A Sales manager wants to penetrate European market. She can measure the progress towards her objective by completing the following potential indicators:
1. New sales office
You can start by establishing a new sales office, say in London, which is the heart of the European financial and tech ecosystem. Setting up offices, identifying and recruiting professionals for various departments would be some of the initial steps.
2. No. of leads
Since you are new to European market, setting up a key result of at least 10 leads per week by improving lead generation (number may vary based on your business) will help you penetrate the market.
3. No. of new logos
Converting leads to logos would indicate your team is generating qualified leads. If you are generating 110 leads( 10 leads per week) converting them into 30 logos by live demos and free trials will be great progress in penetrating the European market.