What is the difference between OKRs and goals, and how goals system contribute to business growth?

Category: Performance

In Profit.co OKRs is a goal management framework that helps to focus on the work and improve business performance. Objectives and Key Results is a collaborative goal-setting tool used by teams and individuals to set challenging, ambitious goals with measurable results. With OKRs you can track progress, create alignment, and encourage engagement around measurable goals.
Click here to know more about OKRs.
On the other hand, Goals are not a framework but a guideline. In Profit.co, Goals are tracking software in the Performance Management module, where you can set your own weights as a target value. Goals are mostly referred to as SMART goals, which are a list of principles to guide crafting an objective alone, with no particular focus on key results or tactics.
SMART goals raise the question “what is the goal?” Yet OKRs raise the question “what is the goal and how do we get there? Objectives and key results should connect like puzzle pieces, with the decision on objectives to be reached, the key results must also be achieved which will be hidden within the objective. Therefore, there is an added layer of accountability for reaching the objective.

Click here to know more about Goals.

Step 1:

The main difference is that in OKRs the updates done in the Key result will show progress in the target value i.e. Objective.


In Goals, you can make your own measurement as your total target value by setting the weights.


The updates you're making in each goal will change the value in target.

Step 2:

Also we can associate Key Results as a Goal and we can set weight for that.


We can include goals in Performance Review by enabling the toggle for goals in performance review in settings.

Note: Only Super Users will be able to enable the toggle for including goals in Performance Review for assessment.


While doing an assessment for a review the Goals will be present in a separate column.


Goals connect with both OKR and performance review to improve business growth.

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