Sales OKRs > Establish Active Resellers Channel

Establish Active Resellers Channel


In this video, we’ll write an OKR to Establish Active I can’t find a definition for this phrase and I am unfamiliar with it. I am assuming that it just refers to a cohort of channel partners that frequently purchase from a company? Solidifying relationships with channel partners and being able to anticipate purchases and maintain continued communication with important clients is an important component of the sales department’s duties.

The key results we’ll use to measure and achieve this important Objective are:

    Generate 500 demos from channel partners

  • Close 100 deals from channel partners
  • Generate $2M in ARR from partners

Let’s input this OKR into the software. Create a new key result using the form.

First select the key result type from the drop down menu. Because this is a metric-based key result with a value we’d like to increase, we’ll select “increase KPI” from the drop down menu. Choose a KPI by pressing “Search & Select KPI”. This will open a pop up where you can search your KPI by name, or browse through KPI categories and select from the provided list.

Select a target date for completing your key result.

Then, modify your chosen KPI values to fit your specifications. In this case, we’ll be increasing demos from channel partners from 0 to 500.

Based on the information you provided, the form will build a title for you. Make any necessary modifications, or add any desired context.

Then, you can indicate if you’d like to assign this key result to a specific employee by pressing the “Search & Select Assignee” button. You can search for an employee, team, or department using the search bar, or browse using the catalogue.

Finally, select the frequency with which you would like to complete check-ins, and press “Create”.

Now you have a specific, metric-based key result that will help to measure progress on your objective of establishing active reseller channels.

Here are the other key results we can use for this objective-

With specific, ambitious key results, progress can be quantified and input, demonstrating tangible progress being made towards your objective and fulfilling this important, highly impactful goal.