Build vs Buy

20 articles
Build vs Buy
10 min read · November 2, 2026

Who Understands Code That Nobody Actually Wrote?

Vibe coding makes software faster to write than to understand. The difference accumulates. What is comprehension debt? The gap between…

Bastin Gerald Bastin Gerald
Build vs Buy
10 min read · November 2, 2026

What Happens to Your Strategy Process When Your Engineer Gets a Better Offer?

A build decision is quietly a bet on two people’s career plans. What is key person risk in software? The…

Bastin Gerald Bastin Gerald
Build vs Buy
10 min read · November 2, 2026

Do You Really Think Two Engineers Cost Only Two Salaries?

A vendor’s price includes almost everything needed to run the platform. A salary includes almost none of it. What is…

Bastin Gerald Bastin Gerald
Build vs Buy
10 min read · November 2, 2026

Can You Bolt Hoshin Kanri Onto an App Built for OKRs?

Methods can be added on top of a flexible foundation. A foundation cannot be added on top of a method.…

Bastin Gerald Bastin Gerald
Build vs Buy
10 min read · November 2, 2026

Is Your Strategy App a Product, or a Ticket Queue With a Login Screen?

AI makes special cases faster to write. It does not make them add up to a product. Is your internal…

Bastin Gerald Bastin Gerald
Build vs Buy
10 min read · November 2, 2026

What Happens to Your Vibe-Coded OKR App When You Adopt the Balanced Scorecard?

A vibe-coded app does not support a strategy method. It is one. What happens to an OKR app when you…

Bastin Gerald Bastin Gerald
Build vs Buy
8 min read · November 2, 2026

Who Decides What Your App Becomes Next Year: Your Engineers, or Nobody?

Who owns an internal tool’s roadmap? In most build scenarios, nobody. Engineers are hired to keep software running, which answers…

Bastin Gerald Bastin Gerald
Build vs Buy
8 min read · November 2, 2026

Can You Prompt for Mistakes You’ve Never Made?

A prompt can only contain what its author already knows. Why can’t AI replace product expertise? Because a prompt can…

Bastin Gerald Bastin Gerald
Build vs Buy
9 min read · November 2, 2026

Did Anyone Prompt for SSO, Audit Trails and Data Retention?

The features users see are the tip. The requirements that keep software alive sit below the waterline. What enterprise software…

Bastin Gerald Bastin Gerald
Athena

Welcome to Profit.co 👋

How can I help you today?