What changes?

Key Performance Indicator or Milestone Sequence

To ensure the measurability of key results, it is necessary to identify or define the Key Performance Indicator (KPI) that you intend to modify. In the case of non-measurable key results, often known as trackable key results, it is essential to establish a list of milestones that will serve as markers for tracking progress.

Measurable key results

Measurable key results can be evaluated through the use of Key Performance Indicators (KPIs). Examples of KPIs include revenue, customer retention, procurement lead time, and more. Certain KPIs are intended to be increased, some decreased, and others maintained within a specific range:

  • Increase revenue (Increase KPI)
  • Reduce customer churn (Decrease KPI)
  • Maintain the Debt-to-Equity ratio in a certain range (Control KPI)

Trackable key results

Trackable key results, although not quantifiable, can still be monitored by tracking progress through a series of milestones. These trackable key results are categorized into three types and are employed in various circumstances.

  • When you need to complete a goal with a defined sequence– like “Launch a New Product” (Milestone-tracked)
  • When you can determine the completion rate out of 100% (Percentage-tracked)