When you’re a customer, you research, compare and evaluate before you decide to throw money. In other words, you don’t carelessly dive in without reassuring yourself that it’s worth it. This process is called the purchase funnel. If you are a marketer, you need to have a proper understanding of the steps your leads go… Read more
When talking about page views per session, we are not looking just at a metric that helps us manage our website. We are also looking at and determining how easy is it for one of the users that access our website to navigate through it. For example, if you have an article, let’s say, on… Read more
Another metric that marketers find extremely useful is the online conversions metric. This determines the efficacy of your marketing strategy when it comes to converting your online audience into customers. How could we define a conversion? In plain English, a successful conversion would be when a person sees an ad and, afterward, decides to purchase… Read more
In today’s article, we’ll discuss about the newsletter signup conversion rate. We’ll answer the most frequently asked questions on the topic – such as why do we use this metric, and how it can be helpful for businesses. In other words, the newsletter signup conversion rate measures the number of people that visit a website… Read more
This is a term that will help you figure out if your marketing campaigns were successful. There’s no need for complicated calculations. Just watching the charts will give you the numbers you are searching for. Although the charts are accurate enough, you must check them on a weekly basis. This way you can get a… Read more
The net promoter score, whose abbreviation is NPS, aims at assessing a customer’s willingness to promoting a specific product to friends and colleagues. Usually, this score results after conducting customer surveys, which ask the trivial question: would you consider recommending our service or product to a friend or colleague? Concurrently, clients may choose a number… Read more
Among the three basic marketing metrics strategies every business should be measuring you might find this unusual, yet very useful formula: New Customers that Started as a Marketing Lead/New Customers in a Month= Marketing Originated Customer Percentage This is a ratio that aims at emphasizing how much your business is driven by the marketing team…. Read more
If you’re not new in the marketing world, you’ve probably heard about the LTV: CAC metric. Short for Lifetime Value: Customer Acquisition Cost, this metric is one of the key metrics that help you monitor your business. It allows you to track the total value of a customer and compare it to the acquisition cost,… Read more
Without a doubt, one of the most significant measurements for tracking your marketing process is the lead conversion rate. Lead conversion aims at defining the changes from a lead to another buyer stage. To that end, if you understand what lead conversion actually entails, you can maximize it. The truth is that many businesses fail… Read more
Nowadays, a brand’s online performance is imminently linked with its keyword performance. To that end, the keyword ranking performance metric is of utmost importance to marketers, allowing them to gauge the efficacy of their SEO efforts. Expressly, keyword rankings are dependable indicators that facilitate information concerning your business’ capabilities of enhancing its existing rankings, or… Read more
When it comes to marketing campaigns, sales are the most important things to consider. The more you sell, the more profitable the business becomes. This is why you have to keep a close eye on your marketing strategy. If the incremented sales aren’t changing or improving all that much, then it might mean that you… Read more
If you aim at selling a product or service online, you are already possessing a conversion funnel and therefore, the rate of this metric is very important for your business. Your target should nevertheless be optimizing this funnel for maximum results – and the good news is that it is achievable. If you do not… Read more