10 Great OKR Examples For Design Teams

As the world transforms into a virtual marketplace, increasingly significant decisions are made on screen. The influence of the design of the digital world on such decisions can no longer be ignored. The user experience (UX) plays a vital role today in the growth of any business in any industry. In this overload of information and companies vying with each other for attention, You have this one chance to impress your users, and you will not get a second chance.If you can capture the user’s imagination with your unique user interface, you not only leave a lasting impression but also attract and retain customers for all the right reasons.

In creating a winning user experience, many factors must be considered, prioritized, and implemented. OKR is an excellent tool Silicon Valley uses to execute its strategy through rapid iterations.

Using the OKR framework can help focus on your user interface improvement strategy. Let us look at a few OKR examples we have worked on for your convenience when trying to improve your User Experience (UX)

#1: Improve product design prototype

Big and small businesses should have excellent products that suit a specific customer profile. So having an objective tailored around improving product design prototypes is an absolute must for any business.

Objective

David Griffin

Improve product design prototype

72%

Target Date: Q4-2022

Visibility: All Employees

Key Results

Conduct a survey with 300 users on user interface preferences

Q4-2022 # of users

0 300 255

85%

Prepare 5 different designs based on the customer’s expectations

Q4-2022 # of Designs

1 5 3

50%

Test and Review the designs with the 12 members focus group

Q4-2022 Percentage Tracked

0% 100% 82%

82%

#2: Improve the template library

Customers need to be pampered and feel that the user interface has many easy to use options. Improving and working on the template library will allow customers to explore and use it.

Objective

David Griffin

Improve the template library

44%

Target Date: Q4-2022

Visibility: All Employees

Key Results

Create a design library with frequently used design templates(Milestone)

Q4-2022 Task Tracked

0% 100% 32%

32%

Reduce the number of design iterations by 10%

Q4-2022 # of Iterations

50% 40% 46%

40%

Create 40 new templates on the new trend.

Q4-2022 # of templates

0 40 20

20%

Categorize the design templates under 10 different categories.

Q4-2022 Task Tracked

0 100 52%

52%

#3: Redesign and launch a new website

The website is the front-facing representative of your entire business. An innovative, sharp, user-friendly, aesthetically designed website is essential to convert prospects to leads. So redesigning the website is a vital activity of dynamic businesses.

Objective

David Griffin

Redesign and launch a new website

56%

Target Date: Q4-2022

Visibility: All Employees

Key Results

Design 3 new versions of site structure and navigation

Q4-2022 # of versions

0 3 1

33%

Conduct A/B testing of the design prototype with a sample of 1000 visitors

Q4-2022 Task Tracked

0% 100% 66%

66%

Increase the % of visitors to sign-up from 2% to 5%

Q4-2022 # of Sign-ups

2% 5% 4%

67%

#4: Reduce design and development time lag

Time is money as the saying goes. All organizations will significantly benefit from planning to save time. Having an OKR towards that aspect in the design and development process can save dollars for the business.

Objective

David Griffin

Reduce design and development time lag

66%

Target Date: Q4-2022

Visibility: All Employees

Key Results

Increase the design execution speed from 50% to 75%

Q4-2022 Execution Speed

50% 75% 66%

64%

Reduce the “Minor Improvement” resolution time from 2 days to 1 day.

Q4-2022 Time To Resolution

2 Day(s) 1 Day(s) 1 Day(s)

100%

Reduce the design ticket response time from 30 mins to 15 mins.

Q4-2022 Response Time

30 Min(s) 15 Min(s) 25 Min(s)

33%

#5: Improve Website Functionalities

One of the most attractive features to retain customers on a website is the presence of critical functionalities that make the customer’s life easy. It is always best to continue to work on improving Website Functionalities.

Objective

David Griffin

Improve Website Functionalities

28%

Target Date: Q4-2022

Visibility: All Employees

Key Results

Implement webinar scheduling functionality

Q4-2022 Task Tracked

0% 100% 49%

49%

Maintain Zero High and Medium Vulnerability issues in the Website.

Q4-2022 # of issues

-2 2 0

8%

#6: Improve Core Web Vitals(in google search console)

Google has provided these core web vitals metrics for developers to understand the user experience in real-time. Taking stock of this and working towards improving it can be a game changer for any business.

Objective

David Griffin

Improve Core Web Vitals(in google search console)

62%

Target Date: Q4-2022

Visibility: All Employees

Key Results

Decrease # of Poor URLs for mobile devices from 139 to 0

Q4-2022 # of Poor URLs

139 0 25

82%

Maintain “0” Poor URLs for Desktop

Q4-2022 # of Poor URLs

-2 2 0

8%

Decrease # of “Need Improvement” URLs for Desktop from 289 to 50

Q4-2022 # of Need Improvement URLs

289 50 159

54%

Decrease # of “Need Improvement” URLs for mobile from 300 to 70

Q4-2022 # of Need Improvement URLs

300 70 196

54%

#7: Improve Website UX

Research indicated that a well-designed website could increase conversion significantly. Numerous websites sell similar products, but customers always use websites that are easy to use. So having an OKR to improve the Website UX can improve the website traffic and convert leads.

Objective

David Griffin

Improve Website UX

47%

Target Date: Q4-2022

Visibility: All Employees

Key Results

Improve the look and feel of all the blog pages.

Q4-2022 Task Tracked

0 100 77

77%

Improve the look and feel of 5 blog category pages

Q4-2022 # of Blog Category Page

0 5 3

60%

Improve the UX & UI of the Demo page

Q4-2022 Task Tracked

0% 100% 49%

49%

Reduce friction in sign-up and other lead collection forms.

Q4-2022 Task Tracked

0% 100% 60%

60%

#8: Improve Site Performance Metrics

Incredible insights can be learned from site performance metrics on how the website is doing and if improvements need to be made. It is a critical tool and needs to be monitored and improved.

Objective

David Griffin

Improve Site Performance Metrics

52%

Target Date: Q4-2022

Visibility: All Employees

Key Results

Reduce the website Avg. Largest Contentful Paint (LCP) for Desktop from 2.5 Sec to 1.5 Sec

Q4-2022 Avg. Largest Contentful Paint

2.5 Sec(s) 1.5 Sec(s) 1.5 Sec(s)

100%

Reduce website Avg. First Contentful Paint (FCP) for Desktop from 1.7 Sec to 1.3 Sec

Q4-2022 Avg. First Contentful Paint

1.7 Sec(s) 1.3 Sec(s) 1.3 Sec(s)

100%

Maintain mobile website speed below 2 secs

Q4-2022 Website speed

1 Sec(s) 3 Sec(s) 1 Sec(s)

50%

Maintain the health score of the website above 90

Q4-2022 Website Health Score

0% 100% 60%

60%

#9: Improve UI/UX of the Help Center

A Help Center on a website is the backbone of customer service where Customers can find answers to their questions and solutions to their problems. They are designed to address many common queries that a brand receives. Having an OKR to improve the help center will go a long way in retaining customers.

Objective

David Griffin

Improve UI/UX of the Help Center

46%

Target Date: Q4-2022

Visibility: All Employees

Key Results

Research and identify the requirements

Q4-2022 Task Tracked

0% 100% 64%

64%

Insert relevant keywords in the content(Top 50 popular)

Q4-2022 Task Tracked

0% 100% 75%

75%

Enhance the search functionality.

Q4-2022 Task Tracked

0% 100% 50%

50%

#10: Improve brand consistency

Brand consistency plays a crucial role in today’s marketing world. When using brand consistency across different marketing channels, customers are more likely to remember your business when purchasing decisions are made.

Objective

David Griffin

Improve brand consistency

72%

Target Date: Q4-2022

Visibility: All Employees

Key Results

Create new branding guidelines document.

Q4-2022 Task Tracked

0% 100% 67%

67%

Design a new brand avatar for marketing.

Q4-2022 Task Tracked

0% 100% 60%

60%

Conduct a coaching program for the design team members on new branding guidelines

Q4-2022 Task Tracked

0% 100% 80%

80%

Update 15 landing pages with new branding guidelines.

Q4-2022 # of Landing Pages

0 15 12

80%

Conclusion

The OKR framework has been instrumental in the success of some of the giant conglomerates of our times. Here Profit.co has listed a few UX OKRs as examples to improve the User interface of your website. The objectives are linked to relevant metric-driven key results so that you can track progress. OKRs can be used to bridge the strategy execution gap. Businesses can easily integrate the OKR framework from strategy to efficient execution using the UX OKR examples from Profit.co. Book a free demo with our team to learn more about Profit.co’s OKR platform to power productivity in your Organization