Introduction More than a sound digital marketing strategy is needed to ensure success. There is only one way to measure your digital marketing strategy, and that’s through tracking metrics. Although a digital marketing campaign generates tons of information, one essential data point is conversion metrics. These metrics apply to every business seeking to maintain a… Read more
Digital marketing metrics are the driving force behind digital marketing. While data is abundant, using the right metrics to measure the outcomes and using that as feedback to improve or enhance productivity is a vital marketing component. Vanity metrics have been discussed amongst marketers for decades, as they are often used to measure success. This… Read more
Introduction No organization achieves 100% efficiency in its business processes; only 4% of businesses monitor their processes. When faced with low productivity or poor customer satisfaction, one way to diagnose your business processes is to use a fishbone diagram. This tool helps you brainstorm the possible causes and effects of your process problems. Read this… Read more
Introduction Collaboration is the lifeblood of every successful business, but nearly four in 10 employees say it’s lacking in their organizations. Working in a group setting gives rise to social loafing, a phenomenon that decreases a team’s motivation and productivity. Social loafing begins early in life and has severe implications in the workplace. This guide… Read more
Table of Contents: Introduction What is constructive criticism? Is constructive criticism good or bad? How to give constructive criticism? How to receive constructive criticism? Benefits of constructive criticism. Five examples of constructive criticism. Key Points to keep in mind when framing your feedback 1. Introduction Criticism is difficult to deal with, be it in personal… Read more
A project is a complex undertaking with so many aspects and angles to it coming together at the right time with the participation of so many individuals and teams. Project management involves carefully managing various parameters of the project and constantly verifying its status and progress at different stages. This requires tools that handle data… Read more
Project management is a vital component of an organization’s success. However, it is not easy, as it involves so many individuals with diverse responsibilities; bringing them all together and aligning them to their roles to get the job done is a challenge. They all individually play a different part in collectively achieving various tasks and… Read more
Productivity is one of the key factors that determine the success of an individual’s career. Producing the most amount of outcomes using the least resources and minimal time is the core of productivity. But to increase productivity, you have to get in the groove with the work, avoid distractions and remain focused on the task… Read more
You can have the vision to build a great organization that produces excellent products. But in the end, all that matters is how you manage to raise the resources required to build the organization, how you sell your product idea to bring it to fruition, and how you introduce your products to your target customers/clients…. Read more
In the last three years, the way organizations work has changed drastically due to the necessity to adapt to a new hybrid working model. Even after the end of the pandemic, the virtues of the hybrid working model are widely recognized and have been accepted, in light of the ever-expanding diversity in the workforce. In… Read more
Introduction Root cause analysis discovers the root causes of issues and comes up with appropriate solutions. It’s easier to prevent and resolve underlying problems than to treat symptoms proactively. RCA looks past the superficial causes and effects and highlights where the system or processes failed, causing the problem in the first place. Let’s examine RCA… Read more
Recruiting a strong team is vital to any organization’s performance, productivity and growth. Recruiting metrics enable and promote data-driven hiring strategies to ensure a strong team. Numerous data points and metrics aim to enhance the hiring process. It’s, therefore, essential to understanding which metrics are more effective. This removes the confusion, allowing you to focus… Read more
