Gross margin ratio

| Category: Sales.

Also a profitability ratio, the gross margin ratio compares a business’ gross margin to its net sales, measuring if a company sells its merchandise or inventory in a way that would bring it profit. Basically, the gross margin ratio – or gross profit ratio – makes the difference between the cost of merchandise and the… Read more

Unit sales to average market unit sales

| Category: Sales.

The Unit Sales to Average Market Unit Sales metric is used by businesses to determine and track the total sales share of the industry – the data provided by this metric can help you get your business in a dominant position in the market you currently activate in. However, in order to come up with… Read more

Trial Accounts

| Category: Sales.

Trial Accounts refer to those customers that are interested and committed to your product. Of course, being interested and committed does not actually mean customers buying your products or your services. However, a portion of these trial accounts will eventually lead to paying customers. Therefore, you have to keep track of and analyze these trial… Read more

Time to break even

| Category: Sales.

Each new product made by a company will come with its own costs – costs which will leave a hole in your budget until it starts bringing some profit. The more time it takes until those costs are covered, the worse it will be for your company. This is why the time to break even… Read more

Successful to unsuccessful tenders

| Category: Sales.

As an entrepreneur that is passionate about making your business reach the highest peaks, the term ‘tender’ might already sound very familiar to you. This term refers to the process when businesses make bids and offers on projects for other businesses. This is a major opportunity for new businesses to develop a good marketing strategy… Read more

Store conversion rate

| Category: Sales.

What does the store conversion rate stand for? As you should know by now, the store conversion rate is a widely utilized KPI, which effectively reviews the efficacy of your marketing approach. Essentially, it is quintessential to know what’s happening inside your store – which is where the store conversion rate comes in. This determines… Read more

Selling Opportunity

| Category: Sales.

Online presence is of paramount importance nowadays. It’s as simple as this, if your company doesn’t have a put-together website which successfully attracts a target audience, you might lose significant opportunities. This is why more and more companies are making notable investments in this realm – for good reasons. To that end, the more people… Read more

Selling costs to sales ratio

| Category: Sales.

When calculating the selling costs to sales ratio, this is the job for the sales manager actually. Getting the calculation right will show you exactly how much revenue your company receives after selling its products. The sales manager will calculate this ratio once a month in most cases. This ratio also shows if a company… Read more

Sell-through Rate

| Category: Sales.

Owning a business can be a lot of work because you have to do a lot of things to ensure the well-being of the company and generating sales. The supply-chain needs to be effective in order to have everything working accordingly. But how do you measure it? There is a metric that allows you to… Read more

Sales-to-Date

| Category: Sales.

When you own a business, you want it to perform greatly, and obtain success. You need to put in a lot of work to do that, and the sales will go according to the plan. But in order to know that for sure, you need to see the number of sales, so you know if… Read more