Category: Marketing

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Category: Marketing

Web Traffic Sources

Visitors are the ones driving traffic to your website and sustaining it. Basically, a website would be nothing without visitors, because it would serve no...

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Category: Marketing

Web Traffic Concentration

Have you ever wondered what those packets sent and received on the small icon of your start bar are? When you've got a stable internet...

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Category: Marketing

Total Visits

“Total visits” refers to the total number of visits your website got during a certain period. It’s something very simple, but something important, because it...

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Category: Marketing

Website Traffic Lead Ratio

To start with, the website traffic lead ratio provides specific information concerning the number of website visitors that actually converts to leads. This metric is,...

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Category: Marketing

Sessions by Device Type Metric

Today we will focus on another important metric – namely the sessions by device type metric. Expressly, this metric outlines the given percentage of users...

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Category: Marketing

Returning Visitors Metric

So, how loyal are your visitors, if you were to be honest? Do they return after visiting once, or is it just a “one-night stand”...

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Category: Marketing

Return on Marketing Investment

Marketing involves everything that a business does in order to attract customers and create a loyal relationship with them. The science is not precise –...

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Category: Marketing

Response Rate

One of the main ingredients marketers need in order to create the recipe of success is a good response rate. This is, in fact, the...

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Category: Marketing

Referral Traffic

Ever seen those pesky ads on the upper right corner of Facebook - the ones that you're always clicking by mistake? Well, referral traffic is...

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Execute your strategy using the best Objectives & Key Results (OKR) software.

Execute your strategy using the best Objectives & Key Results (OKR) software.