Marketing

Web Traffic Sources

Category: Marketing

Web Traffic Sources

Visitors are the ones driving traffic to your website and sustaining it. Basically, a website would be nothing without visitors, because it would serve no...

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Web Traffic Concentration

Category: Marketing

Web Traffic Concentration

Have you ever wondered what those packets sent and received on the small icon of your start bar are? When you've got a stable internet...

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Total Visits

Category: Marketing

Total Visits

“Total visits” refers to the total number of visits your website got during a certain period. It’s something very simple, but something important, because it...

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Website Traffic Lead Ratio

Category: Marketing

Website Traffic Lead Ratio

To start with, the website traffic lead ratio provides specific information concerning the number of website visitors that actually converts to leads. This metric is,...

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Sessions by Device Type Metric

Category: Marketing

Sessions by Device Type Metric

Today we will focus on another important metric – namely the sessions by device type metric. Expressly, this metric outlines the given percentage of users...

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Returning Visitors Metric

Category: Marketing

Returning Visitors Metric

So, how loyal are your visitors, if you were to be honest? Do they return after visiting once, or is it just a “one-night stand”...

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Return on Marketing Investment

Category: Marketing

Return on Marketing Investment

Marketing involves everything that a business does in order to attract customers and create a loyal relationship with them. The science is not precise –...

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Response Rate

Category: Marketing

Response Rate

One of the main ingredients marketers need in order to create the recipe of success is a good response rate. This is, in fact, the...

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Referral Traffic

Category: Marketing

Referral Traffic

Ever seen those pesky ads on the upper right corner of Facebook - the ones that you're always clicking by mistake? Well, referral traffic is...

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First Year Voluntary Termination Rate

Category: Marketing

Purchase Funnel

When you’re a customer, you research, compare and evaluate before you decide to throw money. In other words, you don’t carelessly dive in without reassuring...

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Asset Turnover Ratio

Category: Marketing

Page Views per Session

When talking about page views per session, we are not looking just at a metric that helps us manage our website. We are also looking...

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Web Traffic Concentration

Category: Marketing

Online Conversions Metric

Another metric that marketers find extremely useful is the online conversions metric. This determines the efficacy of your marketing strategy when it comes to converting...

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Total Visits

Category: Marketing

Newsletter Signup Conversion Rate

In today’s article, we’ll discuss about the newsletter signup conversion rate. We’ll answer the most frequently asked questions on the topic – such as why...

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Cycle Time to Process Payroll

Category: Marketing

New Leads Generated

This is a term that will help you figure out if your marketing campaigns were successful. There’s no need for complicated calculations. Just watching the...

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Successful to unsuccessful tenders

Category: Marketing

Net Promoter Score

The net promoter score, whose abbreviation is NPS, aims at assessing a customer’s willingness to promoting a specific product to friends and colleagues. Usually, this...

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Category: Marketing

Marketing Originated Customers

Among the three basic marketing metrics strategies every business should be measuring you might find this unusual, yet very useful formula: New Customers that Started...

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Category: Marketing

Lifetime Value: Customer Acquisition Cost (LTV: CAC)

If you’re not new in the marketing world, you’ve probably heard about the LTV: CAC metric. Short for Lifetime Value: Customer Acquisition Cost, this metric...

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Category: Marketing

Lead Conversion Rate

Without a doubt, one of the most significant measurements for tracking your marketing process is the lead conversion rate. Lead conversion aims at defining the...

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Category: Marketing

Keyword Performance

Nowadays, a brand’s online performance is imminently linked with its keyword performance. To that end, the keyword ranking performance metric is of utmost importance to...

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First Year Voluntary Termination Rate

Category: Marketing

Incremental Sales

When it comes to marketing campaigns, sales are the most important things to consider. The more you sell, the more profitable the business becomes. This...

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Asset Turnover Ratio

Category: Marketing

Funnel Conversion Rate

If you aim at selling a product or service online, you are already possessing a conversion funnel and therefore, the rate of this metric is...

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Web Traffic Concentration

Category: Marketing

First Visit Metric

We all know that first impressions are crucial, regardless of where we are. Whether we are trying to impress a date, a potential, or a...

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Total Visits

Category: Marketing

Goal Completion Rate

Utilizing digital marketing metrics is highly recommended for assessing your campaign’s effectiveness. And the goal completion rate makes no exception to the rule, whatsoever. Each...

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Cycle Time to Process Payroll

Category: Marketing

External Website Links

We’ll start with defining what an external website link is. To that end, an external website link is a hyperlink that directs to any other...

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Successful to unsuccessful tenders

Category: Marketing

End Action Rate KPI

We live in the era of continually evolving technology. This could make it a real challenge for companies to up their game and reach their...

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Category: Marketing

Dormancy Rate

Fact: sleeping or just taking a nap is good for your health. But when it comes to marketing, dormancy rates are the worst that could...

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Category: Marketing

Customer Share by Category

Today we’ll be looking in customer share and why this is one more important than market share, in our opinion. We’ll explain why the first...

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Category: Marketing

Customer Attrition

Customers don’t always stay with a company forever. For multiple reasons, they leave, and you are left with fewer customers than before. There is a...

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Category: Marketing

Cost per Lead Metric

The cost per lead is an essential metric for several reasons. A marketing campaign is only profitable when it reaches its target – right? And...

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First Year Voluntary Termination Rate

Category: Marketing

Cost per Action (CPA)

The Cost per Action is a payment model used in online advertising, in which the payment is based only on actions that are qualified as...

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Asset Turnover Ratio

Category: Marketing

Content Downloads

When talking about Content Downloads, we refer at all the times the users of a certain website decided that the content found on it is...

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Web Traffic Concentration

Category: Marketing

Click Through Rate (CTR)

OKRs are the most proficient performance management tool that allows you to align and support your organization’s goals. With OKRs managing the various departments in...

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Total Visits

Category: Marketing

Brand Awareness Metric

For a business to be successful, its owner needs to get the brand out there. It needs to become known among the masses – to...

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Cycle Time to Process Payroll

Category: Marketing

Bounce Rate

Let us assume that you pass by someone you know, and they don’t say at least “hello!”. Well, this is basically a bounce rate. But...

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Successful to unsuccessful tenders

Category: Marketing

Average Lead Score

Lead scoring represents the process of assessing the quality of marketing and sales leads by factoring in standard criteria and specific targets. Essentially, these criteria...

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