Marketing
Web Traffic Sources
Visitors are the ones driving traffic to your website and sustaining it. Basically, a website would be nothing without visitors, because it would serve no...
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Web Traffic Concentration
Have you ever wondered what those packets sent and received on the small icon of your start bar are? When you've got a stable internet...
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Total Visits
“Total visits” refers to the total number of visits your website got during a certain period. It’s something very simple, but something important, because it...
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Website Traffic Lead Ratio
To start with, the website traffic lead ratio provides specific information concerning the number of website visitors that actually converts to leads. This metric is,...
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Sessions by Device Type Metric
Today we will focus on another important metric – namely the sessions by device type metric. Expressly, this metric outlines the given percentage of users...
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Returning Visitors Metric
So, how loyal are your visitors, if you were to be honest? Do they return after visiting once, or is it just a “one-night stand”...
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Return on Marketing Investment
Marketing involves everything that a business does in order to attract customers and create a loyal relationship with them. The science is not precise –...
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Response Rate
One of the main ingredients marketers need in order to create the recipe of success is a good response rate. This is, in fact, the...
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Referral Traffic
Ever seen those pesky ads on the upper right corner of Facebook - the ones that you're always clicking by mistake? Well, referral traffic is...
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Purchase Funnel
When you’re a customer, you research, compare and evaluate before you decide to throw money. In other words, you don’t carelessly dive in without reassuring...
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Page Views per Session
When talking about page views per session, we are not looking just at a metric that helps us manage our website. We are also looking...
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Online Conversions Metric
Another metric that marketers find extremely useful is the online conversions metric. This determines the efficacy of your marketing strategy when it comes to converting...
Read moreNewsletter Signup Conversion Rate
In today’s article, we’ll discuss about the newsletter signup conversion rate. We’ll answer the most frequently asked questions on the topic – such as why...
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New Leads Generated
This is a term that will help you figure out if your marketing campaigns were successful. There’s no need for complicated calculations. Just watching the...
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Net Promoter Score
The net promoter score, whose abbreviation is NPS, aims at assessing a customer’s willingness to promoting a specific product to friends and colleagues. Usually, this...
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Marketing Originated Customers
Among the three basic marketing metrics strategies every business should be measuring you might find this unusual, yet very useful formula: New Customers that Started...
Read moreLifetime Value: Customer Acquisition Cost (LTV: CAC)
If you’re not new in the marketing world, you’ve probably heard about the LTV: CAC metric. Short for Lifetime Value: Customer Acquisition Cost, this metric...
Read moreLead Conversion Rate
Without a doubt, one of the most significant measurements for tracking your marketing process is the lead conversion rate. Lead conversion aims at defining the...
Read moreKeyword Performance
Nowadays, a brand’s online performance is imminently linked with its keyword performance. To that end, the keyword ranking performance metric is of utmost importance to...
Read moreIncremental Sales
When it comes to marketing campaigns, sales are the most important things to consider. The more you sell, the more profitable the business becomes. This...
Read moreFunnel Conversion Rate
If you aim at selling a product or service online, you are already possessing a conversion funnel and therefore, the rate of this metric is...
Read moreFirst Visit Metric
We all know that first impressions are crucial, regardless of where we are. Whether we are trying to impress a date, a potential, or a...
Read moreGoal Completion Rate
Utilizing digital marketing metrics is highly recommended for assessing your campaign’s effectiveness. And the goal completion rate makes no exception to the rule, whatsoever. Each...
Read moreExternal Website Links
We’ll start with defining what an external website link is. To that end, an external website link is a hyperlink that directs to any other...
Read moreEnd Action Rate KPI
We live in the era of continually evolving technology. This could make it a real challenge for companies to up their game and reach their...
Read moreDormancy Rate
Fact: sleeping or just taking a nap is good for your health. But when it comes to marketing, dormancy rates are the worst that could...
Read moreCustomer Share by Category
Today we’ll be looking in customer share and why this is one more important than market share, in our opinion. We’ll explain why the first...
Read moreCustomer Attrition
Customers don’t always stay with a company forever. For multiple reasons, they leave, and you are left with fewer customers than before. There is a...
Read moreCost per Lead Metric
The cost per lead is an essential metric for several reasons. A marketing campaign is only profitable when it reaches its target – right? And...
Read moreCost per Action (CPA)
The Cost per Action is a payment model used in online advertising, in which the payment is based only on actions that are qualified as...
Read moreContent Downloads
When talking about Content Downloads, we refer at all the times the users of a certain website decided that the content found on it is...
Read moreClick Through Rate (CTR)
OKRs are the most proficient performance management tool that allows you to align and support your organization’s goals. With OKRs managing the various departments in...
Read moreBrand Awareness Metric
For a business to be successful, its owner needs to get the brand out there. It needs to become known among the masses – to...
Read moreBounce Rate
Let us assume that you pass by someone you know, and they don’t say at least “hello!”. Well, this is basically a bounce rate. But...
Read moreAverage Lead Score
Lead scoring represents the process of assessing the quality of marketing and sales leads by factoring in standard criteria and specific targets. Essentially, these criteria...
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