Measure Employee Engagement

Category: Employee Engagement.

Any time you think about achieving your company goals, one question that will pop out is how engaged the employees are. This is because their engagement plays a critical role in productivity and revenue growth. Measuring employee engagement gives you data to use in improving engagement.

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Research indicates that workers have three prime needs: Interesting work, recognition for doing a good job, and being let in on things that are going on in the company.

Zig Ziglar

Dimensions of Employee Engagement

In his study published by the Academy of Management, William Kahn identified engagement as physical, cognitive, and emotional. All these aspects contribute to a healthy balance in the way employees are engaged in their work. Let’s look at the three ways in which employees are engaged.

1. Physically Engaged

When your employees are physically engaged, they show determination and vigor in their work. This in turn contributes to their productivity and the profitability of the business.

2. Cognitively Engaged

Cognitively engaged employees take time to understand the objectives of the company and relate it to how their role impacts the organization. They have a deeper awareness of the company goals beyond their personal tasks.

3. Emotionally Engaged

Emotional engagement extends beyond duty and touches on how connected the employees are to their colleagues and employer. When engaged emotionally, the employees feel the others around them are concerned about their lives, especially in difficult moments.

Tools for Measuring Employee Engagement

Here are the commonly used ways to measure employee engagement.

1. Pulse surveys

These are brief surveys carried out in small periods like weekly or monthly. When used over time they are a source of data for continuous improvement of employee engagement.

2. Exit interviews

When an employee voluntarily leaves, they might be ready to release information about why they resigned. This data gives you indicators on where to improve for the sake of those committed to working for you.

3. Personalized Meetings

With a personalized meeting, the team leader or moderator meets with the employee and opens up in privacy. It is a safe environment for your employee to give valuable feedback especially when trust has first been cultivated.
Obtaining all this data is important. However, it becomes much clearer how to implement it when it has some numbers.

Let’s delve into the metrics of measuring employee engagement levels.

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Top KPIs for Measuring Employee Engagement

1. Staff turnover

The rate of staff turnover gives you indicators of how employees have left over the year. To get the rate of staff turnover, you work out the number of employees who have left in the year divided by the average number of staff across the year and then multiply by a hundred. The normal rate is 10%. If you have a higher rate, then you may want to look at the reasons for this high rate.

2. Employee Net Promoter Score (eNPS)

The eNPS measures how willing an employee is to recommend their company to other people for employment. When they are loyal to their company, they will easily recommend a job there. To measure the eNPS, use an employee survey and write questions with a scale of 1 to 10 where 10 indicates the employee is most likely to recommend their company and 1 for least likely.

You then grade them into promoters, which are those who give a rating of 9-10, passives whose rating is 7-8, and the detractors who give a rating of below 6. Promoters will give a recommendation, passives will neither give a good nor bad recommendation while detractors will definitely not recommend the company to others.

3. Job Satisfaction

One thing that leads employees to be fully engaged in their work is job satisfaction. It is hard to quantify satisfaction but the employees can state the reason for their score whether high or low. To rate satisfaction, use a scale of 1 to 10. Then follow up a question of the reason for their rating. This ensures the data you get is actionable.

4. Productivity

The productivity of the employees is known by finding out if they meet deadlines, have a smooth workflow between colleagues, and if the quality of the work they do meets the company standards.

5. Absenteeism

Putting the rate of absenteeism into the context of what was going on with the employee shows you if it was acceptable or not. Take the amount of absences in a given time frame, divide it by the time frame value, and multiply by 100 to get the rate of absenteeism. When the employees are not at work persistently, you know they are not engaged enough and it affects productivity and company goals.

Final Thoughts

Improving engagement has a ripple effect on employee’s job satisfaction, customer experience, company credibility, and profitability. It is hence important to plan well for it and use the right tools in measuring employee engagement. The data you get will be authentic and actionable in improving engagement.


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