Learn how Profit can help your organization SCHEDULE DEMO
✕
As a business owner, there’s nothing quite as satisfying as repeat business from your customers Besides the sense of satisfaction, repeat customers are It's also...
Read more
Visitors are the ones driving traffic to your website and sustaining it. Basically, a website would be nothing without visitors, because it would serve no...
Read more
Have you ever wondered what those packets sent and received on the small icon of your start bar are? When you've got a stable internet...
Read more
“Total visits” refers to the total number of visits your website got during a certain period. It’s something very simple, but something important, because it...
Read more
To start with, the website traffic lead ratio provides specific information concerning the number of website visitors that actually converts to leads. This metric is,...
Read more
Today we will focus on another important metric – namely the sessions by device type metric. Expressly, this metric outlines the given percentage of users...
Read more
So, how loyal are your visitors, if you were to be honest? Do they return after visiting once, or is it just a “one-night stand”...
Read more
Marketing involves everything that a business does in order to attract customers and create a loyal relationship with them. The science is not precise –...
Read more
One of the main ingredients marketers need in order to create the recipe of success is a good response rate. This is, in fact, the...
Read more
Ever seen those pesky ads on the upper right corner of Facebook - the ones that you're always clicking by mistake? Well, referral traffic is...
Read more
When you’re a customer, you research, compare and evaluate before you decide to throw money. In other words, you don’t carelessly dive in without reassuring...
Read more
When talking about page views per session, we are not looking just at a metric that helps us manage our website. We are also looking...
Read more
Another metric that marketers find extremely useful is the online conversions metric. This determines the efficacy of your marketing strategy when it comes to converting...
Read moreIn today’s article, we’ll discuss about the newsletter signup conversion rate. We’ll answer the most frequently asked questions on the topic – such as why...
Read more
This is a term that will help you figure out if your marketing campaigns were successful. There’s no need for complicated calculations. Just watching the...
Read more
The net promoter score, whose abbreviation is NPS, aims at assessing a customer’s willingness to promoting a specific product to friends and colleagues. Usually, this...
Read more
Among the three basic marketing metrics strategies every business should be measuring you might find this unusual, yet very useful formula: New Customers that Started...
Read moreIf you’re not new in the marketing world, you’ve probably heard about the LTV: CAC metric. Short for Lifetime Value: Customer Acquisition Cost, this metric...
Read moreWithout a doubt, one of the most significant measurements for tracking your marketing process is the lead conversion rate. Lead conversion aims at defining the...
Read moreNowadays, a brand’s online performance is imminently linked with its keyword performance. To that end, the keyword ranking performance metric is of utmost importance to...
Read moreWhen it comes to marketing campaigns, sales are the most important things to consider. The more you sell, the more profitable the business becomes. This...
Read moreIf you aim at selling a product or service online, you are already possessing a conversion funnel and therefore, the rate of this metric is...
Read moreWe all know that first impressions are crucial, regardless of where we are. Whether we are trying to impress a date, a potential, or a...
Read moreUtilizing digital marketing metrics is highly recommended for assessing your campaign’s effectiveness. And the goal completion rate makes no exception to the rule, whatsoever. Each...
Read moreWe’ll start with defining what an external website link is. To that end, an external website link is a hyperlink that directs to any other...
Read moreWe live in the era of continually evolving technology. This could make it a real challenge for companies to up their game and reach their...
Read moreFact: sleeping or just taking a nap is good for your health. But when it comes to marketing, dormancy rates are the worst that could...
Read moreToday we’ll be looking in customer share and why this is one more important than market share, in our opinion. We’ll explain why the first...
Read moreCustomers don’t always stay with a company forever. For multiple reasons, they leave, and you are left with fewer customers than before. There is a...
Read moreThe cost per lead is an essential metric for several reasons. A marketing campaign is only profitable when it reaches its target – right? And...
Read moreThe Cost per Action is a payment model used in online advertising, in which the payment is based only on actions that are qualified as...
Read moreWhen talking about Content Downloads, we refer at all the times the users of a certain website decided that the content found on it is...
Read moreOKRs are the most proficient performance management tool that allows you to align and support your organization’s goals. With OKRs managing the various departments in...
Read moreFor a business to be successful, its owner needs to get the brand out there. It needs to become known among the masses – to...
Read moreLet us assume that you pass by someone you know, and they don’t say at least “hello!”. Well, this is basically a bounce rate. But...
Read moreLead scoring represents the process of assessing the quality of marketing and sales leads by factoring in standard criteria and specific targets. Essentially, these criteria...
Read more