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Marketing is creating, sharing, delivering, and exchanging offerings that benefit customers, clients, partners, and society. Every business needs marketing to...
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Personalization is a critical component of sales in modern commerce. Customers want a product and experience tailored to meet their...
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Twitter is unique. Though they only have 330 million monthly active users, much smaller than other platforms, these users are...
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Positioning is the art of making your product stand out in the mind of your target buyer. According to Kotler,...
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OKRs are the most prominent performance management tool that helps companies build their territory exceedingly to achieve and manage their...
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