Marketing KPIs

Marketing is an essential part of any modern business. With so many new technological advancements, marketing has become infinitely more effective. However, businesses still need to closely monitor their marketing budgets and the effectiveness of their marketing. Depending on the size of a business, this could be a time consuming process. That’s why it’s important for organizations to identify the Marketing KPIs that will keep them informed on the health of their business.

What are Marketing KPIs?

Marketing KPIs are the key metrics that allow businesses to monitor the health and effectiveness of their marketing strategies and processes. There are many Marketing KPIs to choose from, and they can apply to different areas of marketing– some examples of marketing sub-department or teams include, but are not limited to:

  1. Content marketing
  2. Email marketing
  3. Social media
  4. Brand Management
  5. Public Relations

Important KPIs and metrics to track marketing performance

Some Marketing KPIs that can help you keep a finger on the pulse of marketing performance include return on investment (ROI), response rate, click-through rate, cost per lead, and many more.

Below, we’ve listed important Marketing KPIs that can help you identify the most important key performance indicators for your marketing department and your business:

Marketing KPIs

Category: Marketing KPIs, BLOG

How to Improve the Effectiveness of Emails Using Top 8 Email Marketing KPIs

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3 Ways to Leverage Marketing KPIs to Reduce Customer Churn

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Web Traffic Sources

Category: Marketing KPIs

Web Traffic Sources

Visitors are the ones driving traffic to your website and sustaining it. Basically, a website would be nothing without visitors,...

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Web Traffic Concentration

Category: Marketing KPIs

Web Traffic Concentration

Have you ever wondered what those packets sent and received on the small icon of your start bar are? When...

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Total Visits

Category: Marketing KPIs

Total Visits

“Total visits” refers to the total number of visits your website got during a certain period. It’s something very simple,...

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Website Traffic Lead Ratio

Category: Marketing KPIs

Website Traffic Lead Ratio

To start with, the website traffic lead ratio provides specific information concerning the number of website visitors that actually converts...

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Category: Marketing KPIs

Sessions by Device Type Metric

Today we will focus on another important metric – namely the sessions by device type metric. Expressly, this metric outlines...

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Returning Visitors Metric

Category: Marketing KPIs

Returning Visitors Metric

So, how loyal are your visitors, if you were to be honest? Do they return after visiting once, or is...

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Return on Marketing Investment

Category: Marketing KPIs

Return on Marketing Investment

Marketing involves everything that a business does in order to attract customers and create a loyal relationship with them. The...

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Response Rate

Category: Marketing KPIs

Response Rate

One of the main ingredients marketers need in order to create the recipe of success is a good response rate....

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Referral Traffic

Category: Marketing KPIs

Referral Traffic

Ever seen those pesky ads on the upper right corner of Facebook - the ones that you're always clicking by...

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First Year Voluntary Termination Rate

Category: Marketing KPIs

Purchase Funnel

When you’re a customer, you research, compare and evaluate before you decide to throw money. In other words, you don’t...

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Asset Turnover Ratio

Category: Marketing KPIs

Page Views per Session

When talking about page views per session, we are not looking just at a metric that helps us manage our...

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Web Traffic Concentration

Category: Marketing KPIs

Online Conversions Metric

Another metric that marketers find extremely useful is the online conversions metric. This determines the efficacy of your marketing strategy...

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Total Visits

Category: Marketing KPIs

Newsletter Signup Conversion Rate

In today’s article, we’ll discuss about the newsletter signup conversion rate. We’ll answer the most frequently asked questions on the...

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Cycle Time to Process Payroll

Category: Marketing KPIs

New Leads Generated

This is a term that will help you figure out if your marketing campaigns were successful. There’s no need for...

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net-promoter-score

Category: Marketing KPIs

Net Promoter Score

The net promoter score, whose abbreviation is NPS, aims at assessing a customer’s willingness to promoting a specific product to...

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Category: Marketing KPIs

Marketing Originated Customers

Among the three basic marketing metrics strategies every business should be measuring you might find this unusual, yet very useful...

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Category: Marketing KPIs

Lifetime Value: Customer Acquisition Cost (LTV: CAC)

If you’re not new in the marketing world, you’ve probably heard about the LTV: CAC metric. Short for Lifetime Value:...

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Category: Marketing KPIs

Lead Conversion Rate

Without a doubt, one of the most significant measurements for tracking your marketing process is the lead conversion rate. Lead...

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Category: Marketing KPIs

Keyword Performance

Nowadays, a brand’s online performance is imminently linked with its keyword performance. To that end, the keyword ranking performance metric...

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First Year Voluntary Termination Rate

Category: Marketing KPIs

Incremental Sales

When it comes to marketing campaigns, sales are the most important things to consider. The more you sell, the more...

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Asset Turnover Ratio

Category: Marketing KPIs

Funnel Conversion Rate

If you aim at selling a product or service online, you are already possessing a conversion funnel and therefore, the...

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Web Traffic Concentration

Category: Marketing KPIs

First Visit Metric

We all know that first impressions are crucial, regardless of where we are. Whether we are trying to impress a...

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Total Visits

Category: Marketing KPIs

Goal Completion Rate

Utilizing digital marketing metrics is highly recommended for assessing your campaign’s effectiveness. And the goal completion rate makes no exception...

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Cycle Time to Process Payroll

Category: Marketing KPIs

External Website Links

We’ll start with defining what an external website link is. To that end, an external website link is a hyperlink...

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Successful to unsuccessful tenders

Category: Marketing KPIs

End Action Rate KPI

We live in the era of continually evolving technology. This could make it a real challenge for companies to up...

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Category: Marketing KPIs

Dormancy Rate

Fact: sleeping or just taking a nap is good for your health. But when it comes to marketing, dormancy rates...

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Category: Marketing KPIs

Customer Share by Category

Today we’ll be looking in customer share and why this is one more important than market share, in our opinion....

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Customer Attrition

Customers don’t always stay with a company forever. For multiple reasons, they leave, and you are left with fewer customers...

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Category: Marketing KPIs

Cost per Lead Metric

The cost per lead is an essential metric for several reasons. A marketing campaign is only profitable when it reaches...

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First Year Voluntary Termination Rate

Category: Marketing KPIs

Cost per Action (CPA)

The Cost per Action is a payment model used in online advertising, in which the payment is based only on...

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Asset Turnover Ratio

Category: Marketing KPIs

Content Downloads

When talking about Content Downloads, we refer at all the times the users of a certain website decided that the...

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Web Traffic Concentration

Category: Marketing KPIs

Click Through Rate (CTR)

OKRs are the most proficient performance management tool that allows you to align and support your organization’s goals. With OKRs...

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Total Visits

Category: Marketing KPIs

Brand Awareness Metric

For a business to be successful, its owner needs to get the brand out there. It needs to become known...

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Cycle Time to Process Payroll

Category: Marketing KPIs

Bounce Rate

Let us assume that you pass by someone you know, and they don’t say at least “hello!”. Well, this is...

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Successful to unsuccessful tenders

Category: Marketing KPIs

Average Lead Score

Lead scoring represents the process of assessing the quality of marketing and sales leads by factoring in standard criteria and...

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