MID-MARKET

Strategy Execution Built for Teams That Scale

Profit.co brings strategy, projects and performance into one place. Plans turn into measurable results, every quarter.

Rated 4.7 out of 5 on G2, Capterra and Gartner

Rated 4.7/5 by 500+ Leaders

Trusted by 1,500+ Organizations worldwide

Trusted by 1,500+ organizations worldwide
G2 Fall 2026 awards: Leader Enterprise, Leader, Regional Leader Middle East & Africa, High Performer Enterprise, Easiest Admin Enterprise, Momentum Leader

Who it’s for

Built for Growing Midsize Organizations

Profit.co is designed for organizations with 200-1,000 employees scaling operations, managing departments, expanding teams, and aligning evolving strategic goals.

customers

1,200+

customers

employee sweet spot

200 – 1,000

employee sweet spot

integrations with tools you already use

100+

integrations with tools you already use

years in business

6+

years in business

The problem

Why Midsize Strategy Execution Breaks Down

Growing organizations face a specific challenge, the tools and habits that worked at 50 people break down at 500. Here’s where it goes wrong.

  • Growing Complexity Without Visibility

    As teams expand, leadership loses sight of what’s happening across departments. Strategy stays at the top and never reaches daily work.

  • Siloed Teams & Misalignment

    Departments set their own priorities without connection to company goals, leading to duplicated efforts and missed opportunities.

  • Manual Tracking & Reporting

    Hours spent gathering updates from spreadsheets and emails every week, by the time the report is ready, it’s already outdated.

  • Disconnected Performance Reviews

    Reviews feel arbitrary because they’re not linked to actual goal achievement or business impact. Employees don’t trust them.

The platform

How Profit.co Powers Midsize Strategy Execution

One platform for OKRs, performance management, task tracking, and employee engagement, built for organizations that have outgrown spreadsheets but don’t need enterprise complexity.

  • Performance Management Connected to Strategy

    Performance Management Connected to Strategy

    Customizable reviews, SMART goals, and 360° feedback, all linked directly to OKR achievement.

  • Real-Time Visibility for Faster Decisions

    Real-Time Visibility for Faster Decisions

    Company dashboards, department heatmaps, and KPI summary boards give leaders a live view of execution health.

  • Clear Goal Alignment Across the Organization

    Clear Goal Alignment Across the Organization

    Cascade OKRs from company to department to team to individual, with 400+ pre-defined KPIs or custom metrics.

  • AI-Powered Intelligence

    AI-Powered Intelligence

    Profit.co’s AI assistant, Athena, generates OKRs and automatically summarizes progress and performance reviews, reducing manual effort at every stage.

Easy setup & adoption

Up and Running Faster Than You Think

  1. Set Up & Connect

    Onboard your team, map your org structure, and connect the tools you already use, Slack, Jira, Salesforce, BambooHR, and 100+ more.

  2. Align & Cascade

    Set company OKRs and cascade them from leadership down to every department, team, and individual.

  3. Track & Execute

    Monitor progress with live dashboards and automated check-ins, so nothing falls through the cracks between strategy and execution.

Integrations ecosystem

Connects to the tools
your teams already use

100+ native integrations that keep your data in sync – so teams check in, update progress, and stay aligned without switching apps.

Browse all 100+ integrations →

Customer stories

The results speak for themselves

Rated 4.7 out of 5 on G2, Capterra and Gartner

Rated 4.7/5 by 500+ Leaders

After implementing Profit.co, our employee participation in goal setting jumped from 60% to 80%, and review cycles became much faster.

Suganya R.

One of the significant benefits we found was reduced time spent on reviews — 75% reduction of time spent in reviews for executives.

Gerardo Haro

Profit.co gave our teams a shared language for strategy — priorities stay visible, and execution finally matches the plan.

Hasna Beeran

We accomplished nearly 90% of our high-level objectives that we set out at the beginning of the year.

Dr. Thomas Troeger

With Profit.co, strategy reviews stopped being slide decks — we see live progress and act on risks in the same week.

Rakshit Choudhary

OKRs in Profit.co helped us connect product delivery to company outcomes — everyone knows what winning looks like.

Prakash Nair

After implementing Profit.co, our employee participation in goal setting jumped from 60% to 80%, and review cycles became much faster.

Suganya R.

One of the significant benefits we found was reduced time spent on reviews — 75% reduction of time spent in reviews for executives.

Gerardo Haro

Profit.co gave our teams a shared language for strategy — priorities stay visible, and execution finally matches the plan.

Hasna Beeran

We accomplished nearly 90% of our high-level objectives that we set out at the beginning of the year.

Dr. Thomas Troeger

With Profit.co, strategy reviews stopped being slide decks — we see live progress and act on risks in the same week.

Rakshit Choudhary

OKRs in Profit.co helped us connect product delivery to company outcomes — everyone knows what winning looks like.

Prakash Nair

We finally have one place where goals, projects, and performance stay aligned — no more chasing updates across tools.

Henry Braithwaite

Profit.co made cross-team priorities transparent — we ship what matters and drop the noise with confidence.

Rahul Daswani

Just in the last year, tracking work in Profit.co made it easy to prove ROI and scale OKRs across the company.

Juan Felipe Arjona

Weekly check-ins in Profit.co keep every squad honest about progress — blockers surface early, not at quarter end.

Ankita Roy

Leaders now have clear, real-time visibility into progress — strategy stopped living in disconnected spreadsheets.

Jose Duvan V.

Profit.co helped us turn annual plans into weekly execution — teams know the score and move with clarity.

Kari Montes

We finally have one place where goals, projects, and performance stay aligned — no more chasing updates across tools.

Henry Braithwaite

Profit.co made cross-team priorities transparent — we ship what matters and drop the noise with confidence.

Rahul Daswani

Just in the last year, tracking work in Profit.co made it easy to prove ROI and scale OKRs across the company.

Juan Felipe Arjona

Weekly check-ins in Profit.co keep every squad honest about progress — blockers surface early, not at quarter end.

Ankita Roy

Leaders now have clear, real-time visibility into progress — strategy stopped living in disconnected spreadsheets.

Jose Duvan V.

Profit.co helped us turn annual plans into weekly execution — teams know the score and move with clarity.

Kari Montes

Enterprise Grade Security

Keep your company’s data secure and compliant with industry-leading security standards and certifications.

  • SOC 2 certified

    SOC 2 TYPE II

  • ISO 27001 certified

    ISO 27001

  • GDPR compliant

    GDPR

  • HIPAA compliant

    HIPAA

FAQ

Frequently asked questions

Still have questions? Ask Questions →

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