Marketing Manager wants to improve leads generated online. He can measure the progress towards his objective by completing the following potential indicators:
1. No. of signups
Increasing the no. of signups in your website by 50% will help you generate more leads.
2. Lead to deal conversion ratio
It helps you understand that you are targeting the right audience. If you are achieving at least 10% of lead to conversion ratio would imply you are generating qualified leads.
3. No. of followers in social media
If your social media followers are 10,000 and increasing it by 50,000 will positively impact brand presence, website traffic, therefore, increased no. of leads.