Customer Stories » How Safexpay Leveraged Profit.co to Streamline Strategy Execution and Boost Operational Efficiency
How Safexpay Leveraged Profit.co to Streamline Strategy Execution and Boost Operational Efficiency
Introduction
We recently met up with Kunwar Raj Singh Chauhan, a key member of Safexpay’s strategy team, and Prashanth Balasubramaniyan, the company’s Chief Strategy Officer, to gain insights into how the company is navigating its transformation in the fintech space.
Safexpay, a leader in innovative payment solutions, has been making waves for over six years with technologies such as white-label payment platforms and facial recognition-based payments. Kunwar, with his deep understanding of performance metrics and organizational goals, plays a pivotal role in shaping the company’s departmental and corporate strategy. Prashanth, on the other hand, oversees the entire strategic direction, aligning corporate growth with cutting-edge fintech solutions. Together, they are driving Safexpay’s vision to revolutionize how businesses handle payments, making them more secure and efficient while staying at the forefront of innovation in the financial ecosystem.
Challenges Faced by Safexpay:
Difficulty in tracking and managing KPIs effectively.
Inefficient performance appraisal and goal-setting processes using Excel.
Lack of a centralized platform for strategic execution.
Limited monitoring of departmental progress and performance.
Integration challenges with existing tools like Jira.
Struggles with aligning KPIs with organizational goals across departments.
Why Profit.co?
At Safexpay, the need for a unified and centralized platform to streamline performance management and strategic execution became evident as the company grew. The previous reliance on Excel for tracking KPIs was no longer sufficient, leading to inefficiencies. After evaluating various options, Safexpay chose Profit.co for its ability to provide a robust, easy-to-use tool that centralizes performance management while ensuring seamless integration with other tools like Jira. Profit.co’s focus on strategy execution, coupled with its excellent customer support and ease of use, made it an ideal choice for the company’s transformation journey.
Can you both introduce yourselves and share a bit about your roles at Safexpay?
Prashanth Balasubramaniyan:
“Hi, I’m Prashanth, the Chief Strategy Officer at Safexpay. I lead the corporate strategy for the organization and drive the initiatives in our various verticals. I’ve been with the company for several years and have seen our transformation, especially as we dive deeper into fintech innovations. Our focus has always been on bringing innovative solutions to the market, and I oversee how we align these innovations with our business strategies.”
Kunwar Raj Singh Chauhan:
“Sure, I’m Kunwar, part of the strategy team here at Safexpay. I’ve been closely involved in shaping our corporate strategy and ensuring that all departmental goals align with our overall objectives. My role mainly revolves around making sure that our teams are on track to achieve our strategic goals.”
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What challenges did Safexpay face before using Profit.co?
Prashanth Balasubramaniyan:
“Before we implemented Profit.co, we were really struggling with tracking our KPIs effectively. We were relying on Excel, which worked for a while, but it became difficult to manage as we grew. Performance appraisals and goal-setting were a hassle because there wasn’t a central platform to monitor progress. Departments weren’t fully aligned with the company’s strategic goals either, so it became challenging to track performance across teams.”
Kunwar Raj Singh Chauhan:
“Yeah, and one of the biggest challenges was how we managed everything manually. It wasn’t just about tracking KPIs – we couldn’t properly link tasks and goals to our overall strategy. We also didn’t have an easy way to integrate with other tools we were using, like Jira. It was all very fragmented, which made collaboration and visibility a big issue.”
Why did you choose Profit.co?
Prashanth Balasubramaniyan:
“We were looking for a platform that could give us a centralized place to manage performance and align it with our business strategy. After evaluating several options, we found that Profit.co ticked all the boxes for us. It’s an easy-to-use tool, and its ability to integrate with tools like Jira was a huge plus. Plus, the support we received from the Profit.co team was fantastic – they made the entire implementation process seamless, and we saw immediate improvements in tracking KPIs and aligning our departments.”
Ready to align, execute, and grow like Safexpay? Get started with Profit.co now!
How has Profit.co impacted Safexpay’s performance management process?
Kunwar Raj Singh Chauhan:
“Profit.co has had a tremendous impact. The way we track our KPIs now is much more streamlined. We have visibility into which departments are performing well and which ones need improvement. The integration with Jira has been a game-changer – tasks are automatically linked to our KPIs, so we can track progress in real-time. It’s helped us ensure that everyone is aligned with our corporate strategy.”
Prashanth Balasubramaniyan:
“And it’s not just about tracking numbers. What I really appreciate is the ability to track both leading and lagging indicators across teams. It gives us a clearer picture of how each department is performing and how they’re contributing to the overall business goals. This level of insight was something we didn’t have before, and it’s helped drive a more data-driven approach to decision-making.”
How would you sum up your experience with Profit.co?
Prashanth Balasubramaniyan:
“The experience has been fantastic. The platform is incredibly user-friendly, and the support from the Profit.co team has been amazing. They’ve been there whenever we needed them, which is a huge plus. We were a bit apprehensive at first about the transition, but the process was smooth, and the results speak for themselves.”
Kunwar Raj Singh Chauhan:
“Absolutely. It’s not just the tool – it’s the entire experience, from setup to support. We’ve seen real improvements in how we manage performance, and the ability to see everything on one platform has made a huge difference. Overall, it’s been a positive journey for us.”
Conclusion
Safexpay’s journey with Profit.co is a testament to how the right tools can accelerate organizational transformation. By centralizing their strategy execution and performance management on a single platform, Safexpay not only improved KPI tracking and departmental alignment but also fostered a culture of transparency, accountability, and continuous growth. With Profit.co’s intuitive platform and seamless integrations, Safexpay is now better equipped to innovate, scale, and lead in the ever-evolving fintech landscape.
Start your transformation journey with Profit.co today.
