Web Traffic Sources

| Category: Marketing.

Visitors are the ones driving traffic to your website and sustaining it. Basically, a website would be nothing without visitors, because it would serve no purpose. One way to comprehend how these entire process works is by understanding traffic sources themselves. So, would you like to find out more about web traffic sources? You’ve come… Read more

Web Traffic Concentration

| Category: Marketing.

Have you ever wondered what those packets sent and received on the small icon of your start bar are? When you’ve got a stable internet connection via cable, the packets sent and received are basically clumps of data that you send and receive (obviously). On another scale, these clumps of data are highly important for… Read more

Total Visits

| Category: Marketing.

“Total visits” refers to the total number of visits your website got during a certain period. It’s something very simple, but something important, because it can show you whether certain content or methods were successful or not. Consequently, you know what to post more and what you need to improve. So, if you want to… Read more

Website Traffic Lead Ratio

| Category: Marketing.

To start with, the website traffic lead ratio provides specific information concerning the number of website visitors that actually converts to leads. This metric is, without a doubt, really useful, as it allows you to assess the quality of your website traffic, and whether you should change your strategy or not. In addition, it is… Read more

Sessions by Device Type Metric

| Category: Marketing.

Today we will focus on another important metric – namely the sessions by device type metric. Expressly, this metric outlines the given percentage of users that visit your website on every device, within a specific timeframe, of your choice, of course. In lines with research, in the year 2015, mobile search was more widespread than… Read more

Returning Visitors Metric

| Category: Marketing.

So, how loyal are your visitors, if you were to be honest? Do they return after visiting once, or is it just a “one-night stand” for them? There’s a reason why returning customers hold value to a certain business – and not only because you sell them your services. It’s because, whether they notice it… Read more

Return on Marketing Investment

| Category: Marketing.

Marketing involves everything that a business does in order to attract customers and create a loyal relationship with them. The science is not precise – but with each day and each technological development, it is getting better. Many of the questions brought by marketing experts will revolve around the return on investment (ROI). They want… Read more

Response Rate

| Category: Marketing.

One of the main ingredients marketers need in order to create the recipe of success is a good response rate. This is, in fact, the measurement of the number of people who respond to a certain call-to-action, such as surveys. Every time you start such a campaign in which you desire to gather as many… Read more

Referral Traffic

| Category: Marketing.

Ever seen those pesky ads on the upper right corner of Facebook – the ones that you’re always clicking by mistake? Well, referral traffic is about this. Advertising your website is everything. Studies show that more than 200 million people are constantly active on Facebook – so why not advertise there? There are chances that… Read more

Purchase Funnel

| Category: Marketing.

When you’re a customer, you research, compare and evaluate before you decide to throw money. In other words, you don’t carelessly dive in without reassuring yourself that it’s worth it. This process is called the purchase funnel. If you are a marketer, you need to have a proper understanding of the steps your leads go… Read more