“I’m spending so much time and money on marketing, but I’m not getting sales. What am I doing wrong?”
This is a common question most marketers and frustrated business owners ask themselves, especially if they have invested heavily in marketing programs and campaigns that were not successful in delivering returns on investments. Any form of marketing– be it social media marketing, print media, or digital media marketing– is expensive, and the marketer expects returns on their investment.
When there are no returns, it is very discouraging. So, what can you do to avoid this scenario and prepare for a successful marketing campaign?
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1. Know your ideal client
Before engaging in any sort of marketing campaign, it is essential that you know who your ideal client, or the type of person you expect your customer to be. To learn who your ideal client is, you will have to define your target market and target sales. Research who is included in your target market and where they are.
By understanding this, you will be able to know where to find your clients and how to best reach them through your marketing campaigns and strategies. Collect all the information you can about who your client or customer might be. Are they young or old? Male or female? What do they like and what are their purchasing behaviors?
2. Talk about the benefits
This is where most marketers go wrong. Instead of letting your target market know about how your product is going to solve their problems, most marketers focus on the product features.
As a marketer, it is important to remember that it is always about the client and what they need. It’s not about what you offer, or the features of the product. For example, if you have to talk about the features of your product, let your clients know how those specific features will help solve their problems. Most people want to get solutions to their problems in the shortest time possible. If your product can help them in finding solutions, then your marketing campaign will be a success.
Content is king.
A call to action, or CTA, can be defined as what you want your interested prospects to do after listening, reading, or watching your marketing campaign. This is very important as it directs a prospect to make inquiries and even make a purchase. A call to action enables you to convert traffic into actual sales and increase gross profit. However, it is always a good idea not to over-persuade your potential clients into buying your product. Some will question why you are pleading with them to buy that particular product and they will not buy it in the end.
If you’re finding that your marketing campaigns are falling flat and not yielding any new customers, it’s time to go back to the drawing board. Take a hard look at your marketing campaign, and consider these three keys.
A successful marketer must prepare adequately before engaging in any marketing campaign. If you want to have a successful marketing campaign for your business, you will need to carry out research on the market you are in, the demographics of the customers, your competitors, as well as know similar products already in the market and how your products will outdo the competition. While preparing, ensure that you’re addressing these fundamentals– and then roll out a more successful marketing campaign.