Cash Flow Coverage Ratio

Naturally, a company must be able to pay off its obligations with the operating cash flows it has. This ability is measured with the help of a liquidity ratio that’s known as cash flow coverage. More specifically, the cash flow coverage ratio shows if a company is able to pay off its current expenses or… Read more »

Financial Metrics
Cash Ratio

A company’s ability to pay off its current obligations with cash equivalents or cash only is determined with the help of the cash ratio, also known as cash coverage ratio. Naturally, this type of ratio is more restrictive than the quick or current ratio, because the company can use no other assets to pay off… Read more »

Financial Metrics
Cash to Cash Cycle Time

If your business deals with supply chains, you must have already acknowledged the importance of supply chain metrics in optimizing your business and maintaining it efficient and easy to manage. They are useful tools which help you determine the efficiency of your business and have a clear picture of how your company is doing. One… Read more »

Supply Chain Metrics
Channel Margin

The Channel Margin is a pretty easy to understand metric – basically, it’s the difference between the price a manufacturer has on its product and the price a consumer is paying for that product. But, before getting into more details about the Channel Margin, we have to go through the entire process that has this… Read more »

Sales Metrics
Click Through Rate (CTR)

When it comes to internet marketing, Click Through Rate (CTR) is one of the aspects you must really know and understand in depth. This metric measures the number of clicks each advertiser receives on his/her ads. Because it tells a lot about the success of your ads and business, Click Through Rate is a matter… Read more »

Marketing Metrics
Content Downloads

When talking about Content Downloads, we refer at all the times the users of a certain website decided that the content found on it is important enough for them to save it for later. Of course, this metric has little to do with the amount of money a certain website makes or things like that…. Read more »

Marketing Metrics
Contribution Margin

The difference between a company’s total sales revenue and variable costs is also known as a contribution margin. Sometimes used as a ratio, it shows the amount that the variable costs are exceeded by sales. The result is a sales amount that can help to pay off fixed costs – either entirely or just as… Read more »

Financial Metrics
Conversation to Appointment Rate

After prospecting for potential customers for the products/ services of your business, your sales team will most likely have a conversation with those customers – either via e-mail, phone call, or face-to-face. After this conversation ends, the sales team will be given one of the two available answers by the potential customer – namely, that… Read more »

Sales Metrics
Correlation Coefficient

The statistical measure of the association or dependence of two numbers is known as the correlation coefficient. Also known as Pearson correlation, it can appear in two states – positive or negative. A positive correlation appears when two sets of given numbers move in the same direction and at the same time. On the other… Read more »

Financial Metrics
Cost of Goods Sold

Also abbreviated as COGS, the cost of goods sold measures the direct costs that were sustained during the production of products that were sold during a certain period. In short, this managerial calculation determines how much the company spent on materials, labor, and overhead to purchase or manufacture those products that were sold during the… Read more »

Financial Metrics