

Reduce bounce rates from 40% to 20%

Q3-2022 img-adams-assignee3 control kpi1 Bounce Rate
40% 20% 34%

30%

Achieve an average session duration of at least 1 minute.

Q3-2022 img-adams-assignee3 decrease kpi3 Session Duration
0 Min(s) 2 Min(s) 1 Min(s)

7%

Improve Ad quality score (Google Ads) from 3 to 8

Q3-2022 img-adams-assignee3 increase kpi14 Quality Score
3 8 5

40%

#7: Produce and Rollout Amazing Content

Content marketing technology has become a differentiator in the success or failure of communicating the technology in the B2B space. We stand at the cusp of a shift in marketing trends. Sharing with creativity is perhaps the only thing that may catch the consumer’s attention in the glut of information swirling all around. Content marketing is essential for boosting traffic and engagement for your business. By setting OKRs specific to content marketing, you can build a solid audience base that draws in potential clients for your business.

objective icon7Objective

David Griffin

Produce and Rollout Amazing Content

38%

Target Date: Q3-2022

Visibility: All Employees

key-icon7Key Results

Publish 10 new blogs in HR and Trending Topics

Q3-2022 img-benny-powell-assignee3 task-tracked Task Tracked
0% 100% 35%

35%

Publish 8 new blogs focused on long-tail keywords

Q3-2022 img-roger-smith-assignee3 task-tracked Task Tracked
0% 100% 53%

53%

Facilitate and Publish 15 Customer Case Studies from North America Region

Q3-2022 milestone tracked1 Case Studies
0 15 4

4055

27%

Key results are measurable metrics and help keep a tab on task completion. Profit.co provides a convenient feature of assigning tasks to boards as a cadence to task management. As we progress on the different task boards, the Key Results progress automatically, as seen below.

produce_and_rollout_amazing_content

#8: Strengthen Branding on Youtube.

Streaming platforms like YouTube are used by people worldwide, and we can use them to reach everyone. It has more than 2 billion monthly active users, making it the second-most popular social platform behind Google. Utilizing it to expand your business is an effective marketing strategy. The mission here is to build your channel’s subscriber base and enhance audience retention. You can achieve that by posting consistently and creating an engagement between the audience and your brand.

objective icon9Objective

David Griffin

Strengthen Branding on Youtube.

27%

Target Date: Q3-2022

Visibility: All Employees

key-icon9Key Results

Grow # of Subscribers to our YouTube channel from 15,558 to 35000.

Q3-2022 increase kpi11 # of Subscribers
15.56K 35K 24.24

45%

Improve impression card click-through rates from 40% to 60%.

Q3-2022 img-roger-smith-assignee5 increase kpi11 Card Click-through Rate
40% 60% 40%

50%

Maintain Audience Retention Rate between 50% to 60%

Q3-2022 img-adams-assignee4 control kpi1 Audience Retention Rate
45% 65% 53%

7%

Achieve Views-to-Engagement Rate of 6%

Q3-2022 img-roger-smith-assignee5 control kpi1 Views-to-Engagement Rate
3% 9% 6%

7%

#9: Optimize & Enhance website performance.

In business, time is money and in an increasingly digital world speed is everything. Even the most intricate and aesthetically pleasing website won’t matter if it takes a long time to load. A multitude of problems, such as being unfriendly to users, user incompatibilities, and others, plague poorly optimized websites. The overall effect is that numerous opportunities are lost due to a few seconds’ difference. Thus, the effectiveness of your website performance is important.

objective icon9Objective

David Griffin

Optimize & Enhance website performance.

19%

Target Date: Q3-2022

Visibility: All Employees

key-icon9Key Results

Optimize page loading time from 6 sec to 2 sec

Q3-2022 decrease kpi3 Page Loading Time
6 sec(s) 2 sec(s) 4 sec(s)

50%

Achieve Ahrefs health score above 90

Q3-2022 img-roger-smith-assignee5 control kpi1 Ahrefs Health Score
45 135 74

0%

Achieve a mobile performance score above 70.

Q3-2022 img-adams-assignee4 control kpi1 Mobile Performance Score
35 105 75

7%

#10: Drive Engagement by Enhancing Customer Experience.

Enhancing customer experience is a primary differentiator for any brand. The most important thing to keep in mind is that you need consumers who are interested in what you have to offer. You will succeed in your objectives when that is effectively inflamed and maintained. Your company’s growth will be positively impacted by establishing a significant relationship between your brand and your customers.

objective icon10Objective

David Griffin

Drive Engagement by Enhancing Customer Experience

16%

Target Date: Q3-2022

Visibility: All Employees

key-icon10Key Results

Collaborate with Product Influencers and host at least 5 podcasts every month

Q3-2022 img-bertram-assignee4 control kpi1 # of Podcasts
2 8 0%

0%

Increase # of E-book downloads/week from 50 to 250.

Q3-2022 img-benny-powell-assignee4 increase kpi20 E-book Downloads
50 250 133

42%

Host at least 2 product webinars per month

Q3-2022 img-jack-assignee4 control kpi1 Webinars
1 3 2

7%

Conclusion

The OKR approach is straightforward when appropriately implemented, OKRs can assist your marketing team in achieving objectives like high output management, team alignment, and improved communication in all of your corporate goals. With well-defined marketing OKRs, you can set high standards in all aspects of Marketing. OKRs help achieve product leadership by creating and strengthening the brand, generating leads for sales, and delivering a great customer experience at an excellent value. OKRs strategy of using data insights and analytics in building marketing capability using both digital marketing and traditional marketing helps set the marketing department on the path to measurable success.

 

 

Related Articles