Marketing OKR Examples
Agile and effective execution of your marketing strategy. Effortlessly.
- Build an agile marketing approach
- Set ambitious goals with measurable results
The key concern of CMO
Constantly changing customer expectations and frequent marketplace disruptions make today’s marketing complex and challenging.
Solution
- Align your Marketing strategy to the overall business goals
- Execute and Track the performance of your team’s marketing efforts
- Empower your team to collaborate
Marketing OKR #1Establish a Solid Lead Gen Engine
- Marketing departments, no matter what type of company or industry they operate within, have numerous digital outreach opportunities.
- As a marketing department leader, you’re in the exciting and challenging position to take advantage of these opportunities.
- Establishing a solid lead gen engine is a substantive step you can take to improve your marketing department– in this video from Profit.co, we’ll walk you through how to measure the progress of this goal.
Watch nowMarketing OKR #2Increase audience visibility via Google (SEM)
- Having great content and a great product is only useful if your marketing department is able to reach your customer base.
- One step you can take to make sure this happens is to increase audience visibility via Google.
- What are the best KPIs to use to ensure this goal is achieved? In this video from Profit.co, we’ll write an OKR to Increase Audience Visibility with three impactful, focused key results.
Marketing OKR #3Enhance Digital marketing
- Ensuring you are approaching your marketing strategy from all available avenues is an important part of being a Marketing Department leader.
- Dedicating an OKR to Enhance Digital Marketing can focus effort and resources on a goal that will positively affect the company’s sales and branding.
Marketing OKR #4Improve Lead Magnet Conversion
- Incentivizing visitors to your site to sign up for an email listing or newsletter by offering a PDF or e-book is a great way to quickly grow your leads list.
- Ensuring that this lead magnet is high quality and useful helps ensure that these leads will turn into customers. How can you improve your lead magnet conversion? In this video, we’ll walk through three key results that can help you measure and achieve this goal.
Marketing OKR #5Improve Onpage SEO
- Customers are overwhelmed with innumerable choices when they use a search engine to find the product or service they need.
- Ensuring that your business is one of their top options when they search your industry falls to the Marketing Department.
- How can you achieve this? Improving Onpage SEO can help your business become more easily accessible to potential customers. In this video, we’ll walk through writing this Objective with strong, impactful key results to help you achieve your goal.
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