What do all successful companies and organizations have in common? The ability to develop and pivot their strategies for significant and successful change. All entrepreneurs know that change takes many forms. From hiring and losing employees to keeping up with new competitors and scaling operations to meet demand, change can appear in many ways for… Read more
Introduction Delivering exceptional customer experiences can help you attain paramount success. One effective metric that helps organizations gauge the ease of doing business with customers is the Customer Effort Score (CES). By assessing CES, companies gain a deeper understanding of their customers’ needs and expectations. They can identify areas of improvement and implement strategic changes… Read more
Webinars are excellent and budget-friendly tools to drive business growth through lead generation. In fact, about 73% of sales and marketing teams recommend webinars as highly effective tools to generate quality leads. This success comes from the webinars’ ability to engage potential customers, making them more receptive to your brand, products, or services. The question… Read more
Social media has evolved from mere buzzwords to essential aspects of our everyday lives. It provides marketers with the opportunity to reach diverse audiences by sharing content. One effective and genuine marketing approach involves encouraging consumers to share content or provide reviews on social media platforms. This strategy, known as social sharing, is employed by… Read more
Conducting webinars is a great strategy to connect to your audience, but only if you have an audience that registers. Event registration is a crucial aspect of event planning. It’s the best way to ensure the target audience signs up for your webinar. Event registration ensures attendance through incentives and increases satisfaction levels. It creates… Read more
Introduction Studies show that 81% of customers attempt to care for matters themselves before contacting a service representative. In customer success, tracking and optimizing key performance indicators (KPIs) ensures customer satisfaction and business growth. One important KPI in this domain is the Self-Service Rate. It serves as a metric to measure the proportion of customer… Read more
When you think of your favorite brand, what comes to mind? Maybe you love the quality of their products or the reliability of their services. Perhaps it is not even the product you love but the positive interactions you experienced with the brand when contacting customer service. What makes a brand stand out most is… Read more
Introduction Forbes states that 70 percent of employees would consider leaving their current job for another organization that would invest in their development and training. Considering today’s fast-paced and highly competitive business landscape, organizations strive to provide exceptional customer experiences to gain a competitive edge. So how are they going to achieve it? One crucial… Read more
Include webinars in your sales conversion strategy to unlock the power of direct sales. A webinar is an ideal medium for live-streaming product demos, answering customer questions, and building a solid brand reputation. However, tracking webinar conversion and sales can be challenging. Here are some tips to understand webinar ROI. Conversion and Sales Basics Sales… Read more
Becoming a great leader means honing in on the actions that create one. Leadership is essential in driving meaningful change and progress in every organization, and techniques must adapt to the specific context and the phase of business development. Read on to learn and master the essential leadership qualities and styles that can help you… Read more
Communication is the driving force behind all human interactions. It enables harmonious relationships at school, work, and in your personal life. But what is communication, and how can we get better at it? Let’s explore what communication is and the types, contexts, and skills necessary for mastering effective communication. What is Communication? Communication is the… Read more
Call centers are the backbone of customer support for many businesses, and understanding and optimizing performance metrics is crucial to ensure high customer satisfaction. One of the most critical performance metrics is Average Handle Time (AHT), which measures the average duration of customer interaction from the moment the customer reaches out to when the issue… Read more