Category: OKR University.

OKR (Objectives and Key Results) is a collaborative goal-setting framework that helps your team, organization, or company reach its goals using ambitious objectives and measurable targets. The OKR framework helps your organization derive achievable, yet ambitious goals from its high-level mission, purpose, and strategy.

OKRs is an effective leadership and goal-setting tool organizations use to set and enact strategies. OKRs communicate what you want to accomplish and what milestones you will need to meet to achieve your objectives.


Strategy is a commodity, execution is an art.

Peter Drucker

What Are the Components of an OKR?

The fundamental components of an OKR are objectives and key results. An objective is simply what needs to be achieved. It tells your organization what they are trying to accomplish in brief, memorable, and ambitious terms. Key results are targets that help measure your progress on the objective. Key Results benchmark and monitor how you get to the objective, and when the objective is complete.

Benefits of using OKR

The OKR framework is popular with industry-leading organizations like Netflix, Google, LinkedIn, and many others. Such organizations use this framework to drive progress on their high-priority organizational goals. You need to consider implementing this framework in your organizations to enjoy the following OKR benefits:

  • Improved accountability within the organization
  • Highly motivated employees
  • Improved corporate direction
  • 100% aligned departments
  • Enhanced communication
  • Transparency in an organization

You may be asking yourself what qualifies as a good OKR objective. You need to ensure that your set objectives:

  • Bring positive change
  • Are very clear
  • Are challenging
  • Are inspiring
  • Give direction

What Are Key Results?

Key results are measurable outcomes required to achieve the organization’s objectives. A key result is used to measure your progress on a given objective. The key results you define for your goals should help you determine whether or not you have made the progress you have set out to within the quarter. Each objective should have between three and five key results.

Profit.co’s intuitive OKR management software gives you step-by-step guidance on how to create amazing key results for your team. Get started for free today!

OKR Result Criteria and Characteristics of a Good Key Results

An excellent Key Result:

  • Can be monitored over the OKR period
  • Is specific to the objective
  • Helps determine the success of the objective
  • Is measured objectively– no room for interpretation

Types of Key Results

Key results are divided into two major types: activity-based key results and value-based key results. Activity-based key results measure the completion of activities or tasks in terms of an organization’s project deliverables. On the other hand, value-based key results measure the delivery of value to an organization or customers. Value-based key results are most often more qualitative than activity-based key results.

How Do You Write a Good Key Result?

Whether personal or professional, one of the most complicated tasks is writing a meaningful and valuable key result. The beauty of a key result lies in its simplicity.

The key results you choose will either make or break your OKRs. Writing a good OKR can be difficult, but learning the key components of both objectives and key results can help you set better goals each quarter.

What Is a Good Key Result?

Good key results are fundamental to the success of your organization. Effective key results are:

  1. Measurable
  2. Relevant
  3. Clear
  4. Time-bound
  5. Challenging
  6. Actionable

1. Measurable

A good key result must be measured objectively, without subjective interpretation. It must measure your organization’s progress and success in the long run. As much as key results need to be measurable, they have to be outcomes as well, rather than outputs.

2. Relevant

Key results have to be relevant and directly connected to the objectives. If key results don’t directly relate to your objective, they cannot help your team measure progress. Achievements of each key result will determine the success of the objective.

3. Clear

A good key result must be easy to understand and clearly communicated throughout the organization.

4. Time-bound

Key Results need to be time-bound. This means there needs to be a clear due-date for each target. Usually, key results adhere to the same quarterly cycle (90 days) as their associated objective.

5. Challenging

Like objectives, key results should also be challenging and ambitious. In order to achieve more with OKRs, targets should be pushed just beyond the scope of what employees believe they can achieve. This drives higher performance and productivity in an organization.

6. Actionable

When we say “actionable”, this does not necessarily mean that your key results have to be actions or strictly activity-based. In this context, actionable means that your team or organization can act on those targets and know what steps they need to take in order to achieve them. You should not set Key Results that may seem impossible to work on.

After writing your Key Results, ensure they meet the basic result criteria discussed above.


Why Are Key Results Significant?

A well-developed key result helps members of your team stay focused on important targets to achieve high-level goals. Key results are essential to organizational success with OKRs because they:

  • Help prioritize team activities and improve the overall management of time and work
  • Communicate actionable targets to an entire team or organization to keep everyone on track
  • Help align employee roles with the organization’s overall strategic plan
  • Improve communication among divisions of the organization
  • Solidify the structure of your organization and break down goals into measurable targets, helping to define how each team member contributes to the organization

How to Decide What the Correct Key Results Are?

To decide on the correct key results, you should begin by looking at each objective individually. Think of three to five things that would have to change in the next three months (quarter cycle) to make the specific objective a reality.

Having 3-5 key results for each objective prevents you from focusing only on one aspect of a goal, but keeps you from diluting focus among too many targets. During the planning process, you must be thoughtful and pick the right metrics to use for your key results.

Examples of Key Results

Here are some objective and key results examples that may help you set key results for your objectives.


David Griffin

Build a High-Quality Inbound Lead Pipeline


Target Date: Annual-2022

Visibility: All Employees

key-iconKey Results

Acquire at least 500 leads per week

Annual-2022 control-kpi-icon Leads
0 750 508


Maintain leady quality above 50%

Annual-2022 roger-smith control-kpi-icon Leady Quality
0% 75% 25%


Increase # of sessions per week to 2500

Annual-2022 alice control-kpi-icon # of sessions
0 3750 2557


Increase CTR for email to 15%

Annual-2022 alice increase-icon CTR
0% 15% 5%



David Griffin

Produce and Roll Out Amazing Content


Target Date: Annual-2022

Visibility: All Employees

key-iconKey Results

Publish 6 ebooks on business management

Annual-2022 increase-icon ebooks
0 6 3


Publish 25 blogs for our human resources audience

Annual-2022 roger-smith increase-icon Blogs for our Human Resources Audience
0 25 8


Create 15 infographics on business strategy

Annual-2022 alice increase-icon Infographics on Business Strategy
0 15 3


Generate 5000 visitors per week

Annual-2022 alice control-kpi-icon Visitors
0 7500 5040


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