Introduction
At the RUNX1 Research Program in Los Angeles, Catherine Pelton, the Communications Manager, plays a key role in the fight against blood cancer, especially for those with RUNX1 Familial Platelet Disorder (RUNX1-FPD). Her skills in social media, marketing, and public relations are vital to the program’s success. In a recent chat with Profit.co, Catherine shared how she manages communication challenges in the nonprofit world and uses strategic tools to boost the program’s impact. This case study highlights how RUNX1 is using modern tools to support people living with RUNX1-FPD and advance its mission.About RUNX1 Research Program
The RUNX1 Research Program is the only foundation in the world focused on helping people with RUNX1-FPD, a rare disorder that affects blood platelets and increases the risk of blood cancer. The foundation funds research to prevent blood cancer and runs programs to educate patients and families while connecting them with researchers and doctors.Challenges Faced by RUNX1 Research Program
- Spreadsheets made it hard to see overall progress and measure success.
- Tracking updates in real time was challenging with spreadsheets.
- Teams struggled to stay aligned on both strategic and task-based goals.
- The organization couldn’t get a clear, big-picture view of progress.

Why Profit.co?
- Support for Both Qualitative and Quantitative Goals: Allowing the team to measure success more effectively.
- OKR and Performance Management Integration: Not only could the team track OKRs, but they also gained the ability to measure individual and team performance, ensuring alignment with the broader goals of the organization.
- Presentation Tools: Features to create reports for their founders, showing how individual progress connects to overall objectives.
Key Outcomes from Using Profit.co at RUNX1 Research Program
- Tracking key milestones, like clinical trials, is now much easier
- Profit.co keeps the team aligned with their overall mission and makes updating progress simple.
- With everyone on the same page, it’s easier to focus and achieve shared goals.
- The platform helps the team stay organized by updating tasks and tracking progress every day.
- Profit.co has made teamwork smoother by allowing task assignment and tracking in one place.
- Productivity has increased by 40%, with clearer roles, responsibilities, and priorities.
Experience success like RUNX1
How do you see OKRs (Objectives and Key Results) being relevant for nonprofit organizations like RUNX1?
Catherine Pelton replied, “ Well, we’ve always used OKRs at RUNX1. The three of us had previous experience with them from past jobs where we were involved in writing strategic plans with specific objectives. Initially, we organized our OKRs using spreadsheet trackers and Word documents. However, this approach made it challenging to track progress and see how everything rolled up into the overall OKRs at the end of the year.”