Why do you need an Objective?
An objective is a qualitative goal that an individual, team, or company aims to achieve within a specified time frame and with the resources available.
Writing an objective is the first step in building your OKR. Think of what you are trying to accomplish, and articulate this in a concise, qualitative statement. It’s best if this statement is short and easy to understand so that team members can easily remember the objective and remain focused on their purpose.