Passion is arguably the most important intangible element that drives an entrepreneur, enabling them to remain focused on product development during peaks and troughs. If you aren’t passionate about the product you want to introduce in the market, the product is bound to fail even before it is introduced. And if you lose passion at any moment throughout the development process, the product risks failure as well.
Stop chasing the money and start chasing the passion.
The entrepreneurs of once called startup business companies had small business ideas and worked passionately on product development which initiated the evolution of some of the great products we have today. Let’s take a look at Apple, a brand forged with creativity and passion.
CASE STUDY: APPLE INC
We all know how great Apple products are, from the iPhone, iPad, and Macbook computers – they are the trendiest and most expensive electronic devices on the market today.
Steve Jobs and Steve Wozniak were avid tech lovers who spent most of their time trying new things. For example, they used their tech skills to build blue boxes that were used to make long distance phone calls for free. Wozniak built his first computer with a typewriter-like Keyboard and used a regular TV set as a screen. This device was later called the Apple 1. Steve Jobs was in the same Homebrew Computer Club as Steve Wozniak. He saw the Apple 1 and recognized its brilliance and potential. This prompted him to sell his VW microbus in order to fund the production of his friend’s device. Wozniak sold his one-of-a-kind HP calculator, and together, they founded Apple Computer Inc. on April 1, 1976.
Steve Wozniak fervently built each Apple 1 by hand. He wanted to sell the computers at a slightly higher price to cover production and material costs. However, Jobs had another idea. He secured a deal with the Byte Shop in Mountain View for the supply of 50 computers which would cost $500 each. The store was retailing the computers at $666.66.
True passion attracts. If you have passion in your business, the right people will be attracted to your team.