Why do you need an Objective?

An objective refers to a qualitative and aspiration goal that is pursued by an individual, team, or company, within a defined timeframe.

Writing an objective is the first step in building your OKR. Think of what you are trying to accomplish, and articulate this in a concise, qualitative statement. It’s best if this statement is short and easy to understand so that team members can easily remember the objective and remain focused on their purpose.

Objective

What are you trying to accomplish?

Enhance lead focused Marketing Operation

Objective

What are you trying to accomplish?

Create New

What do you want to achieve?What do you want to achieve?OKR LevelsMy Individual OKRsOKR CategoryPlease choose categoryWavePlease Choose WaveInitiative NameInitiative NameMilestonePlease Choose Milestone

Additional Context

For example, you can limit the scope to North America, marketing a team. Any further context that may help you, your team and management to understand better

Examples

Improve Customer ServiceImprove ROI on Retail StoresReduce Customer ChurnImprove Employee MoraleIncrease Supply ChainsReduce Manual Testing