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Marketing KPIs
Marketing is an essential part of any modern business. With so many new technological advancements, marketing has become infinitely more effective. However, businesses still need to closely monitor their marketing budgets and the effectiveness of their marketing. Depending on the size of a business, this could be a time consuming process. That’s why it’s important for organizations to identify the Marketing KPIs that will keep them informed on the health of their business.
What are Marketing KPIs?
Marketing KPIs are the key metrics that allow businesses to monitor the health and effectiveness of their marketing strategies and processes. There are many Marketing KPIs to choose from, and they can apply to different areas of marketing– some examples of marketing sub-department or teams include, but are not limited to:
- Content marketing
- Email marketing
- Social media
- Brand Management
- Public Relations
Important KPIs and metrics to track marketing performance
Some Marketing KPIs that can help you keep a finger on the pulse of marketing performance include return on investment (ROI), response rate, click-through rate, cost per lead, and many more.
Below, we’ve listed important Marketing KPIs that can help you identify the most important key performance indicators for your marketing department and your business:
How to Improve the Effectiveness of Emails Using Top 8 Email Marketing KPIs
Email marketing is a highly effective channel to grow your business. On average, In fact, for every dollar spent on...
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3 Ways to Leverage Marketing KPIs to Reduce Customer Churn
As a business owner, there’s nothing quite as satisfying as repeat business from your customers Besides the sense of satisfaction,...
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Web Traffic Sources
Visitors are the ones driving traffic to your website and sustaining it. Basically, a website would be nothing without visitors,...
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Web Traffic Concentration
Have you ever wondered what those packets sent and received on the small icon of your start bar are? When...
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Total Visits
“Total visits” refers to the total number of visits your website got during a certain period. It’s something very simple,...
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Website Traffic Lead Ratio
To start with, the website traffic lead ratio provides specific information concerning the number of website visitors that actually converts...
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Sessions by Device Type Metric
Today we will focus on another important metric – namely the sessions by device type metric. Expressly, this metric outlines...
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Returning Visitors Metric
So, how loyal are your visitors, if you were to be honest? Do they return after visiting once, or is...
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Return on Marketing Investment
Marketing involves everything that a business does in order to attract customers and create a loyal relationship with them. The...
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Response Rate
One of the main ingredients marketers need in order to create the recipe of success is a good response rate....
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Referral Traffic
Ever seen those pesky ads on the upper right corner of Facebook - the ones that you're always clicking by...
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Purchase Funnel
When you’re a customer, you research, compare and evaluate before you decide to throw money. In other words, you don’t...
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Page Views per Session
When talking about page views per session, we are not looking just at a metric that helps us manage our...
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Online Conversions Metric
Another metric that marketers find extremely useful is the online conversions metric. This determines the efficacy of your marketing strategy...
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Newsletter Signup Conversion Rate
In today’s article, we’ll discuss about the newsletter signup conversion rate. We’ll answer the most frequently asked questions on the...
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New Leads Generated
This is a term that will help you figure out if your marketing campaigns were successful. There’s no need for...
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Net Promoter Score
The net promoter score, whose abbreviation is NPS, aims at assessing a customer’s willingness to promoting a specific product to...
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Marketing Originated Customers
Among the three basic marketing metrics strategies every business should be measuring you might find this unusual, yet very useful...
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Lifetime Value: Customer Acquisition Cost (LTV: CAC)
If you’re not new in the marketing world, you’ve probably heard about the LTV: CAC metric. Short for Lifetime Value:...
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Lead Conversion Rate
Without a doubt, one of the most significant measurements for tracking your marketing process is the lead conversion rate. Lead...
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Keyword Performance
Nowadays, a brand’s online performance is imminently linked with its keyword performance. To that end, the keyword ranking performance metric...
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Incremental Sales
When it comes to marketing campaigns, sales are the most important things to consider. The more you sell, the more...
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Funnel Conversion Rate
If you aim at selling a product or service online, you are already possessing a conversion funnel and therefore, the...
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First Visit Metric
We all know that first impressions are crucial, regardless of where we are. Whether we are trying to impress a...
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Goal Completion Rate
Utilizing digital marketing metrics is highly recommended for assessing your campaign’s effectiveness. And the goal completion rate makes no exception...
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External Website Links
We’ll start with defining what an external website link is. To that end, an external website link is a hyperlink...
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End Action Rate KPI
We live in the era of continually evolving technology. This could make it a real challenge for companies to up...
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Dormancy Rate
Fact: sleeping or just taking a nap is good for your health. But when it comes to marketing, dormancy rates...
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Customer Share by Category
Today we’ll be looking in customer share and why this is one more important than market share, in our opinion....
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Customer Attrition
Customers don’t always stay with a company forever. For multiple reasons, they leave, and you are left with fewer customers...
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Cost per Lead Metric
The cost per lead is an essential metric for several reasons. A marketing campaign is only profitable when it reaches...
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Cost per Action (CPA)
The Cost per Action is a payment model used in online advertising, in which the payment is based only on...
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Content Downloads
When talking about Content Downloads, we refer at all the times the users of a certain website decided that the...
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Click Through Rate (CTR)
OKRs are the most proficient performance management tool that allows you to align and support your organization’s goals. With OKRs...
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Brand Awareness Metric
For a business to be successful, its owner needs to get the brand out there. It needs to become known...
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Bounce Rate
Let us assume that you pass by someone you know, and they don’t say at least “hello!”. Well, this is...
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Average Lead Score
Lead scoring represents the process of assessing the quality of marketing and sales leads by factoring in standard criteria and...
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