10-great-examples-of-sales-okrs

Category: Sales OKRs.

  • Businesses and customers are interdependent, and sales build the bridge of loyalty and trust between the two. Trust and commitment are pivotal in keeping the customers loyal and serve as dominoes in spreading the good news. The sales team ties the final knot between the business and the customer, They bring in revenue that aids in the company’s development. Improving sales will have a long-lasting impact on the business.
  • Steve Jobs

    Great things in business are never done by one person, They are done by a team of people

    Steve Jobs

  • True to the quote, the sales team in any organization plays a significant role in driving the sales of the goods and services of an organization. The sales team’s success depends on achieving targets and breaking boundaries. One of the most successful proven practices used by Intel, Google, and other Tech Giants is OKRs. Objectives and Key Results is a collaborative, goal-setting platform with measurable metrics and can be a backbone of a successful sales team in any organization. Measuring each step of the way will help in creating alignment between the goal and success. Measuring the goals and tracking the performance and progress of the sales team can be possible by setting OKRs. OKRs aren’t just a management tool; they drive individuals to achieve a common organizational goal.
  • Creating OKRs for the sales team can be crucial, but setting effective, measurable OKRs can overturn the sales team’s success. Each Objective must be inspirational yet attainable, and the Key Result must be quantifiable. The OKRs set for sales will reflect the growth and development of the organization.
  • Sales OKRs also clearly define the interdependencies with other functions like Marketing, Engineering, and Customer Success and ensure that all the teams are on the same page through a transparent OKR scoreboard that improves collaboration, teamwork, and accountability.

#1: Grow Customer Base

One of the foremost success formulas of a sales team is reading the customer, identifying their needs, and meeting those needs with the goods and services offered by your organization. Having that understanding is not lost on the sales team to make customer-based Sales OKRs as the primary focus.

objective icon1Objective

David Griffin

Grow Customer Base

38%

Target Date: Q4-2022

Visibility: All Employees

key icon1Key Results

Increase paid users count from 4K to 10K

Q4-2022 increase kpi1 Paid Users
4K 10K5739

29%

Improve Inbound leads sales conversion rate from 6% to 15%

Q4-2022 img-roger-smith-assignee1 increase kpi2 Inbound Lead Conversion
6% 15%11%

56%

Increase Outbound meetings from 20 to 130

Q4-2022 img-alice-assignee1 increase kpi3 Outbound Leads
20 13052

29%

#2:Build Strategic Partnership Channels

In a complex business environment, it is beneficial to build relationships that contribute to the growth and development of the organization. Building solid connections is an effective way to grow a customer base. These partnerships can be influential in bringing new businesses that generate revenue.

objective icon2Objective

David Griffin

Build Strategic Partnership Channels

34%

Target Date: Q4-2022

Visibility: All Employees

key icon2Key Results

Establish partnership with 5 new consulting firms

Q4-2022 img-jack-assignee1 increase kpi4 Consulting firms
0 52

40%

Generate $100K revenue through partners

Q4-2022 increase kpi4 Revenue
0 $100K$31K

31%

Hire 2 relationship managers to liaison with key stakeholders

Q4-2022 img-alice-assignee2 milestone tracked1 Hire Relationship Manager
0% 100%30%

404055

30%

#3: Improve Sales Win Rate

Product demonstrations can make an impact on Sales. Prospective clientele depends on Inbound demo success. Demos provide an opportunity to build a relationship with prospects that aids in converting leads to potential clients. Therefore, having a successful win rate for inbound demo success is crucial in Sales OKRs.

objective icon3Objective

David Griffin

Improve Sales Win Rate

26%

Target Date: Q4-2022

Visibility: All Employees

key icon3Key Results

Ensure the Response time for all Inbound Leads is within 5 mins

Q4-2022 img-adams-assignee1 control kpi3 Response time
2 mins 5 mins

4 mins

25%

Personalize Demo Based on Prospect Persona

Q4-2022 img-bertram-assignee1 milestone tracked1 Milestone Tracked
0% 100% 30%

404055

30%

Streamline Post follow-up process

Q4-2022 milestone tracked1 Milestone Tracked
0% 100% 25%

404055

25%

#4: Strengthen Pre-Sales Process

Pre-sales process underpins every stage of the sales pipeline and is crucial to success. The sales team makes sure to focus on the highest value leads. Sales and marketing teams work in acquiring, retaining, and renewing customers.

objective icon4Objective

David Griffin

Strengthen Pre-Sales Process

34%

Target Date: Q4-2022

Visibility: All Employees

key icon4Key Results

Participate in at least one enterprise sales training every month

Q4-2022 img-bertram-assignee2 task-tracked Task Tracked
0% 100%30%

30%

Generate at least 100 MQLs every month

Q4-2022 img-benny-powell-assignee1 increase kpi5 MQLs
0 100

43

43%

Improve MQL to SQL conversion rate from 55% to 75%

Q4-2022 img-adams-assignee2 increase kpi5 MQL to SQL conversion rate
55% 75% 61%

30%

#5: Optimize Active Resellers Channel

A strong client base of active customers and an ongoing engagement with crucial resellers are essential for the sales team. Active clientele can aid the operational expansion that generates revenue for the company. Therefore, the company must build a channel strategy and keep its reseller’s channel active.

objective icon5Objective

David Griffin

Optimize Active Resellers Channel

42%

Target Date: Q4-2022

Visibility: All Employees

key icon5Key Results

Generate 500 demos from channel partners

Q4-2022 img-roger-smith-assignee2 increase kpi6 # of Demo
0 500175

35%

Close 100 deals from channel partners

Q4-2022 img-jack-assignee2 increase kpi7 # of Deals
0 10030

30%

Generate $2M in ARR from partners

Q4-2022 img-alice-assignee3 increase kpi8 Revenue
$0 $2M$1.2M

60%

#6: Improve Customer Engagement

A customer engagement plan simplifies interactions to produce the best customer experience possible, before and after the transaction. The process employs a range of interaction techniques to build rapport, and increase satisfaction, steadily increasing your customer base. Customer engagement is a crucial milestone to achieve customer satisfaction.

objective icon6Objective

David Griffin

Improve Customer Engagement

23%

Target Date: Q4-2022

Visibility: All Employees

key icon6Key Results

Conduct at least one product webinar in a month

Q4-2022 img-benny-powell-assignee2 task-tracked Task tracked
0% 100%30%

30%

Achieve a CSAT score of 7 or above

Q4-2022 control kpi3 CSAT Score
3 11

8

8%

Conduct at least one physical customer engagement event every month

Q4-2022 img-roger-smith-assignee3 task-tracked Task tracked
0% 100% 33%

4055

33%

#7: Build a Robust Demo Pipeline for the Americas

America is one of the biggest markets for any organization. Building a robust demo pipeline is fundamental to tapping into this potential market. This could lead to strategic partnerships for new business opportunities.

objective icon7Objective

David Griffin

Build a Robust Demo Pipeline for the Americas

43%

Target Date: Q4-2022

Visibility: All Employees

key icon7Key Results

Improve the outbound demo count from 50 to 250

Q4-2022 img-benny-powell-assignee3 increase kpi9 # of Demo
50 250127

38%

Ensure at least 60 leads are qualified from monthly marketing webinars

Q4-2022 img increase kpi10 # of Leads
0 12546

36%

Ensure at least 125 new outbound emails are sent to prospects per week

Q4-2022 increase kpi11 Outbound Emails
0 12575

56%

#8: Grow Revenue from existing accounts

Focusing on your present clientele is a quicker and more effective approach to generating revenue for the company. When the customer and your brand have an established connection, it is easier to upsell and cross-sell to increase revenue. Such integrations can aid in strengthening the bond and fostering closer interactions with existing clientele.

objective icon8Objective

David Griffin

Grow Revenue from existing accounts

38%

Target Date: Q4-2022

Visibility: All Employees

key icon8Key Results

Increase annual renewals from 75% to 90%

Q4-2022 img-jack-assignee3 increase kpi12 Renewals
75% 90%81%

40%

Increase monthly recurring revenue from $500K to $1M

Q4-2022 img-roger-smith-assignee4 increase kpi12 MRR
$500K $1M $657K

35%

Increase the number of users from existing accounts from 10% to 30%

Q4-2022 img-bertram-assignee3 increase kpi12 # of Users
10% 30%19%

45%

#9: Grow Revenue from New Accounts

To increase revenue from new businesses, the company should concentrate on its clients, step up its marketing strategies, optimize sales efforts, assess pricing tactics, and widen its market. Every prospect is a future client. Maintaining good customer relations with clientele can also boost sales for the organization.

objective icon9Objective

David Griffin

Grow Revenue from New Accounts

45%

Target Date: Q4-2022

Visibility: All Employees

key icon9Key Results

Increase ARR from $11M to $23M

Q4-2022 increase kpi13 ARR
$11M $23M$17M

50%

Increase lead conversion to sales from 20% to 40%

Q4-2022 img-roger-smith-assignee5 increase kpi13 Lead Conversion
20% 40%

30%

50%

Increase new logos from 0 to 50

Q4-2022 img-adams-assignee3 increase kpi13 # of Logos
0 50

18

36%

#10: Create a streamlined sales process for AEs

Defining and improving your sales process can accelerate your business. Data analysis and lead evaluation are fields in which pre-sales teams excel. Streamlining pre-qualified leads and advancing them to the top of your sales funnel, will reduce the likelihood of pitching unqualified customers. The sales process creates profiles of ideal clients benefiting the company’s development.

objective icon10Objective

David Griffin

Create a streamlined sales process for AEs

29%

Target Date: Q4-2022

Visibility: All Employees

key icon10Key Results

Increase the # of leads in sales pipelines from 25 to 40

Q4-2022 img-bertram-assignee4 increase kpi14 # of Leads
25 4030

33%

Increase Demo Completion rate by AEs from 60% to 78%

Q4-2022 img-benny-powell-assignee4 increase kpi15 Lead Demo Completion rate
60% 78%64%

22%

Increase Demo win rate from 40% to 60%

Q4-2022 img-jack-assignee4 increase kpi15 Demo Win Rate
40% 60% 46%

55

30%

Conclusion

Using OKRs to bridge the gap between strategy and success can be a game-changer for organizations. Organizations can customize it to suit their vision. Our sales OKRs series serves as a ready reference for any sales team. Organizations are chasing their tail, trying to translate ideas into success, and OKRs are time-tested success plans brought to you in tailormade sales OKRs examples by Profit.co.

 

 

Related Articles

  • Penetrate European Market

    A Sales manager wants to penetrate European market. She can measure the progress towards her objective by completing the following... Read more