Gartner Mentions in Three Hype Cycles is empowering teams and organizations to manage their goals and execute their strategies through the most intuitive OKR software. is now used by some of the most innovative companies across the world from startups to Fortune 100 corporations.

Gartner Hype Cycles

Achievements are Recorded

Already rated 100/100 by Capterra for our amazing customer support and recognized by G2 as a leader in OKR software, is now featured in three hype cycles by Gartner.


Hype Cycle for the Digital Workplace Applications, 2023 has been recognized by Gartner in the 2023 Hype Cycle report for the third year in a row! In a competitive field with over 130 vendors in the OKR software category, Gartner has recognized only four vendors, and we’re one of them.

Gartner’s report underscores the importance of digital dexterity in the workplace. It highlights the critical role of technology in enhancing employee engagement and operational efficacy in today’s ever-evolving business landscape.

  • OKRs enable organizations to expand their objectives’ scope and complexity while maintaining critical aspects like alignment and transparency.
  • By adopting OKR applications, companies save on developing internal tools or customizing non-specific tools for goal management.
  • The OKR framework, particularly when integrated with modern tools like collaborative work management applications, alleviates the friction caused by hybrid work models in aligning and prioritizing efforts.
  • Building on the success of agile methodologies in development, OKRs offer a promising path to infuse agility into organizational strategy.
  • Proven success within technology sectors, OKRs are now being adopted as best practices across traditionally non-tech industries undergoing digital transformation.
  • The structured approach of OKRs helps in overcoming resistance from stakeholders, thereby smoothing the path for strategic initiatives.
  • OKRs provide a framework that counters employee inertia, encouraging proactive engagement with organizational goals.
  • As teams work increasingly in dispersed, hybrid, and asynchronous environments, OKRs offer a consistent and clear method for collaboration and goal achievement.
  • OKRs are pivotal in the digital workplace, promoting the development of digital skills necessary for a modern, effective workforce.
  • The clear structure and transparency of OKRs enhance employee engagement by clearly connecting individual contributions to the larger organizational outcomes.

Gartner’s recognition is a testament to’s OKR platform’s capability to catalyze operational excellence and strategic agility in the evolving business environment.

Digital Workplace

Hype Cycle for the Digital Workplace Applications, 2022

The 2022 Gartner Hype Cycle for Digital Workplace Applications has uncovered exciting opportunities for digital leaders like you to supercharge workforce productivity, align your organization, and prioritize personal and team well-being.

As a featured player in the OKR (Objectives and Key Results) space, empowers you to align and track your organizational goals like never before. The digital landscape is evolving, and you can seize emerging opportunities and transform your organization with innovative highlights to enhance workforce digital dexterity, drive organizational alignment, and prioritize personal and team health.

    By deploying OKR applications, organizations are able to:

  • OKR (Objectives and Key Results) empowers you to align and track your organizational goals
  • Workforce nudgetech leverages technology to support and enhance employee development and well-being.
  • Collaboration equity involves utilizing technology to provide equitable access to communication and collaboration tools for all team members.
  • Team unity involves utilizing digital tools to enhance team dynamics and foster a sense of unity among team members, regardless of their physical location.
  • Digital wellness includes tools and applications that encourage healthy work habits, support mental health, and promote work-life balance.
Human capital management technology

Hype Cycle for Human Capital Management Technology

This Hype Cycle informs application leaders who are supporting HCM technology transformations about the latest technological innovations on the market. It will help them prioritize investments by providing insights into the maturity of key applications and Technologies.

As OKRs move further into the mainstream, OKR applications are needed to improve the model’s usability, effectiveness and scalability. Without appropriate tooling, OKRs can be a laborious method to utilize. The level of effort that an undertooled OKR program requires prevents many organizations from making use of OKRs and undermines the value it can deliver for the ones that have adopted them.


  • Following the maturation of agile methods and workflows in development functions, organizations are trying to find ways to increase agility in strategy. OKRs are viewed as one of the most promising techniques to do so.
  • Digital transformation and product centricity in historically non technological industries are shifting attention to best practices that have proven successful in the technology sector. OKRs are one such idea that is migrating from tech to traditional enterprise.

Digital Workplace

Hype Cycle for the Digital Workplace

During the pandemic, many office workers were absent from the physical workplace, and most interactions occurred virtually — putting the spotlight on the digital employee experience and new ways of working. This rapid escalation of digital work has been transformational, and most organizations are anxious to keep the momentum going. Many opportunities for further investment in the digital employee experience are represented in this Hype Cycle.

This Hype Cycle continues to underscore the need for all office workers to attain proficiencies with personal and team productivity applications to work effectively in a hybrid environment.

    By deploying OKR applications, organizations are able to:

  • Expand the scale and complexity of their deployments, without compromising on important methodological aspects such as alignment and transparency or risking pitfalls such as stakeholder pushback and employee inertia.
  • Save on the expenses of developing internal tools or customizing general-purpose tools that an in-house approach to achieving an adequate level of tooling would require.