Type Metric

Category: Marketing KPIs.

Today we will focus on another important metric – namely the sessions by device type metric. Expressly, this metric outlines the given percentage of users that visit your website on every device, within a specific timeframe, of your choice, of course. In lines with research, in the year 2015, mobile search was more widespread than desktop search. And that was in the realm of real estate, job hunting, online banking, directions, and the list may go on.

But why is it so important to know how your users prefer accessing your website? The answer is rather straightforward. You ought to know what your users prefer in order to optimize their experience when browsing your website. At the same time, you can choose to advertise your products or services on a wide range of devices – including laptop, desktop, tablet, and smartphone. Depending on your audience and its preferences, you can adjust your marketing approach and, thus, maximize your leads.

What are the Main Challenges of this Metric?

Essentially, everything comes with a range of challenges – and the sessions by device type metric makes no exception to this rule whatsoever. Supposedly, the most notable challenge for marketers is that this metric doesn’t actually pinpoint website traffic by device for given demographics. Therefore, many marketers prefer targeting particular demographics instead of assessing the type of device used.

What are the Most Efficient Practices When it Comes to the Sessions by Device Type Metric?

Furthermore, as you might expect, some practices are more fruitful than others. Regardless of the type of business you run, one thing is definite: the number of users that prefer accessing websites on mobile devices is continually on the growth. And you shouldn’t overlook this.

On that note, you should ensure that your website is responsive in this respect. More specifically, your visitors should enjoy an easy and straightforward navigation experience on all types of devices. In this way, the interaction experience will be superlative. A website that is frustrating to navigate might only drive customers away, as opposed to maximizing your number of leads.

To that end, you should take the time to analyze your landing page, and how it looks on different devices. Ensure that the pages load accordingly. Simultaneously, your website should incorporate all the major elements that determine users to take action when it comes to acquiring a product or a service.

For example, you should take advantage of online emulators, which indicate the way in which your website renders on distinct devices. Concurrently, don’t overlook incorporating an analytics solution, as well, if you want to accurately capture traffic. As a matter of fact, according to experts in the domain, including a User Id in a Google Analytics script points out the best cross-device behavior for improving your marketing strategy.

To conclude, we encourage you to take advantage of this metric. At the same time, to get a realistic overview of your website’s performance on different devices, make sure you utilize other metrics, as well.

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