What changes?

Key Performance Indicator or Milestone Sequence

For measurable key results, you must identify or define the KPI you are trying to change. For non-measurable key results, also referred to as trackable key results, define the list of milestones you will use to track your progress.

Measurable Key Results

Measurable Key Results can be measured using a KPI. Some KPI examples include revenue, customer retention, procurement lead time, and so on. Some KPIs are meant to be increased, some decreased, and some maintained within a certain range:

  • Increase revenue (Increase KPI)
  • Reduce customer churn (Decrease KPI)
  • Maintain the Debt-to-Equity ratio in a certain range (Control KPI)

Trackable Key Results

Trackable Key Results can not be measured, but progress can be tracked through a series of milestones. The three types of trackable key results are used under different circumstances:

  • When you need to determine the value of a metric (Baseline KPI)
  • When you need to complete a goal with a defined sequence– like “Launch a New Product” (Milestone-tracked)
  • When you can determine the completion rate out of 100% (Percentage-tracked)
What Changes