Profit.co for HR Teams

Reviews Built on Real Work, Not Memory

Profit.co pulls every goal, check-in, and piece of feedback into the review automatically.

Trusted by 1,500+ organizations across 9 industries

Trusted by 1,500+ Organizations worldwide

Trusted by 2,000+ companies worldwide
  • G2 Leader badge for OKR software, Enterprise segment, Summer 2026

Problems we solve

Why Performance Reviews Are Harder Than They Should Be

Most review processes waste time, lose trust, and stay disconnected from strategy.

Managers judge the last month, not the full year

Employees don’t trust ratings they can’t see the basis for

Performance and strategy stay completely disconnected

Every review cycle costs HR weeks of coordination

Core capabilities

Performance Tools Built for Fair, Efficient HR Cycles

Every review starts from real goal data

OKR-Linked Reviews

Every review starts from real goal data

OKR progress and check-in history auto-populate every review. Managers see the full year before writing a word.

All rater input in one dashboard

360° Feedback

All rater input in one dashboard

Multi-rater feedback from Self, Peer, Manager, and External Reviewer — consolidated in one Employee 360° view.

Align ratings before scores lock

Score Calibration

Align ratings before scores lock

Sessions surface rating distributions, flag outliers, and let HR compare scores before decisions lock.

Draft every review in minutes

AI Review Drafting

Draft every review in minutes

AI generates self-assessments and manager evaluations from OKR data. No blank forms. No wasted hours.

Complete feature set

Everything HR Teams Need – One Platform

Reviews, feedback, development, and goal-linked evaluations across your entire organization.

Performance Reviews

Linked to real goals

360° Feedback

All raters, one view

9-Box Talent Matrix

Spot performers and gaps

Calibration

Remove bias before lock

Developmental Plans

Goal-linked growth plans

PIPs

Milestone-based improvement plans

1:1 Check-ins

Shared agendas, tracked actions

Incentive Workbench

Ratings linked to pay

Review Templates

Custom forms per cycle

Workflow Automation

Auto-launch and remind

Analytics & Reports

Trends for leadership review

Multiple Assessment Types

OKR, goal, or KPI-based

AI Agents

AI Agents That Draft Reviews From Real Goal Data

Each agent reads goal history and performance data, generating a first draft before the review form opens.

Self-Assessment Agent
Self-Assessment Agent

Self-assessments written from real goal and OKR data

Generates employee self-assessment drafts from OKR achievement, goal completion rates, and check-in history, so no one stares at a blank form.

Manager Assessment Agent
Manager Assessment Agent

Manager evaluations grounded in what the team delivered

Creates manager review drafts using direct report performance data, check-in history, and goal progress, ready to review and send, not write from scratch.

Goals Authoring Agent
Goals Authoring Agent

Well-structured goals in seconds, not planning sessions

Drafts measurable, OKR-aligned goals for individuals and teams from a short business objective description, complete with Key Results.

Performance Management Execution Suite

Connect Performance to the Work Behind Every Review

Connect your company strategy to every review

OKRs

Bring Live OKR Progress Into Every Performance Review

Enable it on the template and each person’s OKR results flow into their review. Ratings reflect what was actually achieved.

See the real work behind every rating

Tasks

Show Real Task Delivery Inside the Review Itself

Enable it on the template and task completion data flows into reviews too. Recognize consistent contribution, not just headline goals

AI does the prep before you open the form

Meetings

Open a 1:1 to Talk Through Any Review

Employees and managers can each schedule a one-on-one around the review. Performance becomes a conversation, not a one-way rating.

See Profit.co Performance Management in action

Book a 30-minute demo and see how Profit.co turns OKRs, goals, and feedback into reviews every employee can trust.

Start free trial

Customer stories

The results speak for themselves

View all customer stories →
“We accomplished nearly 90% of our high-level objectives that we set out at the beginning of the year. And these objectives are our direct lead indicators to the success of the business.”
Mark Hudoba, Executive VP at REHAU Building Solutions

Mark Hudoba

Executive VP · REHAU Building Solutions

“Just in the last year, we saved over $300,000. That made it easy to pitch to the owners to implement OKRs throughout the company.”
Deena Giordano Ullom, VP of People Operations at United Technical Support Services

Deena Giordano Ullom

VP of People Operations · United Technical Support Services

“For us, the key factor was achieving full alignment between OKRs, projects, and tasks, supported by automation and KPI-driven governance. Profit.co provided a centralized portfolio management system – a single source of truth for all projects.”
David Serra, Head of Transformation and CMO at CELO Industry

David Serra

Head of Transformation & CMO · CELO Industry

“After implementing Profit.co, our employee participation in goal setting jumped from 60% to 80%, and review cycles became 40% faster. Leaders now have clear, real-time visibility into progress.”
Suganya R., Senior HR at Toyota Connected India

Suganya R.

Senior HR · Toyota Connected India

“One of the significant benefits we found was reduced time spent on reviews – 75% reduction of time spent in reviews and 84% reduction in time spent in PPTs for Executives.”
Gerardo Haro, CI Manager at Intuitive Surgical

Gerardo Haro

CI Manager · Intuitive Surgical

“With Profit.co, we can assign tasks, track progress, and see how everything contributes to our overall goals and mission. Watching everything come together, from the bottom-up tasks to the overarching strategy, is incredible.”
Catherine Pelton, Communications Manager at RUNX1 Research Program

Catherine Pelton

Communications Manager · RUNX1 Research Program

Integrations ecosystem

Connects to the tools your teams already use

100+ native integrations with bi-directional sync. Progress in Jira automatically moves OKRs. Slack bots enable check-ins without leaving your workflow.

Browse all 100+ integrations →

Enterprise Grade Security

Keep your company’s data secure and compliant with industry-leading security standards and certifications.

SOC 2 TYPE II

ISO 27001

GDPR

HIPAA

FAQ

Have questions? We have answers

How does Profit.co connect reviews to OKR data?

Every employee’s OKRs, Key Results, and check-in history auto-populate into their review form when a cycle opens. Managers start from a full year of real outcomes, not from memory.

Yes. You can configure review templates with rating scales, open-text questions, and competency frameworks that vary by department, level, or cycle type.

Calibration sessions surface rating distributions and flag outliers before final scores lock. HR can compare scores across managers and submit calibrated ratings in one view.

Yes. Profit.co integrates with BambooHR, Workday, ADP, Keka HR, and 100+ other tools. Employee data syncs automatically — no manual updates from HR.

Most HR teams go live in 30 days with a dedicated customer success manager, pre-built templates, and OKR-linked onboarding.

Still have questions?

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Ready to transform execution?

Give Your HR Team a Review Process That Actually Works

See how Profit.co gives HR teams fair, data-driven, and automated performance cycles.

Profit.co OKR dashboard on desktop and mobile
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