10 Great Growth OKR Examples

Category: OKR Examples.

Do you want a high-growth business?

The answer would be undoubtedly yes. But in order to achieve growth, you need to inspire change and set the tone for strategies to push your goals towards new heights.

There’s only one way to accomplish this lofty goal; your whole organization needs to be moving in the same direction with complete alignment and clarity. This is easier said than done. That’s where OKRs come in.

OKRs are goal-setting frameworks that are considered to be the most effective method for organizations that wish to strategically align their goals with transparency at all levels. OKRs are simple and agile and are more user-friendly than complicated ones with the determination to provide clear and transparent direction towards productivity.

Why Profit.co? Profit.co is an automated OKR software that helps to achieve goals 10x faster by encouraging team and department collaboration, tracking progress, and helping to identify the root cause of issues that have to be eradicated. With the predefined framework, you can start using Profit.co right away to frame objectives and key results to focus on the growth of your company.

We have been recently working on an OKR example series to help users frame specific OKRs for their teams, departments, and organization. To our list of OKR example series like healthcare, insurance, engineering, IT, IT services, customer success, we are now adding some of the top 10 Growth OKR examples that would help your company become a market leader. Let’s see some examples that would ignite your thought process for more such OKRs.

Revenue

Focusing on a company’s growth generates positive cash flows or multifold earnings that grow faster than the overall economy.

objective-circle-icon1Objective

David Griffin

Improve Annual Revenue

47%

Target Date: Q4-2021

Visibility: All Employees

key-icon1Key Results

Increase Average gross profit margin from 30% to 40%

Q4-2021 increase-icon1Average gross profit margin
30% 40% 36%

60%

Increase the company average deal size by 40% (with upsells)

Q4-2021 roger-smith-assignee1 increase-icon2Average deal size
0% 40% 20%

50%

Increase sales conversion rate from 60% to 80%

Q4-2021 alice-assignee1 percentage-tracked-icon1Sales conversion rate
60% 80% 66%

30%

Sales

Using OKRs, a sales team can set overarching and aspirational objectives. And the individuals can then determine key results that can contribute to the team’s collective goals.

objective-circle-icon1Objective

David Griffin

Improve the effectiveness of the sales process

40%

Target Date: Q4-2021

Visibility: All Employees

key-icon1Key Results

Increase Pipeline Conversion (Win rate) from 25% to 40%

Q4-2021 increase-icon1Pipeline Conversion (Win rate)
25% 40% 33%

53%

Hire a dedicated sales partner for every account with >$1M ACV

Q4-2021 roger-smith-assignee1 increase-icon2Hire VP
0% 100% 30%

55 5555 55

30%

Increase NN (Net-New) Sales revenue by $150M

Q4-2021 alice-assignee1 percentage-tracked-icon1NN (Net-New) Sales revenue
$0 $150M $53.46M

36%

objective-circle-icon1Objective

David Griffin

Grow monthly revenue

28%

Target Date: Q4-2021

Visibility: All Employees

key-icon1Key Results

Increase the MRR from $380k to $760k

Q4-2021 increase-icon1 MRR
$380k $760k $535.95k

41%

Increase average monthly subscription size from $250 to $600

Q4-2021 roger-smith-assignee1 increase-icon2Average monthly subscription size
$250 $600 $348.46

28%

Increase the percentage of monthly subscription renewals from 54% to 85%

Q4-2021 alice-assignee1 percentage-tracked-icon1percentage of monthly subscription renewals
54% 85% 59%

16%

Digital Marketing

Growth in digital marketing can be easy to assess by the numbers, but it’s essential to set appropriate OKRs that are as ambitious as they are achievable in the desired time frame. Keep your objectives aspirational and your key results attainable.

objective-circle-icon1Objective

David Griffin

Grow digital presence

27%

Target Date: Q4-2021

Visibility: All Employees

key-icon1Key Results

Increase the LinkedIn followers from 160000 to 180000

Q4-2021 increase-icon1LinkedIn followers
160K 180K 170.92K

55%

Manage the website to have a google SERP ranking within 10

Q4-2021 roger-smith-assignee1 control-kpi-iconGoogle SERP ranking
0 15 5

7%

Increase New visitor conversion rate from 60% to 80%

Q4-2021 alice-assignee1 percentage-tracked-icon1New visitor conversion rate
60% 80% 64%

20%

Operations

With OKRs you can harvest value from the assets that are owned by your company. Find practical ways and determine progress calculations to reach your operational goals.

objective-circle-icon1Objective

David Griffin

Enhance lead focused marketing operations

39%

Target Date: Q4-2021

Visibility: All Employees

key-icon1Key Results

Increase the return on advertising spent from 60% to 80%

Q4-2021 increase-icon1Return on advertising spent
60% 80% 70%

50%

Increase Marketing-Originated Customer Percentage from 50% to 80%

Q4-2021 roger-smith-assignee1 increase-iconMarketing-Originated Customer Percentage
50% 80% 60%

33%

Boost lead conversion ratio from 7% to 10%

Q4-2021 alice-assignee1 percentage-tracked-icon1Lead Conversion Rate
7% 10% 8%

33%

objective-circle-icon1Objective

David Griffin

Optimize manufacturing operations

41%

Target Date: Q4-2021

Visibility: All Employees

key-icon1Key Results

Increase First Pass Yield effectiveness from 80% to 90%

Q4-2021 increase-icon1First Pass Yield
80% 90% 86%

60%

Increase throughput rate from 70% to 80%

Q4-2021 roger-smith-assignee1 increase-iconThroughput rate
70% 80% 74%

40%

Decrease change over time for the production lines from 60 mins to 30 mins

Q4-2021 alice-assignee1 Decrease-iconChange Over Time
60 Min(s) 30 Mins(s) 53 Min(s)

23%

Customer success

Ensure that your customers reach desired outcomes when they use your products or services. With OKRs you can multiply and maximize customer satisfaction.

objective-circle-icon1Objective

David Griffin

Delight customers with our service

44%

Target Date: Q4-2021

Visibility: All Employees

key-icon1Key Results

Reduce customer wait time on support calls from 3 mins to 1 min

Q4-2021 decrease-icon1Customer wait time
3 Min(s) 1 Min(s) 2 Min(s)

50%

Increase customer ratings on Trustpilot from 3.9 to 4.3

Q4-2021 roger-smith-assignee1 increase-iconCustomer Ratings
3.9 4.3 4.1

50%

Increase CSAT from 4.2 to 4.5

Q4-2021 alice-assignee1 increase-iconCSAT
4.2 4.5 4.3

33%

HR

Setting growth OKRs for HR ensures that your company stays at the front of the field. Set OKRs that establish a positive work culture so that you continue to attract high-caliber applicants and keep employees from leaving your company.

objective-circle-icon1Objective

David Griffin

Make my organization a great place to work

44%

Target Date: Q4-2021

Visibility: All Employees

key-icon1Key Results

Decrease Talent turnover rate from 30% to 10%

Q4-2021 decrease-icon1Talent turnover Rate
30% 10% 18%

60%

Launch “Care for Employees and their families” program by Q4

Q4-2021 roger-smith-assignee1 percentage-tracked-iconPercentage Tracked
0% 100% 43%

43%

Increase employee productivity index from 60% to 70%

Q4-2021 alice-assignee1 increase-iconEmployee Productivity Index
60% 70% 63%

30%

Finance

While focusing on the company’s Finance, you get to know how the corporations address funding sources, investment decisions, and capital structuring.

objective-circle-icon1Objective

David Griffin

Build a stable financial system

44%

Target Date: Q4-2021

Visibility: All Employees

key-icon1Key Results

Improve quick ratio from 1.9 to 2.5

Q4-2021 increase-icon1Quick Ratio
1.9 2.5 2.3

67%

Decrease Accounts receivable turnover period from 60 days to 45 days

Q4-2021 roger-smith-assignee1 decrease-iconAccounts receivable turnover
60 Day(s) 45 Day(s) 54 Day(s)

40%

Increase cash reserve days from 60 days to 90 days

Q4-2021 alice-assignee1 increase-iconCash Reserve Days
60 Day(s) 90 Day(s) 68 Day(s)

27%

objective-circle-icon1Objective

David Griffin

Improve financial reporting process

46%

Target Date: Q4-2021

Visibility: All Employees

key-icon1Key Results

Reduce financial reporting inaccuracy error rate from 5% to 2%

Q4-2021 decrease-icon1Financial Reporting Inaccuracy Error Rate
5% 2% 3%

67%

Increase the conversion of books to the cloud-based version of QuickBooks from 85% to 95%

Q4-2021 roger-smith-assignee1 increase-iconConversion of books to the cloud-based version of QuickBooks
85% 95% 89%

40%

Complete 100% of our financial process within 2 weeks of the end of the quarter

Q4-2021 alice-assignee1 percentage-tracked-iconPercentage Tracked
0% 100% 31%

31%

No OKRs can help you achieve your goals if they’re left on a notepad without continuous engagement. Manage your OKRs by introducing a method or cycle such as Profit.co’s PEEL Cycle, which designates time within a quarter to plan, execute, engage, and learn with OKRs. Try setting up a specific time each week or month to review your OKRs so that you can monitor trends and know when you’re headed off track. Make sure to keep your team focused on ambitious OKRs with automatic reminders.

As you focus on your company’s growth, your teams should be a catalyst for growth within your organization. OKRs give you the right framework to build on your collective ambition and keep striving towards the next big thing.

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