Category: Sales KPIs.

When you own a business, you want it to perform greatly, and obtain success. You need to put in a lot of work to do that, and the sales will go according to the plan. But in order to know that for sure, you need to see the number of sales, so you know if you hit the target or you need to work harder.
The sales-to-date metric allows you to do that, and you will be able to know whether you need to generate more sales to hit the desired target or not. Here is a brief overview of the metric.

What is the Sales-to-Date Metric?

Sales-to-Date is a way for you, as a business owner, to track and evaluate the total sales for the past year and compare the results to previous time periods. In other words, it allows you to see how many sales you had for the last year.

It can be used to refer to a fiscal or calendar year. This is something you need to know about, because not every company follows a fiscal year from January 1.

So, if a firm uses this metric when referring to the calendar year, it is basically the time between the first day of the year and the specified date. If the metric is used referring to a fiscal year, it’s the time between a firm’s fiscal year and the specified date.

Let’s give you an example. You own a company which has the fiscal year’s start on January 31 and let’s say it’s May 30. So, the calendar sales-to-date would be the period from January 1 to May 30. At the same time, the fiscal sales-to-date will be from January 31 to May 30.

The formula is used by the CEO, CFO and sales manager.

What is the Formula?

Basically, it is only the total number of sales from the start of the year. So, all you have to do is look for how many sales your company had for the past year, and you will be able to know.

Why is it Important?

The formula is important because it lets you track the number of sales your business generated for the past year. By doing that, you can find out whether your company has generated the desired amount of sales.
If it hasn’t, then you know you have to do something in order to increase the sales and generate profit. Therefore, the metric can come in handy when you’re the owner of a business, as it can show you its ability and potential when it comes to sales.

Final Thoughts

Sales are one of the most important parts of a business because it’s what generates profit. The sales-to-date metric has the ability to show you the number of sales your company had for the past year. So, you will be able to know whether to do something to gain more sales or not.

Hopefully, you are now more aware of the sales-to-date metric and how it can be helpful to your company.

## Related Articles

• ### Gross Margin Ratio

Also a profitability ratio, the gross margin ratio compares a business’ gross margin to its net sales, measuring if a... Read more

• ### Unit sales to average market unit sales

The Unit Sales to Average Market Unit Sales metric is used by businesses to determine and track the total sales... Read more

• ### Trial Accounts

Trial Accounts refer to those customers that are interested and committed to your product. Of course, being interested and committed... Read more

• ### Time to break even

Each new product made by a company will come with its own costs – costs which will leave a hole... Read more