What is the Net Promoter Score

Category: HR.

You’ve probably heard a lot of people complain about their workplace. They talk about how bad it is, and how they will never recommend anyone to work there. There are moments when employees are overworked, and they feel like the employer only adds to the struggle.

If you are owning a company, how do you treat your employees? Are they happy and eager to work? Most importantly, how likely are they to recommend your company as a workplace? You can determine the last one through the net promotor score, and this article will tell you how.

What is the Net Promotor Score?

The net promotor score is basically a measurement that determines how likely a worker is to recommend your organization as a workplace. That can be determined by the difference in the percentage of promotors and detractors. It can help you also discover your brand’s strength, and know what parts need to be improved to attract more people.

Also called NPS, it works based on the principle that the customers of a company can be divided into three categories: promoters, passives, and detractors. So, it all starts with the question “Would you recommend our company/product/service to a colleague or friend?

Customers are told to respond to a 0 to 10 point rating scale, and they are categorized like this:

1. Detractors

Detractors usually give a score from 0 to 6, and they are the unhappy customers who can damage your brand. They could make others turn away and not even try the products they are even interested in, giving your firm a bad reputation.

2. Passives

Passives give a score of 7-8 and, while they are satisfied with your products, they are also vulnerable to the offers of your competitors.

3. Promoters

Promoters are giving scores of 9-10, and they are enthusiasts who are likely to keep buying your product and recommend your company to others as well. They are the ones who help your company grow.

Why is it Helpful?

It is very useful in helping you know the perceptions others have about your brand and your products, and how likely people are to come to you or recommend you to others. Consequently, it will let you know whether you should change something about your firm or not. This is a great way to grow as a company, become better, and attract other people to come work there and help you grow even more as a brand.

Final Thoughts

As a business owner, it’s usual that you want the best reputation and performance, so you attract more customers and employees as well. It’s a way to become even better and be able to compete with other companies for success.

You’ve made it to the end of the article, which means that you now know what the net promotor score is and how it can help you. If the percentage is a bad one, don’t panic – the world is not over. By getting the percentage, it’s the first step towards becoming better and obtaining success.

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