SMALL BUSINESS

Align Your Whole Team Around What Matters

Profit.co brings strategy, projects and performance into one place. Plans turn into measurable results, every quarter.

Rated 4.7 out of 5 on G2, Capterra and Gartner

Rated 4.7/5 by 500+ Leaders

Trusted by 1,500+ Organizations worldwide

Trusted by 1,500+ organizations worldwide
G2 Fall 2026 awards: Leader Enterprise, Leader, Regional Leader Middle East & Africa, High Performer Enterprise, Easiest Admin Enterprise, Momentum Leader

Who it’s for

Built for Startups & Small Teams

Profit.co is designed for teams under 200 employees, helping startups and growing businesses structure goals without adding complexity.

employees sweet spot

Under 200

employees sweet spot

businesses on the platform

1,200+

businesses on the platform

Up and running

1 – 2 weeks

Up and running

years in business

6+

years in business

The problem

Why Small Business Goal-Setting Breaks Down

Small teams move fast, but without structure, priorities get lost, and alignment breaks down. Here’s where it goes wrong.

  • Goals Live in Spreadsheets & Docs

    Company objectives are scattered across tools, making it hard to track progress or know what’s actually on track.

  • Team Misalignment

    Everyone is busy, but not always working on what matters most. Priorities shift without clear communication.

  • No Visibility Into Progress

    Founders and team leads lack real-time insight into what’s getting done and where roadblocks exist.

  • Manual Status Updates

    Weekly standups become time-consuming exercises in gathering updates rather than actually driving execution.

The platform

How Profit.co Helps Small Teams Execute with Clarity

One simple platform for goal-setting, progress tracking, task management, and team alignment, built for small teams that need structure without complexity.

  • Simple OKR Management

    Simple OKR Management

    Set company, team, and individual OKRs with an intuitive interface, ideal for teams new to goal-setting. Choose from 400+ pre-defined KPIs or create your own.

  • Real-Time Progress Visibility

    Real-Time Progress Visibility

    Clear dashboards show exactly what’s on track, at risk, or completed, giving founders and team leads instant insight without chasing updates.

  • Task Management Connected to Goals

    Task Management Connected to Goals

    Manage daily work in boards and workspaces while linking every task directly to a strategic goal, so execution always ties back to what matters.

  • AI-Powered Intelligence

    AI-Powered Intelligence

    Profit.co’s AI assistant, Athena, generates OKRs and automatically summarizes progress and performance reviews, reducing manual effort at every stage.

Easy setup & adoption

Get Your Team Aligned in Three Simple Steps

  1. Set Up in Minutes

    Create your account, pick from ready-to-use templates, and set your company goals, no training or IT support needed.

  2. Align Your Team

    Connect every team member’s goals to company priorities so everyone knows what to work on and why it matters.

  3. Track & Execute

    Monitor progress with live dashboards and automated check-ins, spend less time in status meetings, and more time executing.

Integrations ecosystem

Connects to the tools
your teams already use

100+ native integrations that keep your data in sync – so teams check in, update progress, and stay aligned without switching apps.

Browse all 100+ integrations →

Customer stories

The results speak for themselves

Rated 4.7 out of 5 on G2, Capterra and Gartner

Rated 4.7/5 by 500+ Leaders

After implementing Profit.co, our employee participation in goal setting jumped from 60% to 80%, and review cycles became much faster.

Suganya R.

One of the significant benefits we found was reduced time spent on reviews — 75% reduction of time spent in reviews for executives.

Gerardo Haro

Profit.co gave our teams a shared language for strategy — priorities stay visible, and execution finally matches the plan.

Hasna Beeran

We accomplished nearly 90% of our high-level objectives that we set out at the beginning of the year.

Dr. Thomas Troeger

With Profit.co, strategy reviews stopped being slide decks — we see live progress and act on risks in the same week.

Rakshit Choudhary

OKRs in Profit.co helped us connect product delivery to company outcomes — everyone knows what winning looks like.

Prakash Nair

After implementing Profit.co, our employee participation in goal setting jumped from 60% to 80%, and review cycles became much faster.

Suganya R.

One of the significant benefits we found was reduced time spent on reviews — 75% reduction of time spent in reviews for executives.

Gerardo Haro

Profit.co gave our teams a shared language for strategy — priorities stay visible, and execution finally matches the plan.

Hasna Beeran

We accomplished nearly 90% of our high-level objectives that we set out at the beginning of the year.

Dr. Thomas Troeger

With Profit.co, strategy reviews stopped being slide decks — we see live progress and act on risks in the same week.

Rakshit Choudhary

OKRs in Profit.co helped us connect product delivery to company outcomes — everyone knows what winning looks like.

Prakash Nair

We finally have one place where goals, projects, and performance stay aligned — no more chasing updates across tools.

Henry Braithwaite

Profit.co made cross-team priorities transparent — we ship what matters and drop the noise with confidence.

Rahul Daswani

Just in the last year, tracking work in Profit.co made it easy to prove ROI and scale OKRs across the company.

Juan Felipe Arjona

Weekly check-ins in Profit.co keep every squad honest about progress — blockers surface early, not at quarter end.

Ankita Roy

Leaders now have clear, real-time visibility into progress — strategy stopped living in disconnected spreadsheets.

Jose Duvan V.

Profit.co helped us turn annual plans into weekly execution — teams know the score and move with clarity.

Kari Montes

We finally have one place where goals, projects, and performance stay aligned — no more chasing updates across tools.

Henry Braithwaite

Profit.co made cross-team priorities transparent — we ship what matters and drop the noise with confidence.

Rahul Daswani

Just in the last year, tracking work in Profit.co made it easy to prove ROI and scale OKRs across the company.

Juan Felipe Arjona

Weekly check-ins in Profit.co keep every squad honest about progress — blockers surface early, not at quarter end.

Ankita Roy

Leaders now have clear, real-time visibility into progress — strategy stopped living in disconnected spreadsheets.

Jose Duvan V.

Profit.co helped us turn annual plans into weekly execution — teams know the score and move with clarity.

Kari Montes

Enterprise Grade Security

Keep your company’s data secure and compliant with industry-leading security standards and certifications.

  • SOC 2 certified

    SOC 2 TYPE II

  • ISO 27001 certified

    ISO 27001

  • GDPR compliant

    GDPR

  • HIPAA compliant

    HIPAA

FAQ

Frequently asked questions

Still have questions? Ask Questions →

Ready to run better OKRs every quarter?

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