Sales KPIs

Sales is one of the most important functions of any organization in industries across the board– from tech to retail, nearly every business needs to be able to measure and improve their sales progress. In order to properly track sales within an organization, you can use Sales KPIs.

What are Sales KPIs?

Sales KPIs are the key metrics that make it possible for a business to keep their finger on the pulse of their organization. Sales KPIs will change depending on the industry a business is in, and depending on how large the business is. Some examples of Sales KPIs include sales conversion rate, cycle duration, potential revenue, customer acquisition, and so many more.

Sales KPIs for your business

Not all of the Sales KPIs listed above will be relevant for your business. That’s why we’ve put together a catalogue of the most important Sales KPIs below so that you can select the KPIs that work best for your Sales department.

Gross Margin Ratio

Category: Sales KPIs

Gross Margin Ratio

Also a profitability ratio, the gross margin ratio compares a business’ gross margin to its net sales, measuring if a company sells its merchandise or...

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Unit sales to average market unit sales

Category: Sales KPIs

Unit sales to average market unit sales

The Unit Sales to Average Market Unit Sales metric is used by businesses to determine and track the total sales share of the industry –...

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Trial Accounts

Category: Sales KPIs

Trial Accounts

Trial Accounts refer to those customers that are interested and committed to your product. Of course, being interested and committed does not actually mean customers...

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time_to_break_even

Category: Sales KPIs

Time to break even

Each new product made by a company will come with its own costs – costs which will leave a hole in your budget until it...

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successful-to-unsuccessful-tenders

Category: Sales KPIs

Successful to unsuccessful tenders

As an entrepreneur that is passionate about making your business reach the highest peaks, the term ‘tender’ might already sound very familiar to you. This...

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Store Conversion Rate

Category: Sales KPIs

Store Conversion Rate

What does the store conversion rate stand for? As you should know by now, the store conversion rate is a widely utilized KPI, which effectively...

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diversity-rate

Category: Sales KPIs

Selling Opportunity

Online presence is of paramount importance nowadays. It’s as simple as this, if your company doesn’t have a put-together website which successfully attracts a target...

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selling-cost-to-sales-ratio

Category: Sales KPIs

Selling Costs to Sales Ratio

When calculating the selling costs to sales ratio, this is the job for the sales manager actually. Getting the calculation right will show you exactly...

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sell-through-rate

Category: Sales KPIs

Sell-Through Rate

Owning a business can be a lot of work because you have to do a lot of things to ensure the well-being of the company...

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First Year Voluntary Termination Rate

Category: Sales KPIs

Sales-to-Date

When you own a business, you want it to perform greatly, and obtain success. You need to put in a lot of work to do...

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Asset Turnover Ratio

Category: Sales KPIs

Sales Value Productivity

This metric helps you learn more about the productivity of your sales team – this is done by, obviously, analyzing the total average value of...

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sales_turnover

Category: Sales KPIs

Sales Turnover Ratio

To start with, sales turnover accounts for the total revenue a business generates during a given timeframe. Essentially, this ratio is genuinely useful for all...

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Total Visits

Category: Sales KPIs

Sales Target

Have you ever thought whether there’s a way to measure and compare present sales to a target or past performance? If you did but had...

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Cycle Time to Process Payroll

Category: Sales KPIs

Sales Revenue Per Hour

The sales revenue per hour is a critical financial or production metric. It is widely used by all types of businesses, allowing them to determine...

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sales_quota

Category: Sales KPIs

Sales Quota Attainment

Every business launches new products on the market with a particular goal in mind: to reach a certain target that will bring them profit. However,...

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Category: Sales KPIs

Sales Per Rep

As a company owner, there’s no way you wouldn’t want to generate revenue. After all, it brings your business a lot of success. Taking this...

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Category: Sales KPIs

Sales Orders Filled Per Unit Time

When you are in the business of selling services, you need to do it by having a clear view on what your customers want and...

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Category: Sales KPIs

Sales order filled per FTE (Full Time Equivalent)

Sales managers, field sales managers, in particular, might often feel clueless. That’s because they aren’t physically present in a given field, which makes it a...

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Category: Sales KPIs

Sales Opportunities

Sales opportunity helps you organize prospects based on the opportunity value and the probability of the sale’s closing. Although it may sound basic, you need...

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First Year Voluntary Termination Rate

Category: Sales KPIs

Sales growth metrics and KPIs

When you own a business, you’d do anything to make it successful. You probably think whether your sales team is able to increase the revenue,...

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Asset Turnover Ratio

Category: Sales KPIs

Sales Growth by Market Segment

Keeping track of a specific market segment is one of the most important things when it comes to marketing and sales. This is because tracking...

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Web Traffic Concentration

Category: Sales KPIs

Sales Force Effectiveness

The sales department is probably one of the most departments within your business – after all, without it, you wouldn’t be able to sell products/...

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Total Visits

Category: Sales KPIs

Sales Cycle Duration

The Sales Cycle Duration is a metric that, judging by its name, measures the total time between the initiation of a sale up until the...

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sales_conversion_rate

Category: Sales KPIs

Sales Conversion Rate

How able is your team to turn leads into new customers? If you are a business owner and don’t know that, you will be able...

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Successful to unsuccessful tenders

Category: Sales KPIs

Sales Closing Ratio

Did you know that there’s a ratio that could estimate the number of prospects engaged by your sales team in comparison to the number of...

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Category: Sales KPIs

Sales by Region

Sales are important when owning a business, which is why you should keep an eye on them and notice how well they perform. They perform...

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Category: Sales KPIs

Sales by Department

Another metric that we find to be of utmost importance is the one that calculates the sales by department. More specifically, this aims at measuring...

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Category: Sales KPIs

Sales by Contact Method

Making a successful sale – this is what lies at the core of a successful business, whether it operates in the industry of retail or...

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Category: Sales KPIs

Sales Bookings

When referring to Sales Bookings, we mean the bookings’ value over a certain time period. On the other hand, a booking means a committed, signed...

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First Year Voluntary Termination Rate

Category: Sales KPIs

Revenue to Average Market Sales Revenue Ratio

The Revenue to Average Market Sales Revenue Ratio is used by businesses to compare themselves with the average revenue of the market they currently activate...

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Asset Turnover Ratio

Category: Sales KPIs

Revenue Per Successful Call

KPIs are widely used in an attempt to measure a company’s success. The revenue per successful call is utilized for the same purpose: to assess...

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Web Traffic Concentration

Category: Sales KPIs

Revenue Gained from Top Customers

Customers are the core of every business and every entrepreneur should know that. If you’re an entrepreneur eager to help your business grow on every...

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Total Visits

Category: Sales KPIs

Repurchases of Services Following Project Completion

After the completion of a project, there are two general tendencies. One of them is to continue the patronage with your firm by embracing a...

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Cycle Time to Process Payroll

Category: Sales KPIs

Repeat Purchase Volume

This sales metric helps you determine the number of sales that are resulted from repeat purchases – basically, the number of times the same customer...

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Category: Sales KPIs

Purchase Frequency

The Purchase Frequency metric helps the sales manager see the number of times the same user makes a purchase within a certain period – in...

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Category: Sales KPIs

Promotions Conducted

The Promotions Conducted metric offers you just the insight that it’s referring to – the number of promotions that your business has conducted within a...

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Category: Sales KPIs

Product-Line Profitability

As an entrepreneur passionate about selling their services in the best way possible and achieving success for your business, you want to have a clear...

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Category: Sales KPIs

Product Performance

In order to keep a business successful, you need to make sure if the products are selling well or not. Therefore, you need a way...

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Category: Sales KPIs

Potential Revenue in the Sales Pipeline

If you know about how weather predictions work, then you must have an idea about the potential revenue in the sales pipeline. But to better...

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First Year Voluntary Termination Rate

Category: Sales KPIs

Potential New Clients Contacted

This metric is tightly connected with the one referring to customer acquisition. You probably already know that, when trying to gain more customers that would...

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Asset Turnover Ratio

Category: Sales KPIs

Percentage of Markdown Goods

Running a business is far from being as easy as it may seem, at first glance. This actually implies analyzing the performance level, in hindsight...

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revenue_from_new_products

Category: Sales KPIs

Percent of Revenue from New Products

Every company nowadays is adding new products to its arsenal to increase its revenue. However, seeing a chart of the sales after adding the new...

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Total Visits

Category: Sales KPIs

Percent Closing Ratio

When asked what their closing ratio is, not many companies really know what to say – or if they do, they say it’s “x percent...

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Cycle Time to Process Payroll

Category: Sales KPIs

Orders Cancelled by Reason

If you’re an entrepreneur that is passionate about selling your services efficiently – while also having a clear picture about what your customers want and...

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Successful to unsuccessful tenders

Category: Sales KPIs

Order Frequency

As an entrepreneur who is passionate about the services that you are selling, in an efficient way, you will need to have a clear picture...

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Category: Sales KPIs

Missed Sales Opportunities

So, you have identified your potential customers – well, now it’s time to contact and turn them into paying customers. If you don’t do this,...

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Category: Sales KPIs

Leads Generated by Agents

When you can’t generate enough leads for your company, you may turn around and ask for help from outside your company. So, what better way...

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Category: Sales KPIs

First Appointment to Sales Ratio

Another metric that has been proven to be quite valuable for both staff managers and employees is the first appointment to sales ratio. What is...

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Category: Sales KPIs

Customer Acquisition

As soon as you start your own business, either it’s selling a product or a service, you and the rest of the team that’s handling...

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First Year Voluntary Termination Rate

Category: Sales KPIs

Coupon Conversion

Coupons are a customer’s dream since they allow them to buy a certain product at a lower price. In the eyes of a small business,...

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Asset Turnover Ratio

Category: Sales KPIs

Conversation to Appointment Rate

After prospecting for potential customers for the products/services of your business, your sales team will most likely have a conversation with those customers – either...

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Web Traffic Concentration

Category: Sales KPIs

Channel Margin

The Channel Margin is a pretty easy to understand metric – basically, it’s the difference between the price a manufacturer has on its product and...

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cannibalization

Category: Sales KPIs

Cannibalization Rate in Sales and Marketing

If you own a business, you already know the impact certain products have on customers compared to others. At the same time, you know how...

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Cycle Time to Process Payroll

Category: Sales KPIs

Average Purchase Value

When talking about the Average Purchase Value, it is referred to the average sales value of each processed sales transaction. Basically, it shows you what’s...

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Average Profit Margin

Category: Sales KPIs

Average Profit Margin

As a business owner, it is utterly mandatory to turn to mathematics and formulas in order to track your financial operations. Categorically, there’s no way...

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Category: Sales KPIs

Unique Visitors

When you analyze a website, in terms of traffic, you have to pay attention especially to two things, namely, the visits and the unique visitors...

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Category: Sales KPIs

Gross Margin Return on Investment (GMROI)

Did you know that you can turn inventory into cash that is above the price of the inventory? If not, you should know it’s possible....

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Category: Sales KPIs

Adjusted Trial Rate

For example, let’s say that you plan on selling a product or a service that you haven’t launched yet in the market. In order to...

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Category: Sales KPIs

Average Time on Page

The “average time on page” is an online marketing metric that helps the owner of a certain website track the amount of time the users...

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First Year Voluntary Termination Rate

Category: Sales KPIs

Activated New Business Value

This metric is used in order to calculate the value of new business contracts, over a specified period of time. It’s as simple as this,...

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