It’s not a faith in technology. It’s faith in people.
One of the foremost success formulas of a sales team is reading the customer, identifying their needs, and meeting those needs with the goods and services offered by your organization. Having that understanding is not lost on the sales team to make customer-based Sales OKRs as the primary focus.
KR 1 : Increase paid users count from 4K to 10K
KR 2 : Improve Inbound leads sales conversion rate from 6% to 15%
KR 3 : Increase Outbound meetings from 20 to 130
Target Date: Q4-2022
Visibility: All Employees
Increase paid users count from 4K to 10K
Improve Inbound leads sales conversion rate from 6% to 15%
Increase Outbound meetings from 20 to 130
In a complex business environment, it is beneficial to build relationships that contribute to the growth and development of the organization. Building solid connections is an effective way to grow a customer base. These partnerships can be influential in bringing new businesses that generate revenue.
KR 1 : Establish partnership with 5 new consulting firms
KR 2 : Generate $100K revenue through partners
KR 3 : Hire 2 relationship managers to liaison with key stakeholders
Target Date: Q4-2022
Visibility: All Employees
Establish partnership with 5 new consulting firms
Generate $100K revenue through partners
Hire 2 relationship managers to liaison with key stakeholders
Product demonstrations can make an impact on Sales. Prospective clientele depends on Inbound demo success. Demos provide an opportunity to build a relationship with prospects that aids in converting leads to potential clients. Therefore, having a successful win rate for inbound demo success is crucial in Sales OKRs.
KR 1 : Ensure the Response time for all Inbound Leads is within 5 mins
KR 2 : Personalize Demo Based on Prospect Persona
KR 3 : Streamline Post follow-up process
Target Date: Q4-2022
Visibility: All Employees
Ensure the Response time for all Inbound Leads is within 5 mins
Personalize Demo Based on Prospect Persona
Streamline Post follow-up process
Pre-sales process underpins every stage of the sales pipeline and is crucial to success. The sales team makes sure to focus on the highest value leads. Sales and marketing teams work in acquiring, retaining, and renewing customers.
KR 1 : Participate in at least one enterprise sales training every month
KR 2 : Generate at least 100 MQLs every month
KR 3 : Improve MQL to SQL conversion rate from 55% to 75%
Target Date: Q4-2022
Visibility: All Employees
Participate in at least one enterprise sales training every month
Generate at least 100 MQLs every month
Improve MQL to SQL conversion rate from 55% to 75%
A strong client base of active customers and an ongoing engagement with crucial resellers are essential for the sales team. Active clientele can aid the operational expansion that generates revenue for the company. Therefore, the company must build a channel strategy and keep its reseller’s channel active.
KR 1 : Generate 500 demos from channel partners
KR 2 : Close 100 deals from channel partners
KR 3 : Generate $2M in ARR from partners
Target Date: Q4-2022
Visibility: All Employees
Generate 500 demos from channel partners
Close 100 deals from channel partners
Generate $2M in ARR from partners
A customer engagement plan simplifies interactions to produce the best customer experience possible, before and after the transaction. The process employs a range of interaction techniques to build rapport, and increase satisfaction, steadily increasing your customer base. Customer engagement is a crucial milestone to achieve customer satisfaction.
KR 1 : Conduct at least one product webinar in a month
KR 2 : Achieve a CSAT score of 7 or above
KR 3 : Conduct at least one physical customer engagement event every month
Target Date: Q4-2022
Visibility: All Employees
Conduct at least one product webinar in a month
Achieve a CSAT score of 7 or above
Conduct at least one physical customer engagement event every month
America is one of the biggest markets for any organization. Building a robust demo pipeline is fundamental to tapping into this potential market. This could lead to strategic partnerships for new business opportunities.
KR 1 : Improve the outbound demo count from 50 to 250
KR 2 : Ensure at least 60 leads are qualified from monthly marketing webinars
KR 3 : Ensure at least 125 new outbound emails are sent to prospects per week
Target Date: Q4-2022
Visibility: All Employees
Improve the outbound demo count from 50 to 250
Ensure at least 60 leads are qualified from monthly marketing webinars
Ensure at least 125 new outbound emails are sent to prospects per week
Focusing on your present clientele is a quicker and more effective approach to generating revenue for the company. When the customer and your brand have an established connection, it is easier to upsell and cross-sell to increase revenue. Such integrations can aid in strengthening the bond and fostering closer interactions with existing clientele.
KR 1 : Increase annual renewals from 75% to 90%
KR 2 : Increase monthly recurring revenue from $500K to $1M
KR 3 : Increase the number of users from existing accounts from 10% to 30%
Target Date: Q4-2022
Visibility: All Employees
Increase annual renewals from 75% to 90%
Increase monthly recurring revenue from $500K to $1M
Increase the number of users from existing accounts from 10% to 30%
To increase revenue from new businesses, the company should concentrate on its clients, step up its marketing strategies, optimize sales efforts, assess pricing tactics, and widen its market. Every prospect is a future client. Maintaining good customer relations with clientele can also boost sales for the organization.
KR 1 : Increase ARR from $11M to $23M
KR 2 : Increase lead conversion to sales from 20% to 40%
KR 3 : Increase new logos from 0 to 50
Target Date: Q4-2022
Visibility: All Employees
Increase ARR from $11M to $23M
Increase lead conversion to sales from 20% to 40%
Increase new logos from 0 to 50
Defining and improving your sales process can accelerate your business. Data analysis and lead evaluation are fields in which pre-sales teams excel. Streamlining pre-qualified leads and advancing them to the top of your sales funnel, will reduce the likelihood of pitching unqualified customers. The sales process creates profiles of ideal clients benefiting the company’s development.
KR 1 : Increase the # of leads in sales pipelines from 25 to 40
KR 2 : Increase Demo Completion rate by AEs from 60% to 78%
KR 3 : Increase Demo win rate from 40% to 60%
Target Date: Q4-2022
Visibility: All Employees
Increase the # of leads in sales pipelines from 25 to 40
Increase Demo Completion rate by AEs from 60% to 78%
Increase Demo win rate from 40% to 60%
Using OKRs to bridge the gap between strategy and success can be a game-changer for organizations. Organizations can customize it to suit their vision. Our sales OKRs series serves as a ready reference for any sales team. Organizations are chasing their tail, trying to translate ideas into success, and OKRs are time-tested success plans brought to you in tailormade sales OKRs examples by Profit.co.
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