Why teams choose Profit.co over Asana
Unlike Asana, Profit.co is an all-in-one customizable workspace that combines project management with goals and performance powered by AI, eliminating the need for multiple tools.
Still Managing Work Without Measuring Outcomes?
Asana keeps teams busy, but offers little visibility into whether tasks and projects drive real performance, portfolio outcomes, or strategic results.
Tasks Without Strategic Context
Asana excels at organizing tasks, but provides limited clarity on why the work matters. Teams execute efficiently, yet struggle to connect daily activities to company goals or long-term priorities.
Lightweight Goal Tracking
Asana’s goal feature lacks OKR rigor. There’s no structured methodology, limited cascading, and no confidence or health indicators, making it difficult to manage outcomes beyond surface-level progress.
No Native Performance Management
Asana was never designed as employee performance management software. There are no reviews, feedback cycles, coaching workflows, or development plans, forcing organizations to rely on separate HR systems.
Completion-Focused Reporting
Asana shows what’s completed, but not what’s at risk. There are no momentum signals, early warnings, or performance insights to help leaders intervene before outcomes slip.
Manual Interpretation for Managers
Dashboards highlight task status, not impact. Managers must manually interpret data to understand priorities, dependencies, or underperformance, often reacting only after issues escalate.
Fragmented Tool Ecosystem
To manage goals, performance, and execution, teams layer multiple tools on top of Asana, creating disconnected workflows, duplicated data, and limited organizational visibility.
Outcome-Driven Execution, Not Just Task Management
See how Profit.co goes beyond task tracking to connect projects, portfolios, goals, performance, and execution in one system.
The Challenge
Strategic Goals with OKRs
How Profit.co Solves It
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Structured OKR framework with cascading alignment -
Confidence and health scoring on outcomes
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Dependencies and ownership clarity
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Strategy changes are reflected instantly
The Challenge
Execution Connected to Results
How Profit.co Solves It
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Automatic task-to-OKR and project-to-portfolio progress updates
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Initiative and milestone tracking tied to goals and portfolios
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Execution visibility at the goal and portfolio level
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Clear ownership across goals, work, and projects
The Challenge
Performance Management Built-In
How Profit.co Solves It
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Native performance reviews and continuous feedback
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OKR-linked evaluations with real execution context
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Ongoing check-ins beyond task comments
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Development plans tied directly to outcomes
The Challenge
Executive Visibility & Prioritization
How Profit.co Solves It
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Goal and outcome-driven executive dashboards
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Cross-team visibility into priorities and progress
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Early signals for stalled initiatives
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Clear alignment from strategy to execution
• Feature Comparison •
Asana vs Profit.co: Managing Work vs Managing Outcomes
Compare how task-centric work management stacks up against outcome-driven goal and performance execution.
via integrations
Auto-populated
Manual / not native
Yes (Goals feature)
Unlimited levels
Limited levels
100+ templates
Basic goal templates
Auto
via linking to projects/goals
Full‑featured
Extensive task management
Native
Via manual/map to goals
Project Boards
Through add‑ons/integrations
Strategy‑linked
Limited strategic initiative management
Real‑time
Project & task dashboards
Integrated
Portfolios for projects
Strategy‑linked
Projects & milestones only
End‑to‑end
Partial (goal links)
Requires rules/automation
dashboard views
Basic
Built-in rewards & gift cards
Limited
Asana AI assists goal work but not OKR‑centric
Basic status updates via AI
Not core
Project insights only
AI workflow help
Limited
Native
Built‑in
Limited versus Profit.co
Limited
Large library
Custom fields only
PDF export
Basic
Limited
Full-featured
Full-featured
Basic
All plans
Enterprise only
Granular
Basic
Business hours
Extra cost
Limited
30 days full access
30-day Premium trial + Free plan
• Seamless Migration Process •
From Asana to Profit.co in 4 Simple Steps
Our proven migration process
Complimentary pilot implementation
Start with a free pilot workspace where your team uses Profit.co with real data, guided setup, and hands-on support before full rollout.
Complete guided onboarding
Our team walks you through Profit.co’s setup, configures your workspace and understands your current workflows to ensure a smooth transition tailored to your needs.
Share and verify your data
Securely share your Asana data with us. Our team reviews everything, validates the data structure, and ensures nothing gets lost in translation.
Upload and go live
We import your verified data into Profit.co, run final checks to ensure everything looks right, and help your team start using the platform immediately.
• The Solution •
Integrate With Your Favourite Apps
We integrate with Jira, Slack, G Suite, Zapier, Teams, Office 365, and 100 + Integrations. Connect with Profit.co OKR Software to integrate users, tasks, and also check in your key results within the apps.
Have questions?
We got answers.
What is the difference between Profit.co and Asana?
Profit.co is a complete OKR management software that connects goals, employee performance management, and execution, while Asana focuses mainly on task and project tracking. Profit.co enables strategic performance metrics and real-time visibility across the organization.
Can Profit.co replace Asana for task management?
Yes. Profit.co includes task tracking features but goes beyond tasks to link them directly to OKRs, KPIs, and performance tracking software, ensuring work drives measurable results.
Does Profit.co include performance management features?
Absolutely. Profit.co is native employee performance management software, offering reviews, continuous feedback, check-ins, and development plans fully tied to goals and strategic performance metrics. Asana lacks built-in performance management.
How does Profit.co handle OKRs and goal tracking compared to Asana?
Profit.co provides a structured OKR management software framework with cascading alignment, confidence scoring, dependencies, and real-time strategy adjustments. Asana offers only lightweight goal tracking without true OKR methodology.
Can Profit.co provide executive-level visibility?
Yes. Profit.co offers outcome-focused dashboards that connect execution, goals, and performance. Leaders can monitor priorities, risks, and team progress, unlike Asana’s task-focused reporting.
Is it difficult to migrate from Asana to Profit.co?
Not at all. Profit.co provides a simple migration process: pilot implementation, guided onboarding, data verification, and seamless upload to ensure all tasks, projects, and performance data are preserved.
How does Profit.co improve strategy execution?
Profit.co turns work into measurable outcomes by connecting tasks, initiatives, and projects to strategic portfolio management. Organizations gain real-time performance tracking and insights for data-driven decision-making.
Can I track KPIs and performance alongside OKRs in Profit.co?
Yes. Profit.co functions as KPI tracking software, performance tracking software, and OKR management software in one platform. Leaders get continuous updates on progress, risks, and results.
Does Profit.co integrate with existing tools like Asana?
Profit.co supports integrations with popular productivity and project management tools, allowing organizations to consolidate work from multiple platforms into a single strategic performance management platform.
Why should my organization choose Profit.co over Asana?
Profit.co combines OKR management, performance tracking, KPI tracking, and strategic portfolio management in one unified platform. Unlike Asana, it ensures outcomes, strategy alignment, and performance insights, helping organizations achieve results, not just complete tasks.
Can’t find your answers?
Get in touch with us we are happy to assist you!
Move Beyond Task Tracking: Drive Goals, Performance & Portfolios
Asana helps teams get work done. Profit.co helps organizations achieve results by connecting projects, portfolios, goals, performance, and execution in one platform.