SEO team wants to increase engagement with website visitors. They can measure the progress towards their objective using the following potential indicators:
1. Pageviews from SEO efforts
If your website pageviews are 1200 per week and achieving 5000 pageviews per week by improving SEO will help you increase website engagement.
2. Bounce rate
It’s a KPI that measures the percentage of people land on your website and do nothing and leave the page. If your bounce rate is 65% and decreasing it to 40% by updating metadata, using descriptive links and alt tags will have considerable improvement in website engagement.
3. Avg. pages per visit
Its an excellent indicator that shows how relevant and interesting your content is. Increasing your average pages per visit from 2 to 4 by publishing relevant contents and updating your content regularly will make a huge impact on website engagement.