Build vs Buy

20 articles
Build vs Buy
10 min read · November 2, 2026

Why Choose Between Building and Buying When You Can Do Both?

Let the platform carry the weight. Let your builders add the speed. Should you build or buy strategy software? Both.…

Bastin Gerald Bastin Gerald
Build vs Buy
9 min read · November 2, 2026

What If Your Vibe-Coded App Is the Best RFP You’ve Ever Written?

Your vibe-coded app is not a vendor’s competition. It is your specification. Can a prototype replace a requirements document? It…

Bastin Gerald Bastin Gerald
Build vs Buy
10 min read · November 2, 2026

So When Should You Vibe Code It?

The mistake is not building. It is letting an experiment become infrastructure without deciding that it should. When should you…

Bastin Gerald Bastin Gerald
Build vs Buy
10 min read · November 2, 2026

Who Is More Committed to Your Success: a Vendor Who Needs Your Renewal, or an Employee Who Needs Their Next Promotion?

One dependency is built to keep you. The other is built to let you go. Is vendor lock-in worse than…

Bastin Gerald Bastin Gerald
Build vs Buy
9 min read · November 2, 2026

If Vibe Coding Changed Only Two Rows of the Make-vs-Buy Analysis, Why Does It Feel Like It Changed Everything?

Vibe coding changed the first two rows of the analysis. The decision lives in the other seven. Did vibe coding…

Bastin Gerald Bastin Gerald
Build vs Buy
9 min read · November 2, 2026

Why Are Your Best Engineers Maintaining a Goal Tracker?

Your customers will never choose you because of your internal goal tracker. What is core versus context? Geoffrey Moore’s distinction…

Bastin Gerald Bastin Gerald
Build vs Buy
10 min read · November 2, 2026

Would Your Homegrown App Survive an Employee Contesting Their Bonus?

A dashboard only has to be useful. Evidence has to be defensible. Can an internal app defend a contested bonus…

Bastin Gerald Bastin Gerald
Build vs Buy
11 min read · November 2, 2026

Can a Team of Two Keep Up With GDPR, DPDP, PDPL and Your Next Audit?

Compliance is not one obligation. Across regions, it is dozens, and they keep moving. How many data protection laws apply…

Bastin Gerald Bastin Gerald
Build vs Buy
10 min read · November 2, 2026

Are You Ready to Fund Your Own Software Roadmap Forever?

A subscription buys a share in a roadmap far larger than one company could fund alone. What does a software…

Bastin Gerald Bastin Gerald
Athena

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