Category: Employee Engagement.

What is Employee Engagement?

Employee engagement is the commitment employees have towards their work, and the goals and values of their company. Not because they are paid to do their jobs, but because they are passionate about their jobs and are invested in it emotionally.


To win in the marketplace you must first win in the workplace.

Douglas Conant, CEO, Campbell Soup company

Why is Employee Engagement important?

Here are some of the reasons for why employee engagement is important:

  • Engaged employees are more productive
  • Higher employee engagement translates into higher customer satisfaction
  • Higher employee retention
  • Enhances company culture


1. Engaged employees are more productive

For companies that strive for high employee engagement, it’s beneficial for the company and its employees — it’s a win-win for all. For companies with highly engaged employees come up with the best ideas to address business challenges and customer needs, which, in turn, is beneficial to the organization. Irrespective of the nature of the organization, engaged employees go the extra mile for their organization.

Employees who are invested in their roles are more productive than those who aren’t.

  • They are more customer focused, are more creative at work when it comes to sticky situations and challenges, and always show up — they take less time off
  • They genuinely care about the organization and its future and therefore put in more effort for the organization to meet its goals
  • They are proud to be part of the organization and therefore are motivated to give it their all

Employee sharing

2. Higher employee engagement translates into higher customer satisfaction

Employees who are so genuinely invested in the organization are the best people for customers to interact, for they exude passion that cannot go unnoticed. They put in a lot of effort to bring out the best in them and in the organization and in turn, offer the best experience to the organization’s customers.

Feeling valued by the organization and believing in the value of helping customers is a fantastic combination when it comes to delivering the best to the customer and ensuring his customer satisfaction.

3. Higher employee retention

Highly engaged employees are more involved and invested and therefore they are less likely to leave the organization. If some of the best employees are not engaged, the organization might risk losing them. Therefore ensuring high employee engagement is a critical strategy for organizations to retain their employees and to address employee turnover. For when the best people leave the organization, the others will notice, and the organization runs the risk of having a domino effect.

Employee engagement is an ever changing process, at key stages in the employee lifecycle and across groups. It’s possible to measure employee engagement and identify opportunities where engagement can be improved and prevent turnover.

4. Enhances company culture

More engaged employees are happier people. Happier people are easier to work with, because they set an example for good employee engagement culture.

A culture of employee engagement is designed around its company values. The company values need to align with the ways that its employees currently work and how they want to work. This requires checking in with employees often.

In Conclusion

No two businesses are alike. There is no one-size-fits-all. But no matter what the nature of the business is, employee engagement is critical to the success of the organization. Employee engagement needs to be tailored to the nature of the business and the employees’ ways of working.

Take time to understand what the requirements of the organization are, and customize the engagement approach that’s right for the company.

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