OKR Examples

10 Great OKR Examples for Call Centers

We may step into a new year or another quarter as a team with many dreams and visions to work on. However, staying focused on industry trends to create efficiency and revenue-increasing momentum to enhance customer experience and employee satisfaction can take a lot of work. If you stay stagnant by sticking to traditional call center models, you may lose the opportunity to attain world-class quality in closing tickets. But staying in touch with the best goal-setting software like OKRs can help you gain long-term stability and quality. OKRs help shape customer experience with comprehensive steps to implement and optimize call center strategy.

You are on the right page if you are interested in building strategy and tactics for your call center operations. We are here to take you through an engaging OKR journey with keenly written call center OKR examples that will guide you to strategy execution right away.

As a call center operation, you might be in haste to become a hybrid digital communication channel to provide an omnichannel client experience. Slow down, focus on building a strategy that matters, and OKRs tell you how to execute it.

Let’s get started.

Example 1

Conquer the global market by extending call support to every nook and corner of the world. Framing key results for such an objective will help you achieve such goals quickly.

Objective: Grow customers globally

KR 1: Expand reach by embracing callers from 10 previously untapped regions

KR 2: Expand the number of regions where the native language is spoken from 2 to 5

KR 3: Expand global customers from $10 million to $12 million

David Griffin

Grow customers globally

70%

Target Date: Annual-2023

Visibility: All Employees

Key Results

Expand reach by embracing callers from 10 previously untapped regions

Q2-2023Regions
1105

0.44

Expand the number of regions where the native language is spoken from 2 to 5

Q2-2023Regions
254

0.67

Expand global customers from $10 million to $12 million

Q2-2023Global Customers
$10,000,000$12,000,000$12,000,000

1.00

Example 2

The main goal of call center operations is to offer a supportive call system, and framing OKRs that enhance the performance of calls will help organizations achieve their overall goals.

Objective: Improve call performance

KR 1: Increase first call close rate from 55% to 75%

KR 2: Increase cold calling success rate from 10% to 30%

KR 3: Increase call conversion rate from 5% to 15%

KR 4: Increase successful calls from 1 to 2 per hour.

Objective

David Griffin

Improve call performance

65%

Target Date: Annual-2023

Visibility: All Employees

Key Results

Increase first call close rate from 55% to 75%

Q2-2023First Call Close Rate
55%75%67%

0.60

Increase cold calling success rate from 10% to 30%

Q2-2023Cold Calling Success Rate
10%30%25%

0.75

Increase call conversion rate from 5% to 15%

Q2-2023Call Conversion Rate
5%15%11%

0.60

Increase successful calls from 1 to 2 per hour.

Q2-2023Successfull Calls
1 Hour(s)2 Hour(s)2 Hour(s)

1.00

Example 3

Agents are vital in managing calls and taking organizational goals to the next level. So focusing on key results that boost the agents’ performance will be an optimistic move toward your goal. We can even say that OKRs and employee engagement are an essential combination for the success of the call centers.

Objective: Boost agent performance

KR 1: Increase agent competency rating from 80% to 90%

KR 2: Enhance agent utilization rate from 60% to 80%

KR 3: Increase the hourly call handling capacity from 5 to 7 calls

Objective

David Griffin

Boost agent performance

52%

Target Date: Annual-2023

Visibility: All Employees

Key Results

Increase agent competency rating from 80% to 90%

Q2-2023Agent Competency
80%90%86%

0.60

Enhance agent utilization rate from 60% to 80%

Q2-2023Agent Utilization Rate
60%80%69%

0.45

Increase the hourly call handling capacity from 5 to 7 calls

Q2-2023# of Calls Handled
576

0.50

Example 4

Build key results that would help you to delight customers by offering the best resolutions. Focus on key results that would allow you to earn customers’ loyalty and trust.

Objective: Delight customers

KR1: Increase CSAT score from 4.2 to 4.5

KR2: Decrease customer reported issues from 10 to 2

KR3: Decrease issue resolution time from 3 hrs to 2 hrs

Objective

David Griffin

Delight customers

81%

Target Date: Annual-2023

Visibility: All Employees

Key Results

Increase CSAT score from 4.2 to 4.5

Q2-2023CSAT
4.24.54.4

0.67

Decrease customer reported issues from 10 to 2

Q2-2023Issue Resolution time
3 Hour(s)2 Hour(s)2 Hour(s)

1.00

Decrease issue resolution time from 3 hrs to 2 hrs

Q2-2023Customer Reported issue
1024

0.75

Example 5

Achieve the digital transformation by adopting the latest technology innovation for call center operations so you can attain the goal of maximizing efficiency, profitability and a more personalized experience for every customer.

Objective: Modernize call center operations through digital transformation

KR 1: Implement the latest cloud IVR solution

KR 2: Automate processes through RPA

KR 3: Increase operational efficiency from 80% to 95%

Objective

David Griffin

Modernize call center operations through digital transformation

41%

Target Date: Annual-2023

Visibility: All Employees

Key Results

Implement the latest cloud IVR solution

Q2-2023Cloud IVR
Solution
0%100%30%

40
40404040

0.30

Automate processes through RPA

Q2-2023RPA
0%100%60%

4040
404040

0.60

Increase operational efficiency from 80% to 95%

Q2-2023Operational Efficiency
80%95%91%

0.73

Example 6

The ultimate goal of boosting performance and offering quality call support is to increase the revenue that each call would generate, and OKRs help you track and achieve the desired outcome with multifold profit.

Objective: Maximize call revenue

KR 1: Increase successful call rate from 30% to 40%

KR 2: Increase revenue per successful call from $100 to $150

KR 3: Increase sales per agent from 20% to 30%

Objective

David Griffin

Maximize call revenue

69%

Target Date: Annual-2023

Visibility: All Employees

Key Results

Increase successful call rate from 30% to 40%

Q2-2023Successful Call Rate
30%40%36%

0.60

Increase revenue per successful call from $ 100 to $ 150

Q2-2023Revenue Per Successful call
$100$150$143

0.86

Increase sales per agent from 20% to 30%

Q2-2023Sales Per Agent
20%30%26%

0.60

Example 7

By strengthening the quality of the call you can expect a steady increase in customer satisfaction score,thereby enabling your team to progress towards a more qualified outcome on delivering quality calls.

Objective: Strengthen the quality of call

KR 1: Decrease call answer time from 30 sec to 20 sec

KR 2: Increase first call resolution rate from 75% to 85%

KR 3: Reduce average call handling time from 7 min to 5 min

KR 4: Increase CSAT from 4.2 to 4.5

Objective

David Griffin

Strengthen the quality of call

59%

Target Date: Annual-2023

Visibility: All Employees

Key Results

Decrease call answer time from 30 sec to 20 sec

Q2-2023Call Answers Time
30 Min(s)20 Min(s)23 Min(s)

0.70

Increase first call resolution rate from 75% to 85%

Q2-2023 First Call Resolution Rate
75%85%80%

0.50

Reduce average call handling time from 7 min to 5 min

Q2-2023Call Handling Time
7 Min(s)5 Min(s)6 Min(s)

0.50

Increase CSAT from 4.2 to 4.5

Q2-2023CSAT
4.24.54.4

0.67

Example 8

For an organization to flourish and bloom, the employees must be in constant touch with recent trends, research, and studies. Focus on key results that would help employees get certified in their relevant field to boost their overall performance.

Objective: Foster learning culture

KR 1: Achieve 100% participation in call handling training program

KR 2: Conduct 5 workshops on call etiquettes and customer empathy

KR 3: Conduct 10 training sessions on bilingual call management

KR 4: Make sure that 90% of agents appropriate get COPC certification

Objective

David Griffin

Foster learning culture

71%

Target Date: Annual-2023

Visibility: All Employees

Key Results

Achieve 100% participation in call handling training program

Q2-2023Percentage Tracked
0%100%

0.00

Conduct 5 workshops on call etiquettes and customer empathy

Q2-2023Workshops
053

0.60

Conduct 10 training sessions on bilingual call management

Q2-2023Training Sessions
0108

0.80

Make sure that 90% of agents get COPC certification

Q2-2023Agents
0%90%60%

0.67

Example 9

As much as the agent’ performance is important, so is their engagement, liability, and satisfaction, and so focusing on such key results will help agents develop their equity and gain confidence.This OKR example can be used to track your employee engagement strategies.

Objective: Enhance agent’s engagement and satisfaction

KR 1: Decrease agent turnover rate from 10 % to 5 %

KR 2: Conduct 5 agent wellbeing programs

KR 3: Issue awards for top 20 best performers

KR 4: Increase agent eNPS score from 7.0 to 8.0

KR 5: Increase wage equity from 90% to 95%

Objective

David Griffin

Enhance agent’s engagement and satisfaction

65%

Target Date: Annual-2023

Visibility: All Employees

Key Results

Decrease agent turnover rate from 10 % to 5 %

Q2-2023Agent Turnover Rate
10%5%7%

0.60

Conduct 5 agent wellbeing programs

Q2-2023Agent Wellbeing Programme
053

0.60

Issue awards for top 20 best performers

Q2-2023Best Performance
02015

0.75

Increase agent eNPS score from 7.0 to 8.0

Q2-2023eNPS Score
7.08.07.5

0.50

Increase wage equity from 90% to 95%

Q2-2023Wage Equity
90%95%94%

0.80

Example 10

More than answering calls manually, engaging customers with automated self-service options will yield more results and increase customer satisfaction, thereby expanding the overall business goals and revenue. Building such OKRs will pave the way for such scope.

Objective: Establish automated customer self-service options

KR1: Increase self-service options from 30% to 50%

KR2: Increase self-service option efficiency from 80% to 90%

KR3: Increase number of calls through self-service options from 100 to 300 per day

Objective

David Griffin

Establish automated customer self-service options

62%

Target Date: Annual-2023

Visibility: All Employees

Key Results

Increase self-service options from 30% to 50%

Q2-2023Self Service
30%50%43%

0.65

Increase self-service option efficiency from 80% to 90%

Q2-2023Self Service Efficiency
80%90%84%

0.40

Increase number of calls through self-service options from 100 to 300 per day

Q2-2023Number of Calls Handled
100300261

0.81

Conclusion

Nowadays, technology is considered to be the heart of call center operations. By investing in the right strategy-executing platform, you can focus on goals, measure progress, and yield results. With OKRs software, you can engage employees to help them track, monitor and handle issues and inquiries on the expected timeline and manage their important initiatives without losing focus on too many things. Build your business with OKRs and achieve results progressively. Let’s get you signed up today and take you on an OKR tour to understand the examples practically! We are happy to have you onboard with us!

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